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For Companies At a Glance
- Tasks: Enhance website performance by optimising conversion rates and leading A/B testing.
- Company: Join a dynamic team focused on driving business growth through innovative digital strategies.
- Benefits: Enjoy a hybrid work model with flexibility and a competitive salary of £40,000.
- Why this job: Make a direct impact on business growth while collaborating with creative minds in a supportive environment.
- Qualifications: 3+ years in CRO, proficiency in A/B testing tools, and a passion for data-driven decisions.
- Other info: This is a 6-month fixed-term contract based in London, with one day a week in the office.
The predicted salary is between 24000 - 36000 £ per year.
We’re looking for a CRO Specialist to enhance our clients' website performance by optimizing conversion rates. As part of their website team, you’ll play a vital role in refining strategies, focusing on their blog and paid landing pages. You’ll take ownership of the testing roadmap, transforming insights into actionable improvements that help turn high-quality prospects into customers, and drive direct impact on their business growth.
Responsibilities:
- Implement and manage CRO strategies to improve website performance and conversion rates.
- Lead A/B testing and experimentation, utilizing data to inform optimization decisions.
- Focus on enhancing blog content and paid landing pages to drive higher engagement and conversions.
- Work closely with demand generation, SEO, and content teams to balance educational value with conversion objectives.
- Develop and maintain a structured testing roadmap using both qualitative and quantitative insights.
- Leverage AI tools to refine website performance and enhance user experience.
- Monitor key performance metrics and report on progress, offering insights for continuous improvement.
The Ideal Candidate:
- 3+ years of experience in conversion rate optimization (CRO).
- Proficiency in VWO (or similar A/B testing platforms), Unbounce, HubSpot CMS, and GA4.
- Experience leveraging AI tools to optimize website conversions.
- Background in optimizing B2B website conversion funnels, with a strong grasp of guiding prospects through complex decision journeys.
- Analytical mindset with excellent problem-solving skills, turning data into strategic improvements.
- Understanding of UX design principles and how they impact conversion rates.
- Ability to collaborate effectively with marketing, SEO, and content teams.
- Results-driven approach with a growth mindset—ready to learn from both successful and unsuccessful experiments.
- Basic knowledge of HTML and CSS to assist in test implementation.
- Strong reporting skills to clearly communicate conversion insights and progress.
- Passion for staying up to date with the latest CRO trends, tools, and best practices.
Who You’ll Work With:
You’ll be part of the Website + SEO team, reporting to their Senior Website Optimization Manager while collaborating closely with the SEO Manager, their developer, and the Performance Marketing team.
Please apply now with your CV to be considered.
CRO Executive employer: Zebra People | B Corp™
Contact Detail:
Zebra People | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Executive
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation (CRO). Follow industry leaders on social media and read relevant blogs to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Prepare to discuss specific A/B testing examples from your past experience. Be ready to explain the process you followed, the tools you used, and the results achieved. This will showcase your hands-on expertise and analytical mindset.
✨Tip Number 3
Network with professionals in the CRO space, especially those who work with B2B websites. Attend webinars or local meetups to connect with others in the industry. These connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Demonstrate your understanding of user experience (UX) principles by preparing a few case studies or examples where you've improved website performance. Highlight how these changes positively impacted conversion rates, showing that you can bridge the gap between UX and CRO.
We think you need these skills to ace CRO Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in conversion rate optimization (CRO) and any relevant tools you've used, such as VWO or HubSpot CMS. Emphasise your analytical skills and any successful projects you've led.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about CRO and how your background aligns with the responsibilities of the role. Mention specific examples of how you've improved website performance in previous positions.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform your decisions in past roles. Highlight any A/B testing you've conducted and the results achieved, demonstrating your ability to turn insights into actionable improvements.
Stay Current with Trends: Mention any recent trends or tools in CRO that you are familiar with. This shows your commitment to continuous learning and staying updated in the field, which is crucial for the role.
How to prepare for a job interview at Zebra People | B Corp™
✨Showcase Your CRO Experience
Be prepared to discuss your previous experience in conversion rate optimization. Highlight specific projects where you successfully implemented strategies that improved website performance and conversion rates, especially focusing on A/B testing and experimentation.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've turned data into actionable insights. Discuss key performance metrics you've monitored and how they influenced your decisions in past roles.
✨Familiarity with Tools
Make sure to mention your proficiency with tools like VWO, Unbounce, HubSpot CMS, and GA4. If possible, prepare to share specific instances where these tools helped you achieve significant results in your previous roles.
✨Collaborative Mindset
The role involves working closely with various teams, so be ready to talk about your experience collaborating with marketing, SEO, and content teams. Share examples of how you balanced educational value with conversion objectives in your past projects.
