At a Glance
- Tasks: Lead digital marketing campaigns and optimise performance across various platforms.
- Company: Fast-growing Lebanese Grab & Go brand in London with a collaborative team.
- Benefits: Flexible working hours, competitive salary, and the chance to make a real impact.
- Other info: Great opportunity for growth in a dynamic startup environment.
- Why this job: Join us at a pivotal moment and shape the future of our brand!
- Qualifications: 3-6 years in digital marketing with strong execution skills.
The predicted salary is between 40000 - 50000 £ per year.
Za’ta is a fast-growing Lebanese Grab & Go concept based in London. As we enter an exciting new phase of growth, with several new openings planned over the next 12 months, we're expanding our team and looking for someone to join us on the journey. We're a small, collaborative team where everyone has the opportunity to make a real impact!
As we scale, we're strengthening our digital marketing execution engine across paid media, our website, e-commerce, delivery platforms, app adoption, social media, campaign tracking, and performance optimisation.
1- The Role
As Digital Marketing Lead, you will support the CMO in the day‑to‑day planning, coordination, execution and optimisation of Za’ta’s digital marketing activity. This is a practical, fast‑moving role for someone who enjoys making things happen: launching campaigns, improving conversion journeys, coordinating partners, tracking performance, solving operational issues and helping the business learn quickly from each store opening. You will report to the CMO and work closely with the founders, operations teams, store teams, external agencies, designers, developers and delivery partners.
2- Your Mission
Your mission will be to run Za’ta’s digital marketing execution engine. You will help drive customer acquisition, store opening campaigns, online ordering, delivery performance, app adoption, social media activation and digital performance tracking. You will translate the CMO’s brand, creative and campaign direction into well‑executed digital activity across paid media, website, e‑commerce, apps and social channels.
3- Key Responsibilities
- Paid media and acquisition campaigns: You will manage the operational execution of Za’ta’s digital acquisition campaigns across key platforms, including Google Ads, Meta Ads, TikTok Ads, Deliveroo and Uber Eats advertising platforms, and local digital campaigns around new store openings. Your responsibilities will include:
- Setting up campaigns, audiences, budgets and tracking parameters
- Coordinating creative asset requirements with the CMO and designers
- Launching, monitoring and optimising campaigns
- Producing clear performance updates and recommendations
- Identifying what works by location, channel, audience, offer and campaign objective
- Helping Za’ta build a repeatable digital playbook for future store openings
- Social media operations: You will support the operational execution of Za’ta’s social media presence. Your responsibilities will include:
- Turning campaign ideas into practical social media activation plans
- Coordinating the content calendar with the CMO
- Publishing or coordinating publication across social channels
- Managing basic community interactions and escalating sensitive topics when needed
- Tracking content performance and extracting actionable learnings
- Supporting influencer or creator activations where relevant
- Website and conversion journey: You will manage the operational roadmap of Za’ta’s website and key digital conversion journeys. Your responsibilities will include:
- Coordinating website updates with developers or external partners
- Ensuring key pages are always up to date, including openings, menus, locations and offers
- Improving the user journey from discovery to order, app download or store visit
- Supporting SEO basics and local search visibility
- Ensuring campaign landing pages are live, accurate and properly tracked
- Identifying friction points and proposing practical improvements
- Tracking, reporting and performance management: You will help build and maintain a simple, reliable performance management system. Your responsibilities will include:
- Ensuring Google Tag Manager and Google Analytics are properly implemented
- Coordinating tracking across paid media platforms
- Validating campaign tracking before launch
- Building weekly dashboards and performance updates
- Monitoring traffic, conversions, cost, engagement, ordering performance and store‑opening campaign results
- Turning data into clear recommendations for the CMO and founders
- E-commerce, ordering and apps: You will support the growth of Za’ta’s digital ordering and customer engagement ecosystem. Your responsibilities will include:
- Monitoring performance across ordering platforms and owned digital channels
- Coordinating updates on menus, offers, images and store information
- Supporting app‑related campaigns, CRM pushes and loyalty initiatives where relevant
- Working with delivery partners and internal teams to improve digital sales performance
- Identifying friction points in the ordering journey and proposing practical fixes
4- What We Are Looking For
We are looking for a hands‑on digital marketer with strong execution skills, commercial sense and the ability to operate in a fast‑growing business. You should be comfortable moving between strategy and execution, but this is primarily an execution‑focused role. You will need to be organised, proactive and able to make progress without waiting for perfect conditions.
Required experience and skills:
- 3‑6 years of experience in digital marketing, growth marketing, performance marketing or marketing operations
- Strong operational experience managing paid media campaigns
- Good understanding of website management, tracking and analytics
- Experience with Google Ads, Meta Ads and Google Analytics
- Familiarity with Google Tag Manager and campaign tracking principles
- Experience working with creative teams, agencies, developers or freelancers
- Ability to manage multiple projects at the same time
- Strong written and spoken English
- Comfortable working in a startup or scale‑up environment
Nice to have:
- Experience in food, hospitality, QSR, retail, delivery, e‑commerce or multi‑location businesses
- Experience with TikTok Ads, Deliveroo Ads or Uber Eats advertising tools
- Experience supporting store openings, local marketing or geo‑targeted campaigns
- Basic SEO and local search knowledge
- Experience with CRM, loyalty or app adoption campaigns
The right person will be:
- Hands‑on: willing to execute, not only recommend
- Structured: able to create clear plans, dashboards and routines
- Agile: comfortable with changing priorities and fast decision‑making
- Resourceful: able to find solutions without waiting for ideal conditions
- Commercially minded: focused on traffic, orders, conversion, customer growth and store performance
- Collaborative: able to work with founders, operations, store teams and external partners
This is a strong opportunity for someone who wants to play a key role in the growth of an ambitious food brand. You will join Za’ta at a pivotal moment: the brand is moving towards a fast growing London footprint, with digital marketing playing a central role in customer acquisition, launch performance and scalable growth. You will have direct exposure to the CMO and founders, real ownership of digital execution, and the opportunity to build systems, routines and playbooks that will support the next stage of Za’ta’s growth.
6- Practical Details
- Location: London
- Contract: Full‑time or part‑time (depending on the candidate's profile)
- Working model: To be confirmed
- Start date: To be confirmed
- Salary: To be confirmed
- Reporting to: CMO
7- How to Apply
Please apply with your CV and a short note explaining why this role interests you and what kind of digital marketing execution you have owned in previous roles. We are especially interested in candidates who can show clear examples of campaigns launched, channels managed, performance improvements delivered or digital operations structured.
Digital Marketing Lead in London employer: Za'ta
Za’ta is an exceptional employer that fosters a collaborative and dynamic work environment in the heart of London. As a fast-growing Lebanese Grab & Go concept, we offer our team members the chance to make a tangible impact while driving innovative digital marketing strategies. With opportunities for personal and professional growth, employees can thrive in a culture that values creativity, agility, and teamwork as we expand our footprint across the city.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Za'ta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Za'ta are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Za'ta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Za'ta. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Za'ta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Za'ta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Za'ta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Za'ta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Za'ta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Za'ta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
