At a Glance
- Tasks: Lead a dynamic team in driving digital marketing performance and strategy.
- Company: Join a leading global media and digital publishing brand with a massive audience.
- Benefits: Competitive pay of £430 per day, hybrid work, and hands-on leadership experience.
- Other info: 3-month contract with excellent opportunities for growth and networking.
- Why this job: Make a real impact on performance marketing while developing your leadership skills.
- Qualifications: Strong experience in digital marketing, paid media, and team management.
The predicted salary is between 107500 - 107500 £ per year.
We’re hiring a Senior Digital Marketing Lead on a contract basis to support a global media and digital publishing brand. This is a hands‑on leadership role focused on performance marketing, combining strategic oversight with delivery — driving improvements across paid media, CRM and channel performance through data‑led decision making.
The Company: We’re partnered with a leading global media and digital publishing organisation with a large and highly engaged digital audience. Their platforms span content, subscription and commerce experiences, with a strong focus on driving growth through digital channels. They are continuing to invest in performance marketing, with an emphasis on efficiency, scalability and long‑term audience growth.
The Role: This is a 3‑month contract for a Senior Digital Marketing Lead to drive performance and provide direction across digital marketing channels. You’ll take ownership of paid media strategy and execution across platforms such as Google Ads and Meta, while also overseeing CRM, email strategy and customer segmentation. Alongside hands‑on delivery, you’ll lead and coach a team, bringing structure and clarity to how campaigns are planned and executed. The role is focused on improving performance, aligning activity to revenue goals, and ensuring a strong, consistent brand presence across channels. You’ll work closely with senior stakeholders, using data and insights to guide decisions and identify opportunities to optimise and scale activity.
What you’ll be doing:
- Leading and coaching a team across marketing and editorial
- Owning paid media performance across Google Ads and Meta
- Managing budgets, channel strategy and campaign optimisation
- Driving performance against KPIs such as CPA, CTR and conversion rate
- Using data and insights to inform strategy and decision‑making
- Overseeing CRM, email strategy, segmentation and automation
- Establishing clear processes and ways of working to improve delivery
- Partnering with senior stakeholders across revenue and marketing teams
What they’re looking for:
- Strong experience leading digital marketing and performance teams
- Deep hands‑on expertise across paid media and campaign optimisation
- Proven track record of improving efficiency and scaling performance
- Strong analytical skills with confidence using performance data
- Experience across CRM, email marketing and lifecycle strategy
- Ability to prioritise and deliver in fast‑paced environments
- Confident stakeholder management and communication skills
Contract Details: £430 per day (Inside IR35), 3‑month contract - May-July, Hybrid – 4 days per week onsite (Adelphi), Start date: ASAP
Marketing Lead employer: Zebra People
As a Frontend Developer in London, you'll be part of a dynamic team dedicated to enhancing public sector services through innovative dashboard solutions. The company fosters a collaborative work culture that prioritises employee growth, offering opportunities to develop your skills in a meaningful project that impacts decision-making at all levels. With competitive compensation and a focus on accessibility and user needs, this role provides a rewarding environment for those looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world and let them know you're on the hunt for a Senior Digital Marketing Lead role. You never know who might have the inside scoop on opportunities or can refer you directly.
✨Tip Number 2
Get your hands dirty with some practical projects. Whether it's running a small campaign or volunteering for a local business, showcasing your skills in performance marketing will make you stand out. Plus, it gives you fresh examples to discuss in interviews!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s digital presence. Analyse their current marketing strategies, identify areas for improvement, and come armed with ideas. This shows you're proactive and genuinely interested in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge. Plus, it’s a great way to show your enthusiasm for joining our team at StudySmarter.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Lead role. Highlight your experience in performance marketing, especially with Google Ads and Meta. We want to see how you've driven improvements and achieved KPIs in your previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on leadership role. Share specific examples of how you've led teams and optimised campaigns in the past. We love a good story!
Show Off Your Analytical Skills:Since this role is all about data-led decision making, make sure to showcase your analytical skills. Mention any tools or methods you’ve used to drive performance and how you’ve used insights to inform your strategies. We’re keen on numbers!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Zebra People
✨Know Your Numbers
Make sure you come prepared with specific metrics and KPIs from your previous roles. Be ready to discuss how you've improved CPA, CTR, and conversion rates in past campaigns. This shows you’re data-driven and results-oriented, which is crucial for a Senior Digital Marketing Lead.
✨Showcase Your Leadership Style
Since this role involves leading and coaching a team, think about examples that highlight your leadership style. Prepare anecdotes that demonstrate how you've successfully guided teams through challenges and improved performance. This will help the interviewers see you as a strong fit for their culture.
✨Familiarise Yourself with Their Brand
Do your homework on the company’s digital presence and marketing strategies. Understand their audience and how they engage across different platforms. This knowledge will allow you to speak confidently about how you can enhance their performance marketing efforts.
✨Prepare Questions for Stakeholders
Think of insightful questions to ask during the interview, especially regarding their current marketing challenges and goals. This not only shows your interest but also demonstrates your strategic thinking and ability to align with senior stakeholders’ objectives.
