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For Companies At a Glance
- Tasks: Drive growth by optimising conversion rates through data-driven experimentation and testing.
- Company: Join a leading insights platform that helps businesses engage their target customers with data.
- Benefits: Competitive salary of up to £40,000 pro-rata and flexible office attendance.
- Why this job: Make a direct impact on business growth while collaborating with creative teams in a dynamic environment.
- Qualifications: 3+ years of CRO experience and proficiency in key optimisation tools required.
- Other info: This is a 6-month Fixed Term Contract with potential for extension or permanent role.
The predicted salary is between 24000 - 40000 £ per year.
Conversion Rate Optimisation (CRO) Specialist / Executive needed by a leading insights platform that helps businesses leverage data to understand and engage their target customers. You’ll be required in the London office 1-day a week (more if you prefer). This is a 6-month Fixed Term Contract at up to £40,000 (pro-rata). There is a chance it could extend or turn into a permanent role after that time but not guaranteed. Fully remote working is not available. Neither is sponsorship.
THE ROLE
You’ll drive meaningful growth by optimising conversion rates through data-driven experimentation. You’ll own the CRO testing roadmap, working closely with their Demand Generation and Content Teams to enhance their blog and paid landing pages. Your expertise will help turn high-quality prospects into customers, directly impacting business growth. This role would sit in the Website & SEO squad, reporting into the Senior Website Optimisation Manager, working with the SEO Manager, a Designer and Developer. But also with the Performance Marketing team too.
THE CANDIDATE
- 3+ years of CRO experience, optimising B2B website conversion funnels.
- Proficiency in key CRO tools (VWO or similar, Unbounce, HubSpot CMS, GA4).
- AI-driven website optimisation experience to enhance conversions and UX.
- Strong analytical skills, turning insights into impactful improvements.
- Testing roadmap ownership, using both quantitative and qualitative data.
- UX knowledge, balancing user experience with conversion goals.
- Collaborative mindset, working cross-functionally with demand gen, SEO, and content teams.
- Basic HTML & CSS skills for test implementation.
- Clear reporting, tracking and communicating performance metrics.
- Passion for CRO trends, continuously bringing fresh ideas to the team.
If this sounds like you, then please apply ASAP with your CV to stand the best chance of getting an interview!
Conversion Specialist employer: Zebra People | B Corp™
Contact Detail:
Zebra People | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in Conversion Rate Optimisation (CRO). Follow industry leaders on social media and engage in relevant online communities. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the CRO space, especially those who work in B2B environments. Attend local meetups or webinars to connect with potential colleagues and learn about their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully improved conversion rates. Be ready to explain your thought process, the tools you used, and the results achieved. This practical knowledge will demonstrate your expertise and problem-solving skills.
✨Tip Number 4
Showcase your collaborative mindset by highlighting past experiences where you've worked cross-functionally. Emphasise your ability to communicate effectively with different teams, as this is crucial for the role at StudySmarter. It will help you stand out as a team player.
We think you need these skills to ace Conversion Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3+ years of CRO experience and proficiency in key tools like VWO, Unbounce, and HubSpot CMS. Use specific examples to demonstrate how you've optimised B2B website conversion funnels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRO trends and your collaborative mindset. Mention how you can contribute to the team by enhancing conversion rates through data-driven experimentation.
Showcase Analytical Skills: Provide examples of how you've turned insights into impactful improvements in previous roles. Highlight your experience with both quantitative and qualitative data to support your claims.
Highlight Technical Skills: Mention your basic HTML and CSS skills, as well as any experience with AI-driven website optimisation. This will show that you have the technical know-how to implement tests effectively.
How to prepare for a job interview at Zebra People | B Corp™
✨Showcase Your CRO Experience
Be prepared to discuss your previous experience in Conversion Rate Optimisation. Highlight specific projects where you successfully improved conversion rates, and be ready to share the tools you used, such as VWO or HubSpot CMS.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this role, come equipped with examples of how you've turned data insights into actionable improvements. Discuss any metrics or KPIs you tracked and how they influenced your decisions.
✨Collaborative Mindset
This position requires working closely with various teams. Be ready to talk about your experience collaborating with demand generation, SEO, and content teams. Share examples of how teamwork led to successful outcomes in your past roles.
✨Stay Updated on CRO Trends
Show your passion for the field by discussing recent trends in CRO and how they can impact business growth. Bring fresh ideas to the table that demonstrate your commitment to continuous learning and improvement in the industry.
