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For Companies At a Glance
- Tasks: Lead CRM campaigns, enhance customer journeys, and analyse data for engagement.
- Company: Join a health and fitness brand transforming lives through digital products.
- Benefits: Enjoy a 4-day work week, £500 development budget, and private healthcare.
- Why this job: Be part of a mission-driven team in a creative, fast-paced environment.
- Qualifications: Experience in lifecycle marketing, CRM platforms, and strong data analysis skills required.
- Other info: Work 2 days a week in the London office with fun fitness activities.
The predicted salary is between 48000 - 64000 £ per year.
We’re working with a Health and Fitness brand who are on a mission to empower people to feel healthier and happier, and they’re looking for a CRM Manager to join them! This brand has developed digital products aimed at helping people transform their lives by focusing on food and fitness – they’ve helped over half a million people so far gain incredible results. Now, they’re looking for a creative, data-driven, and hands-on CRM expert to take their customer experience to the next level.
As their CRM Manager, you’ll lead the way on keeping their customers engaged and happy. From mapping journeys and rolling out smart communication, this role covers it all. You’ll work closely with teams across the business, bringing ideas to life and making sure every message hits the mark. It’s a fast-moving, hands-on role, perfect for someone who loves a challenge and thrives in a 4-day week.
What will you be working on?
- Campaigns & Strategy – Planning and running CRM campaigns (email, push, in-app), creating personalised customer journeys.
- Data and Optimisation – Using segmentation, A/B testing, and analytics to improve engagement and retention.
- Reporting and Analysis – Tracking performance, developing testing roadmaps, and sharing insights with leadership.
- Creative Development – Collaborating on eye-catching content and dynamic messaging to enhance the brand experience.
What are the essentials?
- They need a CRM Manager with a passion for lifecycle marketing, customer insights, and engaging content.
We'd love to hear from you if...
- You have previously worked within an app business, or a subscription model, with a CV that demonstrates your successes.
- You have previously worked in a startup, or an app-based company.
- You have proven success in lifecycle marketing, segmentation, and retention strategies.
- You’re confident with CRM platforms like Braze or Iterable, including migrations and dynamic content development.
- You come with strong data analysis and reporting skills using tools like Amplitude or Metabase. SQL knowledge is a plus.
- You have creative flair; easily able to craft compelling copy, build email templates in HTML, and collaborate on campaign concepts.
- You have hands-on experience with A/B and multivariate testing to improve performance.
- You’re comfortable managing multiple projects in a fast-paced 4-day workweek environment, and you love solving problems.
- You’re able to manage complex workflows and ensure smooth, optimised customer journeys.
- You’re a clear, confident communicator who works well across teams.
- You have strong attention to detail.
Bonus skills:
- Experience with platform migrations, ASO, design thinking, or advanced segmentation is a plus.
Salary: Up to £80,000
WFH policy: 2 days/week in London office
And what else can you expect?
- The best bit: You’d be working a 4 day week (paid for 5)
- £500 annual personal development budget
- Private healthcare
- Enhanced parental leave
- An inclusive, supportive and social environment to work in
- All-office fitness activities
If this sounds like your perfect role, then apply today with your latest CV. If it sounds like you could be a great fit, we’ll be in touch to book in an initial chat.
CRM Manager employer: Zebra People | B Corp™
Contact Detail:
Zebra People | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the specific CRM platforms mentioned in the job description, like Braze or Iterable. Having hands-on experience or even a basic understanding of these tools can set you apart during discussions.
✨Tip Number 2
Showcase your data analysis skills by preparing examples of how you've used segmentation and A/B testing in previous roles. Be ready to discuss how these strategies improved customer engagement and retention.
✨Tip Number 3
Highlight any experience you have with app-based businesses or subscription models. This will demonstrate your understanding of the unique challenges and opportunities in these environments, making you a more attractive candidate.
✨Tip Number 4
Prepare to discuss your creative process for developing compelling content and messaging. Think of specific campaigns you've worked on that illustrate your ability to engage customers effectively.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, particularly within app businesses or subscription models. Showcase your successes in lifecycle marketing and retention strategies to align with the brand's mission.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for health and fitness, and how your skills can contribute to enhancing customer experiences. Mention specific examples of campaigns you've managed and the results achieved.
Highlight Relevant Skills: Emphasise your proficiency with CRM platforms like Braze or Iterable, and your data analysis skills using tools such as Amplitude or Metabase. If you have SQL knowledge, make sure to include that as well.
Showcase Creative Flair: Include examples of your creative work, such as compelling copy or email templates you've built. This will demonstrate your ability to create engaging content that resonates with customers.
How to prepare for a job interview at Zebra People | B Corp™
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM platforms like Braze or Iterable. Be prepared to discuss specific campaigns you've managed, focusing on how you used data analysis and segmentation to drive engagement and retention.
✨Demonstrate Your Creative Flair
Since the role requires creative content development, bring examples of compelling copy or email templates you've created. Discuss how your creative ideas have enhanced customer experiences in previous roles.
✨Prepare for Data-Driven Discussions
Brush up on your data analysis skills and be ready to talk about how you've used tools like Amplitude or Metabase. Prepare to share insights from past campaigns, including A/B testing results and how they influenced your strategies.
✨Emphasise Your Team Collaboration Skills
This role involves working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully communicated and worked with others to achieve common goals.
