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- Tasks: Lead social media strategy for Zeal Group's brand, Traze, across various platforms.
- Company: Join Zeal Group, an award-winning FinTech company with a global presence and innovative solutions.
- Benefits: Enjoy flexible working options, collaborative culture, and opportunities for professional growth.
- Why this job: Shape the voice of a dynamic brand while engaging with a vibrant community of traders.
- Qualifications: 4-6 years in social media marketing, preferably in fintech or fast-growth brands.
- Other info: Work closely with creative teams and manage external contributors to enhance brand storytelling.
The predicted salary is between 43200 - 72000 £ per year.
Zeal Group is an award-winning FinTech organization committed to offering innovative products and solutions. Established in 2017, we have rapidly expanded to a team of over 700 employees globally. With offices strategically located across Europe, Asia, North & South Africa, the Middle East, and South America, our technology hubs are centered in Cyprus and the Netherlands. We pride ourselves on being a people-oriented and product-focused company that values growth, collaboration, and groundbreaking technology.
About this role
We’re looking for a Global Social Media Manager to shape the voice of Zeal Group, and particularly its newest brand, Traze, across platforms and markets. You’ll lead the charge in building a social presence that’s smart, credible, and culturally in-tune — one that simplifies trading, champions real traders, and brings our brands to life globally. This role sits within the global brand function and reports directly to the Global Head of Communications. You’ll work closely with content, design, product, and regional marketing teams to turn market insight into social storytelling.
- Brand Voice & Global Storytelling
- Create a compelling global social media strategy for Traze as well as Employer Branding activities.
- Execute and maintain a consistent, engaging tone of voice that blends market credibility with approachability within our channels.
- Adapt brand voice across platforms (Instagram, X, TikTok, LinkedIn, YouTube) while keeping it clear, concise, and platform-appropriate.
- Community Engagement & UGC Activation
- Launch and manage community-driven content, including UGC campaigns, Trustpilot initiatives, trader tips, testimonials, and success stories.
- Use polls, behind-the-scenes content, challenges, and engagement tools to build two-way conversations — especially with early adopters.
- Content & Calendar Ownership
- Build and execute a global social media content calendar, with inputs from local teams, global trends, and platform updates.
- Use a variety of content sources – from the design team, to UGC & testimonials, to own pieces (ie Canva or native tools).
- Align content with market events, financial news, feature drops, and cultural moments to increase relevance and reach.
- Channel Growth & Performance Optimisation
- Drive organic follower growth, reach, and engagement across key platforms.
- Track performance via native and third-party analytics (e.g. Sprout, Later, Meta, GA4) and refine strategy based on data.
- Cross-Functional Collaboration
- Partner with creative, product, regional, and content teams to ensure social integrates seamlessly with campaigns, product launches, and group-wide narratives.
- Brief and manage external contributors or agencies when needed.
Qualifications
- 4–6 years of experience in social media marketing, ideally in fintech, trading, or fast-growth digital brands.
- Demonstrated experience managing multi-market, multi-platform social strategies.
- Bachelor’s degree in Marketing, Communications, or related fields (not essential).
- Deep knowledge of social best practices, platform trends, and storytelling formats.
- Strong writing and editing skills with a knack for simplifying complex topics.
- Experience using scheduling and reporting tools.
- Comfort working with analytics to test, iterate, and improve performance.
Global Social Media Manager employer: Zeal Group
Contact Detail:
Zeal Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media Manager
✨Tip Number 1
Familiarise yourself with Zeal Group's brand voice and values. Understanding their approach to social media will help you align your ideas with their vision, making it easier to demonstrate how you can enhance their global presence.
✨Tip Number 2
Showcase your knowledge of the fintech industry by staying updated on current trends and news. This will not only help you in interviews but also allow you to speak confidently about how you can engage their audience effectively.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past, especially those that involved community engagement or user-generated content. Highlighting these experiences will demonstrate your capability to drive growth and engagement.
✨Tip Number 4
Network with professionals in the fintech and social media marketing sectors. Engaging with industry peers can provide insights into best practices and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Global Social Media Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Global Social Media Manager position at Zeal Group. Tailor your application to highlight relevant experience in social media marketing, particularly in fintech or fast-growth digital brands.
Craft a Compelling CV: Your CV should reflect your 4–6 years of experience in social media marketing. Emphasise your ability to manage multi-market, multi-platform strategies and include specific examples of successful campaigns you've led.
Write a Strong Cover Letter: In your cover letter, express your passion for social media and how it aligns with Zeal Group's mission. Highlight your understanding of brand voice and storytelling, and mention any relevant tools or analytics experience that would benefit the role.
Showcase Your Writing Skills: Since strong writing and editing skills are crucial for this role, consider including samples of your work or links to social media accounts you've managed. This will demonstrate your ability to simplify complex topics and engage audiences effectively.
How to prepare for a job interview at Zeal Group
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Zeal Group and its newest brand, Traze. Understand their mission, values, and recent developments in the fintech space. This knowledge will help you demonstrate your genuine interest and align your vision with theirs.
✨Showcase Your Social Media Savvy
Prepare to discuss your previous experience in managing social media strategies, especially in multi-market environments. Be ready to share specific examples of campaigns you've executed, the results achieved, and how you adapted content for different platforms.
✨Highlight Your Analytical Skills
Since the role involves tracking performance and refining strategies based on data, be prepared to talk about your experience with analytics tools. Share how you've used data to inform your decisions and improve engagement or follower growth in past roles.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Be ready to provide examples of how you've successfully collaborated with creative, product, or marketing teams in the past. Highlight your communication skills and ability to integrate social media with broader campaigns.
