At a Glance
- Tasks: Lead CRM strategy and drive revenue growth through innovative digital programmes.
- Company: A leading retail chain focused on digital transformation and guest engagement.
- Benefits: Competitive salary, car allowance, bonus, and opportunities for career progression.
- Other info: High-impact role with potential to progress into senior leadership.
- Why this job: Shape the future of AI-led guest engagement and make a real impact.
- Qualifications: Experience in customer data, personalisation, and strong commercial acumen required.
The predicted salary is between 55000 - 65000 £ per year.
£55k to £65k plus car allowance and bonus (£75k package)
Ready to shape the future of digital revenue, personalisation and agentic AI-led guest engagement?
A leading retail chain is looking for a Technical CRM Specialist with focus on customer revenue to lead a major new digital programme across its significant estate.
This is a strategic, commercially focused role with real scope to shape how the business uses guest data, AI, personalisation and technology to drive measurable revenue growth .
You’ll
- Own the CRM strategy and delivery roadmap, turning guest data into targeted, multi-channel revenue growth.
- Lead the rollout and scaling of a new digital activation platform across email, push, paid media, social, web and app.
- Define and pilot new agentic AI and automation-led ways of working .
- Own the commercial narrative, tracking delivery against ambitious targets.
- Lead cross-functional teams and agency partners, translating complex technology and data into clear commercial outcomes.
- Drive a test-and-learn culture across digital channels, continually optimising performance.
We’re looking for someone with
- Deep experience in guest/customer data, personalisation and revenue optimisation.
- Strong commercial and financial acumen, with a track record of turning data into measurable value.
- Genuine enthusiasm for
AI, automation and emerging marketing technology .
- Strong stakeholder and agency leadership skills.
- Experience across multiple digital activation channels and ideally within hospitality, retail or another multi-site environment.
This is a high-impact opportunity to establish yourself as the go-to commercial CRM specialist , with potential to progress into a Head of role as the programme scales.
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