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- Tasks: Drive customer sign-up and adoption for a new current account launch.
- Company: A dynamic UK-based digital bank with a focus on innovation.
- Benefits: Competitive daily rate, hybrid working, and a fast-paced environment.
- Why this job: Make a real impact during a critical product launch in fintech.
- Qualifications: Experience in B2C product marketing and a data-driven mindset.
- Other info: Ideal for those who thrive in fast-paced, execution-focused roles.
The predicted salary is between 46800 - 78000 £ per year.
A UK-based digital bank is looking for a Senior Product Marketing Manager to join on a 6-month contract during a critical launch period for its current account. This is an execution-first role. The focus is on driving customer sign-up, adoption and cross-sell, particularly converting existing lending customers into current account users. You’ll be embedded closely with Product, Growth and CRM teams, translating strategy into action and moving fast.
What you’ll be doing:
- Owning go-to-market execution for a consumer current account during a major launch window
- Shaping clear, customer-led positioning and messaging across key touchpoints
- Driving conversion through lifecycle messaging, incentives, and test-and-learn experimentation
- Working closely with Product and Design to influence onboarding, in-app journeys and feature framing
- Using data and insight to prioritise tests, learn quickly, and iterate at pace
- Supporting cross-sell initiatives from lending and other products into the current account
- Partnering with CRM, Growth, Content and Performance teams to deliver joined-up activity
What we’re looking for:
- Strong experience in B2C product marketing, growth marketing or lifecycle marketing
- Proven track record of driving behaviour change, conversion or adoption at scale
- Comfortable operating in fast-paced, slightly scrappy environments
- Data-led, experimental mindset — you know what to test and why
- Confident working cross-functionally with Product, Engineering, Design and Marketing
- Pragmatic and execution-focused — you prioritise impact over polish
- Nice to have, not essential: Experience in fintech, banking, subscriptions, apps or regulated consumer products
- Background in behavioural science, experimentation or growth optimisation
This role is ideal for someone who can drop in quickly, get under the skin of the product, and deliver measurable impact over a short period. It’s not a purely strategic role, it’s about making things happen.
Product Marketing Manager in London employer: Zebra People | B CorpTM
Contact Detail:
Zebra People | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces in our talent pool!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2C product marketing and any relevant achievements that showcase your ability to drive customer sign-up and adoption.
Showcase Your Data Skills: Since this role is data-led, don’t forget to mention your experience with data analysis and how you've used insights to drive conversion or behaviour change. We want to see how you’ve made decisions based on data in past roles.
Emphasise Cross-Functional Collaboration: This position requires working closely with various teams like Product, Growth, and CRM. Share examples of how you've successfully collaborated across departments to achieve common goals, especially in fast-paced environments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Zebra People | B CorpTM
✨Know Your Product Inside Out
Before the interview, make sure you understand the digital bank's current account product thoroughly. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics you've improved and how you approached testing and learning. This will demonstrate your ability to thrive in a data-led environment.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with different teams like Product, Design, and CRM. Share stories that showcase your ability to influence and collaborate effectively, as this role requires strong teamwork to execute go-to-market strategies.
✨Be Ready for Fast-Paced Scenarios
Since this role is execution-focused, prepare to discuss how you've successfully managed tight deadlines and adapted quickly to changing circumstances. Show that you can prioritise impact over perfection, which is crucial in a scrappy environment.
