Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies to boost brand awareness and sales for engineering products.
- Company: Join a thriving manufacturer with a global reach and a track record of growth.
- Benefits: Enjoy hybrid work, a competitive salary, annual bonus, and great health perks.
- Why this job: Be part of exciting product launches and engage with customers while shaping marketing strategies.
- Qualifications: Degree in engineering or marketing; strong skills in campaign development and project management.
- Other info: Work in a dynamic environment with opportunities for professional growth.
The Company Our client is a successful manufacturer of engineering products sold into global markets. Having enjoyed significant growth over the years, they have created a new role for a Product Marketing Manager to focus on executing effective marketing strategies to drive brand awareness, generate leads, and increase sales. The Role Responsibilities: * Product Positioning: Develop and execute go-to-market strategies and manage sales channel relationships. * Print Marketing: Secure and manage print advertising campaigns and create compelling editorial content. * Digital Marketing: Lead all digital marketing efforts (PPC, SEO, Social) * Exhibition Management: Plan, execute and analyse domestic/international exhibitions * Web Content: Manage product content and updates * Customer Engagement: Gather customer feedback and support distributor marketing activities. * Product Launches: Manage global product launches and communicate product value to sales teams * Performance Monitoring: Track and analyse marketing ROI and manage marketing budgets * Market Research: Analyse market trends, competitor activity and customer needs About You You should have a good mix of the following skills, experience and qualifications: * Education: A degree or equivalent in an engineering-focused subject and/or marketing. * Marketing: Campaign development and execution. * Project Management: Multitasking and prioritisation * Communication: Excellent organisational and communication skills * Analytical Skills: Data-driven decision-making ability Benefits & Hours £50000 plus Annual Bonus, Hybrid Work (2 days WFH), Pension, Health insurance, Life Assurance Monday to Friday: 8:30am to 5:30pm Based: Acton, West London
Product Marketing Manager employer: Zebra Technical Recruitment Ltd
Contact Detail:
Zebra Technical Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in product marketing, especially in engineering sectors. This knowledge will help you speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Showcase your experience with digital marketing strategies, particularly PPC and SEO. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive brand awareness.
✨Tip Number 3
Highlight any experience you have with managing exhibitions or trade shows. Discuss how you planned and executed these events, as well as how you measured their success, to show your project management skills.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to inform marketing decisions in the past. Being able to provide examples of how you've tracked ROI and adjusted strategies accordingly will set you apart.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Product Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize relevant experience in product marketing, digital marketing, and project management. Use specific examples that demonstrate your ability to execute marketing strategies and manage campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and engineering products. Discuss your understanding of market trends and how you can contribute to the company's growth through effective marketing strategies.
Highlight Analytical Skills: Since the role requires data-driven decision-making, be sure to mention any experience you have with performance monitoring, ROI analysis, or market research. Provide examples of how you've used data to inform marketing strategies.
How to prepare for a job interview at Zebra Technical Recruitment Ltd
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how they align with the company's goals of driving brand awareness and generating leads.
✨Demonstrate Analytical Skills
Since the role requires data-driven decision-making, come equipped with examples of how you've used analytics to inform your marketing strategies. Discuss tools you've used for tracking ROI and how you've adjusted campaigns based on performance data.
✨Prepare for Product Positioning Questions
Expect questions about product positioning and go-to-market strategies. Think about how you would approach launching a new engineering product and be ready to share your thought process and any relevant experiences.
✨Engage with Customer Feedback
The role emphasizes customer engagement, so be ready to talk about how you've gathered and utilized customer feedback in past roles. Share specific examples of how this feedback influenced your marketing strategies or product launches.
