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- Tasks: Lead global social media strategy and engage communities for our innovative brand, Traze.
- Company: Join Zeal Group, an award-winning FinTech company with a people-oriented culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the voice of a cutting-edge brand and connect with traders worldwide.
- Qualifications: 4-6 years in social media marketing, preferably in fintech or fast-growth brands.
- Other info: Dynamic role with a focus on creativity and collaboration across global teams.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Zeal Group is an award‑winning FinTech organization committed to offering innovative products and solutions. Established in 2017, we have rapidly expanded to a team of over 700 employees globally. With offices strategically located across Europe, Asia, North & South Africa, the Middle East, and South America, our technology hubs are centered in Cyprus and the Netherlands. We pride ourselves on being a people‑oriented and product‑focused company that values growth, collaboration, and groundbreaking technology.
We’re looking for a Global Social Media Manager to shape the voice of Zeal Group, and particularly its newest brand, Traze, across platforms and markets. You’ll lead the charge in building a social presence that’s smart, credible, and culturally in‑tune — one that simplifies trading, champions real traders, and brings our brands to life globally. This role sits within the global brand function and reports directly to the Global Head of Communications. You’ll work closely with content, design, product, and regional marketing teams to turn market insight into social storytelling.
Requirements- Brand Voice & Global Storytelling
- Create a compelling global social media strategy for Traze as well as Employer Branding activities.
- Execute and maintain a consistent, engaging tone of voice that blends market credibility with approachability within our channels.
- Adapt brand voice across platforms (Instagram, X, TikTok, LinkedIn, YouTube) while keeping it clear, concise, and platform‑appropriate.
- Community Engagement & UGC Activation
- Launch and manage community‑driven content, including UGC campaigns, Trustpilot initiatives, trader tips, testimonials, and success stories.
- Use polls, behind‑the‑scenes content, challenges, and engagement tools to build two‑way conversations — especially with early adopters.
- Content & Calendar Ownership
- Build and execute a global social media content calendar, with inputs from local teams, global trends, and platform updates.
- Use a variety of content sources – from the design team, to UGC & testimonials, to own pieces (ie Canva or native tools).
- Align content with market events, financial news, feature drops, and cultural moments to increase relevance and reach.
- Channel Growth & Performance Optimisation
- Drive organic follower growth, reach, and engagement across key platforms.
- Track performance via native and third‑party analytics (e.g. Sprout, Later, Meta, GA4) and refine strategy based on data.
- Cross‑Functional Collaboration
- Partner with creative, product, regional, and content teams to ensure social integrates seamlessly with campaigns, product launches, and group‑wide narratives.
- Brief and manage external contributors or agencies when needed.
- 4–6 years of experience in social media marketing, ideally in fintech, trading, or fast‑growth digital brands.
- Demonstrated experience managing multi‑market, multi‑platform social strategies.
- Bachelor’s degree in Marketing, Communications, or related fields (not essential).
- Deep knowledge of social best practices, platform trends, and storytelling formats.
- Strong writing and editing skills with a knack for simplifying complex topics.
- Experience using scheduling and reporting tools.
- Comfort working with analytics to test, iterate, and improve performance.
Global Social Media Manager employer: Zeal Group
Contact Detail:
Zeal Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media Manager
✨Tip Number 1
Get your social media game on point! As a Global Social Media Manager, you need to showcase your skills across platforms. Create a portfolio that highlights your best campaigns and strategies, and don’t forget to include metrics that show your impact.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and engage with their content. Join relevant groups and participate in discussions to get your name out there. Remember, it’s all about building relationships that can lead to opportunities.
✨Tip Number 3
Show off your storytelling chops! Prepare a few case studies that demonstrate how you've successfully engaged communities and driven brand narratives. Tailor these stories to reflect the values and goals of Zeal Group, especially around innovation and collaboration.
✨Tip Number 4
Don’t just apply, stand out! When you apply through our website, make sure to personalise your application. Highlight how your experience aligns with the role and the company’s mission. A tailored approach shows you’re genuinely interested and ready to contribute.
We think you need these skills to ace Global Social Media Manager
Some tips for your application 🫡
Show Your Passion for Social Media: When you're crafting your application, let your enthusiasm for social media shine through! We want to see how you can bring our brand voice to life and engage with our community. Share examples of your past work that highlight your creativity and strategic thinking.
Tailor Your Application: Make sure to customise your application for the Global Social Media Manager role. Highlight your experience in fintech or similar fast-paced environments, and demonstrate how your skills align with our mission at Zeal Group. A personal touch goes a long way!
Be Clear and Concise: We appreciate clarity! When writing your application, keep it straightforward and to the point. Use bullet points where necessary to make your achievements stand out, and ensure your tone matches the engaging and approachable vibe we’re looking for.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Zeal Group!
How to prepare for a job interview at Zeal Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Zeal Group and its newest brand, Traze. Understand their mission, values, and recent campaigns. This will help you articulate how your vision for social media aligns with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Social Media Savvy
Prepare to discuss specific social media strategies you've implemented in the past. Bring examples of successful campaigns, especially those that involved community engagement or user-generated content. Highlight how you adapted your approach across different platforms to resonate with diverse audiences.
✨Be Ready for Data-Driven Discussions
Since the role involves tracking performance and optimising strategies, brush up on your analytics skills. Be prepared to discuss how you've used data to inform your decisions in previous roles. Mention any tools you're familiar with, like Sprout or GA4, to show you're ready to hit the ground running.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Think of examples where you've successfully collaborated with creative, product, or marketing teams. Highlight your ability to communicate effectively and manage external contributors, as this will be key to driving successful campaigns at Zeal Group.
