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- Tasks: Drive customer sign-up and adoption for a new current account launch.
- Company: A dynamic UK-based digital bank with a focus on innovation.
- Benefits: Competitive daily rate, hybrid working, and a fast-paced environment.
- Why this job: Make a real impact during a critical product launch and shape customer experiences.
- Qualifications: Experience in B2C product marketing and a data-driven mindset.
- Other info: Ideal for those who thrive in fast-paced, collaborative settings.
The predicted salary is between 52000 - 78000 £ per year.
A UK-based digital bank is looking for a Senior Product Marketing Manager to join on a 6-month contract during a critical launch period for its current account. This is an execution-first role. The focus is on driving customer sign-up, adoption and cross-sell, particularly converting existing lending customers into current account users. You’ll be embedded closely with Product, Growth and CRM teams, translating strategy into action and moving fast.
What you’ll be doing:
- Owning go-to-market execution for a consumer current account during a major launch window
- Shaping clear, customer-led positioning and messaging across key touchpoints
- Driving conversion through lifecycle messaging, incentives, and test-and-learn experimentation
- Working closely with Product and Design to influence onboarding, in-app journeys and feature framing
- Using data and insight to prioritise tests, learn quickly, and iterate at pace
- Supporting cross-sell initiatives from lending and other products into the current account
- Partnering with CRM, Growth, Content and Performance teams to deliver joined-up activity
What we’re looking for:
- Strong experience in B2C product marketing, growth marketing or lifecycle marketing
- Proven track record of driving behaviour change, conversion or adoption at scale
- Comfortable operating in fast-paced, slightly scrappy environments
- Data-led, experimental mindset — you know what to test and why
- Confident working cross-functionally with Product, Engineering, Design and Marketing
- Pragmatic and execution-focused — you prioritise impact over polish
- Nice to have, not essential: Experience in fintech, banking, subscriptions, apps or regulated consumer products
- Background in behavioural science, experimentation or growth optimisation
This role is ideal for someone who can drop in quickly, get under the skin of the product, and deliver measurable impact over a short period. It’s not a purely strategic role, it’s about making things happen.
Product Marketing Manager in London employer: Zebra People | B Corp™
Contact Detail:
Zebra People | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to product marketing. We suggest role-playing with a friend or using mock interview platforms to get comfortable with your responses.
✨Tip Number 3
Showcase your results! When discussing your past experiences, focus on the impact you made. Use data to back up your claims, as this will resonate well with hiring managers looking for someone who can drive conversion and adoption.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Marketing Manager. Highlight your B2C product marketing experience and any specific achievements in driving customer sign-up and adoption. We want to see how you’ve made an impact in similar roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this execution-first role. Share examples of how you've successfully driven conversion and worked cross-functionally with teams like Product and Design. Let us know what makes you tick!
Show Off Your Data Skills: Since this role is data-led, don’t forget to mention your experience with using data to inform decisions. Talk about any tests you've run or insights you've gained that led to measurable results. We love a candidate who can back up their claims with numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Zebra People | B Corp™
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the digital bank's current account offering. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics you've improved and how you approached testing and learning. This will demonstrate your ability to thrive in a data-led environment.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with various teams like Product, Design, and CRM. Share stories that showcase your ability to influence and collaborate effectively, as this role requires strong teamwork to execute go-to-market strategies.
✨Be Ready to Discuss Fast-Paced Execution
Since this role is execution-first, prepare to talk about times when you've had to move quickly and adapt to changing circumstances. Share how you prioritised tasks and made impactful decisions under pressure, showing that you're comfortable in a scrappy environment.
