Business Development Director

Business Development Director

Wolverhampton Full-Time 54000 - 84000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive new business by generating leads and crafting innovative marketing campaigns.
  • Company: Join Zappit, a dynamic tech disruptor revolutionising promotional marketing for top FMCG brands.
  • Benefits: Enjoy flexible working options and the chance to work with renowned brands.
  • Why this job: Be part of an exciting growth phase and make a real impact in the industry.
  • Qualifications: Experience in sales and a passion for marketing are essential.
  • Other info: Work closely with major clients like Unilever and Budweiser, shaping the future of retail.

The predicted salary is between 54000 - 84000 £ per year.

Zappit is a fast growing tech disruptor in the promotional marketing space, enabling well known house-hold FMCG brands to distribute mobile coupons via any digital channel which can then be redeemed at major supermarkets. Our solution drives footfall to stores, generates incremental sales, and captures 1st party data. We have an enviable client list including Unilever, P&G, Budweiser, Colgate, and Costa Coffee to name just a few. We are embarking on an exciting growth phase and looking to recruit an experienced salesperson to help bolster our outbound sales efforts and generate new business opportunities.

Responsibilities:

  • Proactively generate new leads and build a fluid pipeline of FMCG clients and shopper marketing agencies.
  • Develop an individual sales strategy that can help further penetrate the UK market.
  • Develop and propose creative promotional marketing campaigns to attract potential clients and win new shopper marketing campaigns.
  • Maintain accurate records within our CRM and forecasting platforms.
  • Work closely with Client Services to ensure campaign delivery and customer success.
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Contact Detail:

ZAPPIT | Powering Up Promotions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Development Director

✨Tip Number 1

Familiarise yourself with the FMCG sector and the specific brands Zappit works with. Understanding their marketing strategies and challenges will help you tailor your approach and demonstrate your value during discussions.

✨Tip Number 2

Network within the promotional marketing space. Attend industry events, webinars, or local meetups to connect with potential clients and other professionals. Building relationships can lead to valuable referrals and insights.

✨Tip Number 3

Stay updated on the latest trends in digital marketing and mobile couponing. Being knowledgeable about emerging technologies and consumer behaviour will position you as a thought leader and make you more appealing to Zappit.

✨Tip Number 4

Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've generated leads and closed deals, particularly in the FMCG sector, to showcase your expertise and fit for the role.

We think you need these skills to ace Business Development Director

Sales Strategy Development
Lead Generation
Client Relationship Management
FMCG Market Knowledge
Promotional Marketing Expertise
CRM Proficiency
Data Analysis and Reporting
Communication Skills
Negotiation Skills
Creative Problem-Solving
Project Management
Networking Skills
Adaptability to Market Trends
Team Collaboration

Some tips for your application 🫡

Understand the Company: Familiarise yourself with Zappit's mission and services. Highlight your understanding of their role in the promotional marketing space and how they work with FMCG brands in your application.

Tailor Your CV: Make sure your CV reflects relevant experience in sales, particularly in the FMCG sector. Emphasise any previous roles where you've successfully generated leads or developed sales strategies.

Craft a Compelling Cover Letter: In your cover letter, discuss your approach to building client relationships and generating new business opportunities. Mention specific examples of successful campaigns or strategies you've implemented in the past.

Showcase Your Data Skills: Since Zappit captures 1st party data, mention any experience you have with data analysis or CRM systems. Demonstrating your ability to maintain accurate records and use data to drive sales will be beneficial.

How to prepare for a job interview at ZAPPIT | Powering Up Promotions

✨Know Your FMCG Landscape

Familiarise yourself with the current trends and challenges in the FMCG sector. Understanding the market dynamics will help you demonstrate your expertise and show how you can contribute to Zappit's growth.

✨Showcase Your Sales Strategy

Be prepared to discuss your individual sales strategy in detail. Highlight past successes and how you plan to generate new leads and penetrate the UK market effectively.

✨Creative Campaign Ideas

Think of innovative promotional marketing campaigns that could attract potential clients. Presenting fresh ideas during the interview will showcase your creativity and understanding of the industry.

✨Emphasise Collaboration

Since the role involves working closely with Client Services, emphasise your ability to collaborate effectively. Share examples of how you've worked with teams to ensure successful campaign delivery and customer satisfaction.

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