At a Glance
- Tasks: Drive CRM and lifecycle marketing strategies to boost fan engagement and revenue.
- Company: Join a renowned sporting institute in Leeds with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and shape innovative marketing campaigns.
- Why this job: Make a real impact on fan engagement and commercial success in sports.
- Qualifications: Experience in CRM and data-driven marketing with strong analytical skills.
The predicted salary is between 47181 - 52413 £ per year.
Are you passionate about using CRM, data and personalisation to drive commercial growth?
We’re working with an instantly recognisable sporting institute in Leeds to find someone who can take ownership of their CRM and lifecycle marketing strategy, helping to grow revenue, deepen fan engagement and maximise customer lifetime value.
This is a high-impact role where you'll shape how we acquire, retain and engage fans across ticketing, memberships, hospitality and events.
Working across email, SMS, web, app and social, you'll create data-driven campaigns that deliver measurable commercial results.
Key Responsibilities
- Develop and deliver the Club's CRM and lifecycle marketing strategy.
- Grow and segment our customer database to improve targeting and personalisation.
- Create and optimise automated customer journeys that increase acquisition, retention and revenue.
- Lead integrated, multi-channel marketing campaigns across email, SMS, web, app and social.
- Use customer insight, testing and analytics to continually improve campaign performance.
- Track campaign performance and revenue, reporting insights to senior stakeholders.
- Work closely with commercial, digital and partnership teams to deliver integrated campaigns.
- Ensure CRM activity follows GDPR and data best practice.
Experience Required
- Experience in CRM, lifecycle or growth marketing with a proven commercial impact.
- Strong knowledge of CRM platforms, marketing automation and customer segmentation.
- A data-driven marketer who turns insight into measurable business growth.
- Commercial mindset with excellent analytical and communication skills.
- Knowledge of GDPR and data-led marketing best practice.
- #J-18808-Ljbffr
CRM Marketing Manager in Leeds employer: Zealous Agency
Zealous Agency is an exceptional employer located in the vibrant city of Leeds, offering a dynamic work culture that fosters creativity and collaboration. With a strong emphasis on employee growth, you will have the opportunity to mentor junior designers and work alongside talented teams on ambitious branding projects for renowned clients. Join us to elevate your career while making a meaningful impact in the world of design.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zealous Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zealous Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zealous Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zealous Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zealous Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zealous Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zealous Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zealous Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zealous Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zealous Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
