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- Tasks: Drive customer sign-up and adoption for a new current account launch.
- Company: A dynamic UK-based digital bank with a focus on innovation.
- Benefits: Competitive daily rate, hybrid working, and a fast-paced environment.
- Why this job: Make a real impact during a critical product launch in fintech.
- Qualifications: Experience in B2C product marketing and a data-driven mindset.
- Other info: Ideal for quick learners who thrive in fast-paced settings.
The predicted salary is between 46800 - 78000 £ per year.
A UK-based digital bank is looking for a Senior Product Marketing Manager to join on a 6-month contract during a critical launch period for its current account. This is an execution-first role. The focus is on driving customer sign-up, adoption and cross-sell, particularly converting existing lending customers into current account users. You’ll be embedded closely with Product, Growth and CRM teams, translating strategy into action and moving fast.
What you’ll be doing:
- Owning go-to-market execution for a consumer current account during a major launch window
- Shaping clear, customer-led positioning and messaging across key touchpoints
- Driving conversion through lifecycle messaging, incentives, and test-and-learn experimentation
- Working closely with Product and Design to influence onboarding, in-app journeys and feature framing
- Using data and insight to prioritise tests, learn quickly, and iterate at pace
- Supporting cross-sell initiatives from lending and other products into the current account
- Partnering with CRM, Growth, Content and Performance teams to deliver joined-up activity
What we’re looking for:
- Strong experience in B2C product marketing, growth marketing or lifecycle marketing
- Proven track record of driving behaviour change, conversion or adoption at scale
- Comfortable operating in fast-paced, slightly scrappy environments
- Data-led, experimental mindset — you know what to test and why
- Confident working cross-functionally with Product, Engineering, Design and Marketing
- Pragmatic and execution-focused — you prioritise impact over polish
- Nice to have, not essential: Experience in fintech, banking, subscriptions, apps or regulated consumer products
- Background in behavioural science, experimentation or growth optimisation
This role is ideal for someone who can drop in quickly, get under the skin of the product, and deliver measurable impact over a short period. It’s not a purely strategic role, it’s about making things happen.
APPLY below for more information.
Product Marketing Manager in City of London employer: Zebra People | B Corp™
Contact Detail:
Zebra People | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product marketing. We all know that confidence is key, so rehearse until you feel ready to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces in our talent pool!
We think you need these skills to ace Product Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Marketing Manager. Highlight your B2C product marketing experience and any specific achievements in driving customer sign-up and adoption. We want to see how you’ve made an impact in similar roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this execution-first role. Share examples of how you've successfully driven conversion and worked cross-functionally with teams like Product and Design. Let us know what makes you tick!
Show Off Your Data Skills: Since this role is data-led, don’t forget to mention your experience with using data to inform decisions. Talk about any tests you've run and the insights you've gained. We love candidates who can iterate quickly based on data-driven insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we’re excited to see your application come through!
How to prepare for a job interview at Zebra People | B Corp™
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the digital bank's current account offering. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics you've improved and how you approached testing and learning. This will demonstrate your ability to thrive in a data-led environment.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with different teams like Product, Design, and CRM. Share stories that showcase your ability to influence and collaborate effectively, as this role requires strong teamwork to execute go-to-market strategies.
✨Be Ready for Fast-Paced Scenarios
Since this role is execution-focused, prepare to discuss how you've successfully managed tight deadlines and adapted to changing priorities. Share examples of how you've made impactful decisions quickly, which will resonate well with their need for someone who can hit the ground running.
