At a Glance
- Tasks: Own the CRO testing roadmap and optimise conversion rates through data-driven experimentation.
- Company: Leading insights platform focused on consumer data and business growth.
- Benefits: Up to £40,000 salary, potential for contract extension, and collaborative work environment.
- Other info: Work in a dynamic team with opportunities for creativity and innovation.
- Why this job: Make a real impact on business growth by turning prospects into customers.
- Qualifications: 3+ years of CRO experience and proficiency in key CRO tools.
The predicted salary is between 40000 - 40000 £ per year.
A chance to own the CRO testing roadmap for this major player within consumer data. The client Conversion Rate Optimisation (CRO) Specialist/Executive needed by a leading insights platform that helps businesses leverage data to understand and engage their target customers. You’ll be required in the London office 1-day a week (more if you prefer). This is a 6-month Fixed Term Contract at up to £40,000 (pro-rata). There is a chance it could extend or turn into a permanent role after that time but not guaranteed. Fully remote working is not available. Neither is sponsorship.
The role:
- You’ll drive meaningful growth by optimising conversion rates through data-driven experimentation.
- You’ll own the CRO testing roadmap, working closely with their Demand Generation and Content Teams to enhance their blog and paid landing pages.
- Your expertise will help turn high-quality prospects into customers, directly impacting business growth.
- This role would sit in the Website & SEO squad, reporting into the Senior Website Optimisation Manager, working with the SEO Manager, a Designer and Developer, and also with the Performance Marketing team.
The candidate:
- 3+ years of CRO experience, optimising B2B website conversion funnels.
- Proficiency in key CRO tools (VWO or similar, Unbounce, HubSpot CMS, GA4).
- AI-driven website optimisation experience to enhance conversions and UX.
- Strong analytical skills, turning insights into impactful improvements.
- Testing roadmap ownership, using both quantitative and qualitative data.
- UX knowledge, balancing user experience with conversion goals.
- Collaborative mindset, working cross-functionally with demand gen, SEO, and content teams.
- Basic HTML & CSS skills for test implementation.
- Clear reporting, tracking and communicating performance metrics.
- Passion for CRO trends, continuously bringing fresh ideas to the team.
If this sounds like you, then please apply ASAP with your CV to stand the best chance of getting an interview!
CRO Specialist employer: Zebra People
Join a leading insights platform in London as a CRO Specialist, where you'll have the opportunity to drive meaningful growth through data-driven experimentation. With a collaborative work culture and a focus on employee development, this role offers a chance to enhance your skills while working closely with cross-functional teams. Enjoy the flexibility of working in the office just one day a week, alongside competitive pay and the potential for contract extension or permanent placement.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO successes. When you get the chance to chat with potential employers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Prepare for interviews by practising common CRO questions and scenarios. Think about how you would approach optimising a specific landing page or improving conversion rates based on data insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRO Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your 3+ years of CRO experience and proficiency in key tools like VWO or Unbounce. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRO and how you can drive growth for us. Mention any relevant projects where you’ve optimised conversion rates and turned insights into action.
Show Off Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to improve conversion funnels. Highlight any experience with GA4 or similar tools to show you know your stuff.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Zebra People
✨Know Your CRO Tools
Make sure you’re well-versed in the key CRO tools mentioned in the job description, like VWO, Unbounce, and HubSpot CMS. Be ready to discuss how you've used these tools in your previous roles to optimise conversion rates.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've turned data insights into actionable improvements. Think about metrics you've tracked and how they influenced your testing roadmap. This will demonstrate your analytical prowess and impact on business growth.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be prepared to talk about your collaborative experiences. Highlight instances where you’ve successfully worked cross-functionally, especially with demand generation, SEO, and content teams.
✨Stay Ahead of CRO Trends
Bring fresh ideas to the table by discussing the latest trends in CRO. Show your passion for the field by mentioning any recent developments or techniques you’ve been following. This will show that you’re not just experienced but also enthusiastic about continuous learning.
