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- Tasks: Lead digital growth strategies across various platforms to boost app installs and subscriptions.
- Company: Join a fast-scaling, mission-driven consumer tech company making waves in the industry.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and collaboration while driving real impact.
- Qualifications: 5+ years in performance marketing with expertise in consumer apps and managing large budgets.
- Other info: Work closely with diverse teams including engineering, design, and analytics for holistic growth.
The predicted salary is between 48000 - 56000 £ per year.
Hybrid – London (2 days onsite) £60,000 - £70,000
We’re partnering with a mission-led, consumer tech company that’s scaling fast, looking for a Digital Growth Manager to take the lead on paid performance, affiliate marketing, CRO and ASO – all with the aim of increasing app installs, subscriptions, and lifetime value. This is a high-impact role for someone who thrives in hands-on environments, knows how to build and optimise a paid media engine, and can confidently collaborate with internal teams and external partners to drive real results. You’ll report to the Growth Lead and work closely with the content, creative, and product teams. The broader team includes specialists across engineering, design, analytics, and marketing.
What you’ll be doing:
- Own strategy and day-to-day optimisation across Meta, Google, YouTube, TikTok, and programmatic channels.
- Manage the paid media agency relationship, ensuring alignment to growth goals and maximising ROI from a £M annual budget.
- Brief and test ad creative in collaboration with internal creative and content teams – from messaging to formats to platform-specific nuances.
- Track and optimise campaign performance using CPA, ROAS, CVR, and LTV as north stars.
- Lead a structured test-and-learn approach to improve efficiency, scalability, and user quality.
- Own the affiliate strategy and grow the channel through smarter partnerships, incentivisation, and performance tracking.
- Collaborate with partners on creative assets and messaging, optimising based on performance data.
- Work cross-functionally with product and marketing to run A/B tests on web and app landing pages.
- Optimise app store listings in line with product releases and seasonality to improve conversion.
- Contribute to broader SEO and content strategies where needed, backed by traffic and keyword opportunity insights.
What experience do I need?
- Has 5+ years of experience in performance marketing or growth roles – ideally with a focus on consumer apps or subscription-based products.
- Has managed large paid budgets and agency relationships, with a track record of measurable results.
- Brings deep knowledge of platforms like Meta, Google, TikTok, and YouTube.
- Can confidently brief and iterate on performance creative for different platforms.
- Has experience with affiliate programmes and knows how to scale them strategically.
- Understands ASO, CRO, and SEO and can collaborate with the right teams to deliver improvements.
- Is highly analytical, detail-obsessed, and thrives in fast-paced, agile environments.
Growth Marketing Manager employer: Zebra People | B Corp™
Contact Detail:
Zebra People | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends and best practices in digital growth marketing. This includes understanding the nuances of platforms like Meta, Google, TikTok, and YouTube, as well as keeping up with changes in algorithms and advertising policies.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in performance marketing for consumer apps. Attend relevant events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you tracked performance metrics like CPA, ROAS, and CVR, and how you used that data to optimise campaigns.
✨Tip Number 4
Demonstrate your ability to collaborate cross-functionally by sharing examples of how you've worked with creative, product, and marketing teams in the past. Highlight any successful A/B tests or optimisation strategies you've implemented.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with consumer apps or subscription-based products. Use specific metrics to demonstrate your success in managing large budgets and achieving measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for growth marketing and how your skills align with the company's mission. Mention your experience with platforms like Meta, Google, TikTok, and YouTube, and provide examples of successful campaigns you've led.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing how you've used data to optimise campaigns. Include specific examples of how you've tracked and improved performance using metrics like CPA, ROAS, and CVR.
Highlight Collaboration Experience: Since this role involves working closely with various teams, mention any past experiences where you've successfully collaborated with creative, product, or marketing teams. Highlight your ability to communicate effectively and drive results through teamwork.
How to prepare for a job interview at Zebra People | B Corp™
✨Showcase Your Analytical Skills
As a Growth Marketing Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific metrics you've used in past campaigns, such as CPA, ROAS, and LTV. Highlight how you've used data to drive decisions and optimise performance.
✨Familiarise Yourself with Key Platforms
Make sure you have a solid understanding of the platforms mentioned in the job description, like Meta, Google, TikTok, and YouTube. Be ready to share examples of successful campaigns you've run on these platforms and how you tailored your strategies for each.
✨Prepare for Creative Collaboration
Since the role involves working closely with creative teams, think about how you've collaborated in the past. Prepare to discuss how you briefed creative assets and iterated on them based on performance data. This will show your ability to work cross-functionally.
✨Demonstrate Your Strategic Thinking
The interviewers will be looking for someone who can own strategy and optimisation. Be ready to talk about your approach to managing large budgets and agency relationships, and how you've aligned these with growth goals in previous roles.
