At a Glance
- Tasks: Lead CRM strategy and drive revenue growth using AI and automation.
- Company: Join a leading retail business shaping the future of digital marketing.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make a real impact on digital revenue and personalisation in a dynamic environment.
- Qualifications: Experience in CRM, data-driven marketing, and a passion for AI.
The predicted salary is between 45000 - 55000 £ per year.
If you are a CRM specialist who has a genuine passion for AI and automation, this could be right up your street!
- Role
- Technical CRM Manager contract
- Permanent location
- West Midlands
- CRM contact name contact email emma. davies@zealousagency. co. uk date posted
This is a genuinely fantastic opportunity to shape the future of digital revenue, personalisation and agentic AI in a large leading retail business.
Our client is looking for a Technical CRM Manager to lead a major new digital programme across its significant estate.
Hybrid working – One day a week in the office (West Midlands)
A snapshot of the role
- Own the CRM strategy and roadmap, using data to drive targeted, multi-channel revenue growth.
- Lead the rollout and growth of a new digital activation platform across email, push, paid media, social, web and app.
- Explore and test new ways of working using agentic AI and automation.
- Own the commercial story, keeping delivery on track against ambitious targets.
- Bring teams and agency partners together, making complex tech and data easy to understand and commercially useful.
- Build a strong test-and-learn culture, constantly looking for ways to improve digital performance.
What you will bring to the table
- Strong experience in CRM, customer data and personalisation, with a focus on driving revenue.
- Ideally having an agency background and working with specialist teams across digital channels including email, paid media, social, web and app.
- Commercially minded, with a track record of turning data and insight into measurable results.
- Skilled in working with AI, automation and new marketing technology, and excited about finding new ways to make it work in practice.
- Confident working with senior stakeholders and agency partners, bringing people together and getting things done.
- #J-18808-Ljbffr
14 . 08 Technical CRM Manager Filter-DIGITAL employer: Zealousagency
Join a dynamic and award-winning communications agency in Manchester, where a supportive culture fosters collaboration and creativity. With generous benefits including 25 days of holiday, paid volunteer days, and robust training opportunities, this role offers not just a job but a pathway to professional growth in the exciting B2B PR landscape.
StudySmarter Expert Advice🤫
We think this is how you could land 14 . 08 Technical CRM Manager Filter-DIGITAL
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zealousagency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zealousagency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zealousagency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zealousagency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace 14 . 08 Technical CRM Manager Filter-DIGITAL
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zealousagency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zealousagency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zealousagency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zealousagency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zealousagency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zealousagency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
