At a Glance
- Tasks: Lead the launch of a consumer current account and drive customer engagement.
- Company: A dynamic UK-based digital bank with a focus on innovation.
- Benefits: Competitive pay, flexible working, and a chance to make a real impact.
- Other info: Fast-paced environment with opportunities for quick impact and growth.
- Why this job: Join during a critical launch and shape customer experiences in fintech.
- Qualifications: Experience in B2C product marketing and a data-driven mindset.
The predicted salary is between 36000 - 60000 £ per year.
A UK-based digital bank is looking for a Senior Product Marketing Manager to join on a 6-month contract during a critical launch period for its current account.
What you’ll be doing:
- Owning go-to-market execution for a consumer current account during a major launch window
- Shaping clear, customer-led positioning and messaging across key touchpoints
- Driving conversion through lifecycle messaging, incentives, and test-and-learn experimentation
- Working closely with Product and Design to influence onboarding, in-app journeys and feature framing
- Using data and insight to prioritise tests, learn quickly, and iterate at pace
- Supporting cross-sell initiatives from lending and other products into the current account
- Partnering with CRM, Growth, Content and Performance teams to deliver joined-up activity
What we’re looking for:
- Strong experience in B2C product marketing, growth marketing or lifecycle marketing
- Proven track record of driving behaviour change, conversion or adoption at scale
- Comfortable operating in fast-paced, slightly scrappy environments
- Data-led, experimental mindset — you know what to test and why
- Confident working cross-functionally with Product, Engineering, Design and Marketing
- Pragmatic and execution-focused — you prioritise impact over polish
Nice to have, not essential:
- Experience in fintech, banking, subscriptions, apps or regulated consumer products
- Background in behavioural science, experimentation or growth optimisation
This role is ideal for someone who can drop in quickly, get under the skin of the product, and deliver measurable impact over a short period. It’s not a purely strategic role, it’s about making things happen.
Product Marketing Manager employer: Zebra People
As a Frontend Developer in London, you'll be part of a dynamic team dedicated to enhancing public sector services through innovative dashboard solutions. The company fosters a collaborative work culture that prioritises employee growth, offering opportunities to develop your skills in a meaningful project that impacts decision-making at all levels. With competitive compensation and a focus on accessibility and user needs, this role provides a rewarding environment for those looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at the digital bank. A friendly chat can give you insider info and maybe even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in product marketing. Bring these along to interviews to demonstrate how you can drive conversion and behaviour change.
✨Tip Number 3
Be ready to talk data! Since this role is all about being data-led, brush up on your analytics skills. Be prepared to discuss how you've used data to inform your marketing strategies in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team during this exciting launch period.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Product Marketing Manager. Highlight your B2C product marketing experience and any relevant achievements that showcase your ability to drive conversion and behaviour change.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this fast-paced environment. Share specific examples of how you've successfully executed go-to-market strategies or influenced product features in previous roles.
Show Off Your Data Skills:Since we're all about data-led decision making, include examples of how you've used data and insights to inform your marketing strategies. This will show us you have the experimental mindset we’re looking for!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Zebra People
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the current account product and its unique selling points. Familiarise yourself with the bank's positioning in the fintech space and be ready to discuss how you would approach go-to-market strategies.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics you've tracked and how they influenced your campaigns. This will demonstrate your ability to prioritise tests and iterate quickly.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with various teams, come prepared with examples of successful collaborations. Talk about how you've partnered with Product, Design, or Engineering in previous roles to achieve marketing goals.
✨Emphasise Your Adaptability
Given the fast-paced nature of the role, share experiences where you've thrived in scrappy environments. Discuss how you prioritise impact over polish and how you've managed to deliver results under tight deadlines.
