At a Glance
- Tasks: Own the CRO testing roadmap and optimise conversion rates through data-driven experimentation.
- Company: Leading insights platform focused on consumer data and business growth.
- Benefits: Up to £40,000 salary, potential for contract extension, and collaborative work environment.
- Other info: 1 day in office per week, with opportunities for career development.
- Why this job: Make a real impact on business growth while working with a dynamic team.
- Qualifications: 3+ years of CRO experience and proficiency in key optimisation tools.
The predicted salary is between 40000 - 40000 £ per year.
A chance to own the CRO testing roadmap for this major player within consumer data. The client Conversion Rate Optimisation (CRO) Specialist/Executive needed by a leading insights platform that helps businesses leverage data to understand and engage their target customers. You’ll be required in the London office 1-day a week (more if you prefer). This is a 6-month Fixed Term Contract at up to £40,000 (pro-rata). There is a chance it could extend or turn into a permanent role after that time but not guaranteed. Fully remote working is not available. Neither is sponsorship.
The role: You’ll drive meaningful growth by optimising conversion rates through data-driven experimentation. You’ll own the CRO testing roadmap, working closely with their Demand Generation and Content Teams to enhance their blog and paid landing pages. Your expertise will help turn high-quality prospects into customers, directly impacting business growth. This role would sit in the Website & SEO squad, reporting into the Senior Website Optimisation Manager, working with the SEO Manager, a Designer and Developer. But also with the Performance Marketing team too.
The candidate:
- 3+ years of CRO experience, optimising B2B website conversion funnels.
- Proficiency in key CRO tools (VWO or similar, Unbounce, HubSpot CMS, GA4).
- AI-driven website optimisation experience to enhance conversions and UX.
- Strong analytical skills, turning insights into impactful improvements.
- Testing roadmap ownership, using both quantitative and qualitative data.
- UX knowledge, balancing user experience with conversion goals.
- Collaborative mindset, working cross-functionally with demand gen, SEO, and content teams.
- Basic HTML & CSS skills for test implementation.
- Clear reporting, tracking and communicating performance metrics.
- Passion for CRO trends, continuously bringing fresh ideas to the team.
If this sounds like you, then please apply ASAP with your CV to stand the best chance of getting an interview!
CRO Growth Lead — London, 1 Day in Office employer: Zebra People
Join a dynamic insights platform in London as a CRO Growth Lead, where you'll play a pivotal role in driving growth through data-driven experimentation. With a collaborative work culture and opportunities for professional development, this position offers the chance to make a significant impact on business success while working alongside talented teams. Enjoy the flexibility of being in the office just one day a week, fostering a balance between teamwork and personal productivity.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Growth Lead — London, 1 Day in Office
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising common CRO questions and showcasing your past successes. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your impact.
✨Tip Number 3
Show off your skills with a portfolio! Create a case study of your best CRO projects, including data-driven results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRO Growth Lead — London, 1 Day in Office
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your 3+ years of CRO experience and proficiency in key tools like VWO or HubSpot CMS. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRO and how you can drive growth for us. Mention specific examples of past successes that relate to the job description.
Show Off Your Analytical Skills:Since this role involves turning insights into impactful improvements, make sure to include examples of how you've used data to optimise conversion rates in previous roles. We love numbers, so don’t hold back!
Apply Through Our Website:To ensure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Zebra People
✨Know Your CRO Tools
Make sure you’re well-versed in the key CRO tools mentioned in the job description, like VWO, Unbounce, and HubSpot CMS. Be ready to discuss how you've used these tools in your previous roles to optimise conversion rates.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've turned data insights into actionable improvements. Think about metrics you've tracked and how they influenced your testing roadmap. This will demonstrate your analytical prowess and impact on business growth.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be prepared to talk about your collaborative experiences. Highlight instances where you’ve successfully partnered with demand generation, SEO, or content teams to achieve common goals.
✨Stay Ahead of CRO Trends
Show your passion for CRO by discussing the latest trends and techniques in the field. Bring fresh ideas to the table that could enhance their current strategies. This will not only show your enthusiasm but also your commitment to continuous improvement.
