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For Companies At a Glance
- Tasks: Plan and optimise paid media campaigns across top platforms like Meta, TikTok, and Google.
- Company: Join Traze, a dynamic FinTech brand under the award-winning Zeal Group.
- Benefits: Competitive salary, global exposure, and opportunities for professional growth.
- Why this job: Be at the forefront of FinTech innovation and make a real impact on campaign success.
- Qualifications: 3-5 years in media buying with a strong performance track record.
- Other info: Collaborative team environment with a focus on creativity and data-driven results.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Traze is a subsidiary brand of Zeal Group, a globally recognized and award-winning FinTech organization offering cutting-edge financial services. Since Zeal’s establishment in 2017, we have expanded rapidly, now boasting a team of 700+ professionals worldwide. With our headquarters in London and a presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus, we are committed to driving innovation and excellence in the industry. At Traze, we embody Zeal’s passion for growth, technology, and collaboration. We are a product- and people-focused brand, dedicated to pushing boundaries and delivering exceptional solutions. Join us as we shape the future of FinTech!
About The Role
The Media Buyer is responsible for planning, launching, and optimizing paid campaigns across Meta, TikTok, Google, and other performance channels to drive quality registrations and First Time Deposits. You will run high-volume campaigns, test creatives, refine targeting, and ensure CAC efficiency across assigned regions. This role works closely with the Acquisition Lead, Martech, Conversion Lead, and Brand teams. This is a hands-on execution role for someone who is data-driven, fast, and deeply experienced in performance media buying.
Key responsibilities
- Campaign Execution: Launch, optimize, and scale paid campaigns across Meta, Google, TikTok, and programmatic platforms and manage daily pacing, bidding, budgets, and delivery.
- Creative & Testing: Run structured creative tests based on hypotheses from the Acquisition Lead and identify top-performing angles, hooks, and formats per region.
- Targeting & Audience Management: Build and refine audiences for different segments: beginners, traders, educators, high-intent users. Test interest, behavior, and lookalike audiences.
- Funnel Quality & Landing Routes: Analyze traffic quality by source and adjust strategies accordingly.
- Performance Optimization: Track CPR, CPV, CPFTD, ROI and optimize toward FTD-driven results.
- Reporting & Insights: Provide daily and weekly performance reports and deliver insights on channels, audiences, creatives, and regions.
- Compliance & Accuracy: Ensure correct tracking (pixels, events, UTMs) in coordination with Martech.
Key KPIs
- CPFTD volume (per region + channel)
- ROI / Payback period
- Conversion rate
Requirements
- 3–5 years of hands-on paid media buying experience.
- Good to have experience in Fx/CFD industry.
- Strong track record running performance campaigns (preferably fintech, trading, e-commerce, lead gen).
- Experience on: Meta Ads, TikTok Ads, Google Ads
- Programmatic (nice-to-have)
- Deep understanding of optimization metrics and performance funnels.
- Strong analytical skills and comfort with dashboards/analytics tools.
Media Buyer - Global employer: Zeal Group
Contact Detail:
Zeal Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer - Global
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who work at Traze or similar companies. A friendly chat can open doors and give you insider info on what they’re looking for.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns. When you get the chance to chat with hiring managers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Stay updated on trends! The media buying landscape is always changing, especially in FinTech. Follow industry news, join relevant groups, and be ready to discuss how you can leverage new strategies in your role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Traze team and being part of our exciting journey.
We think you need these skills to ace Media Buyer - Global
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Buyer role. Highlight your experience with Meta, TikTok, and Google Ads, and showcase any relevant campaigns you've run. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for performance media buying and how you can contribute to Traze's mission. Be sure to mention specific achievements that demonstrate your data-driven approach.
Showcase Your Analytical Skills: Since this role is all about optimising campaigns, make sure to highlight your analytical skills. Talk about how you've used data to drive results in past roles. We love numbers, so don't hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Zeal Group
✨Know Your Platforms
Make sure you’re well-versed in the platforms you'll be working with, like Meta, TikTok, and Google. Familiarise yourself with their ad formats, targeting options, and best practices. This will show that you're not just a candidate but someone who can hit the ground running.
✨Showcase Your Data Skills
Since this role is data-driven, be prepared to discuss your experience with performance metrics. Bring examples of how you've optimised campaigns based on data insights. Highlighting your analytical skills will demonstrate your ability to drive results effectively.
✨Prepare Creative Examples
Have a few examples of successful campaigns you've run, especially those that involved creative testing. Be ready to explain your thought process behind the creatives and how you identified top-performing angles. This will illustrate your hands-on experience and strategic thinking.
✨Understand the FinTech Landscape
Brush up on the FinTech industry, particularly if you have experience in FX/CFD. Being knowledgeable about current trends and challenges in the sector will help you stand out as a candidate who understands the market and can contribute to Traze's goals.
