At a Glance
- Tasks: Create engaging CRM campaigns and analyse their performance to boost customer engagement.
- Company: Join a high-profile retail brand with a focus on innovation and customer connection.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role perfect for creative thinkers who love data and collaboration.
- Why this job: Make a real impact on how a well-known brand communicates with its customers.
- Qualifications: 2+ years in email/CRM marketing and experience with Adobe Journey Optimiser.
The predicted salary is between 40500 - 49500 £ per year.
We’re looking for a
Senior CRM Executive to join a high-profile retail brand and play a key role in how it connects with customers through email and app.
This is a hands-on role for someone who understands how to create engaging CRM campaigns, enjoys working with data and personalisation, and wants to see their work have a direct impact on customer engagement and commercial performance.
Key Responsibilities
- Develop and deliver promotional email and app campaigns aligned to seasonal, channel and commercial objectives.
- Manage campaigns end-to-end, from planning and briefing through to, delivery, and analysis/performance reporting.
- Use
Adobe Journey Optimiser (AJO) and Customer Journey tools to create targeted, personalised and dynamic customer experiences.
- Work closely with the wider business to deliver engaging, on-brand CRM activity.
- Develop testing and optimisation plans, using insight and performance data to continually improve campaign results.
- You’ll deliver personalised customer experiences, leveraging segmentation, dynamic content and testing to maximise performance and drive continuous improvement.
- Monitor CRM trends, competitor activity and best practice, identifying new opportunities to improve performance.
Experience Required
- At least 2 years of experience in email/CRM marketing .
- Experience using
Adobe Journey Optimiser and Customer Journey Orchestration/Analytics .
- Experience planning and delivering email marketing campaigns from concept through to execution.
- A strong analytical mindset combined with creativity and a genuine interest in customer engagement.
- Excellent organisation and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
- An understanding of email marketing privacy regulations, including
GDPR and PECR .
- A collaborative approach and confidence working with multiple teams and external partners.
- A proactive, curious attitude with the ability to learn quickly and get things done.
Why this role?
You’ll have the opportunity to take ownership of a high-volume CRM programme, work with sophisticated marketing technology and help shape how a well-known retail brand communicates with its customers.
If you’re an ambitious CRM or email marketer who enjoys combining creativity, technology and data , this could be a great next step.
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Senior CRM Executive in Wakefield employer: Zealous Agency
Zealous Agency is an exceptional employer located in the vibrant city of Leeds, offering a dynamic work culture that fosters creativity and collaboration. With a strong emphasis on employee growth, you will have the opportunity to mentor junior designers and work alongside talented teams on ambitious branding projects for renowned clients. Join us to elevate your career while making a meaningful impact in the world of design.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in Wakefield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zealous Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zealous Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zealous Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zealous Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive in Wakefield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zealous Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zealous Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zealous Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zealous Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zealous Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zealous Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
