Fintech Marketing Launch Project Lead

Having just raised $80m in their latest funding round, this challenger bank is pushing into several new product verticals, such as current accounts and investments, as well as bringing greater innovation to its core business of borrowing and savings. To help unlock this next stage of growth they’re investing in their Marketing team to help position themselves as a distinctive choice in the fintech space.

As such, they’re looking for a Project Manager to help them make a step change in how they approach their marketing planning and orchestrate channel activities across the funnel. You’d be a key driver of their launch planning for several products, helping them to plan and coordinate new campaigns more effectively across the teams.

What am I going to be doing?

• You’ll be working closely with the VP of Marketing and wider Customer Leadership Team, helping to operationalise the marketing strategy and initiate the right multi-channel approach across internal teams.
• Putting together effective project plans, including timelines, workstreams, budgets and related KPIs to set them up for success.
• Partnering closely with different channel owners internally to bring launches together with strong alignment and on time delivery of assets and deliverables.
• Demonstrate a strong ability to link activations strategically across PR, social and ATL through to paid digital, web, in app and CRM channels.
• Bring together channel and media plans, helping them to coordinate activities and ensure that they have the right calendar of creative and content.
• Interlink between creative (in-house and agency based) and media partners as needed, plan campaigns seamlessly with strong beliefs, good direction and communication with relevant review and feedback loops.
• Support the budget management process, manage spend on monthly-quarterly-annual cycle, and ensure the right people resources are in place for each campaign/launch.
• Keep stakeholders and leadership informed about project progress and manage risks and expectations accordingly on effective delivery.

What experience do I need?

• You’re going to need to LOVE planning, as there’s a ton of it to do here.
• Real tangible experience of working on a digital product is required. Ideally longer term but solid examples of you helping to plan (and deliver on time and target) is the most important thing.
• Have a background in delivering in a highly relevant B2C marketing specialism with a holistic experience across integrated launches and campaigns.
• Some fintech experience is preferable but not essential.
• A healthy mixture of marketing knowledge (e.g. working across owned, earned, paid media) but also adept in overseeing strong programme management (such as managing varied workstreams and deliverables to budgets and deadlines).

What does the process look like?

Simple, and quick! They’re keen to get someone in situ as soon as possible so have limited it to two stages, which they can move through as quick as you can. The first stage would be an hour chat with Rich, who’s the VP of Marketing. He’s keen to talk through your planning skills, understanding of app digital and your broader experience in a product environment. If this goes well they’ll invite you to do a short presentation. They’re keen for you to walk them through a project you’ve managed from start to finish. Then hopefully an offer!

What’s in it for me?

They’re offering up to £80K pro rata per annum, as well as a chance of the FTC being extended and even a permanent role at the end of it. Benefits also kick in from day one and are extensive, including private healthcare, 25 days holiday per annum and free snacks and drinks when in the office.