At a Glance
- Tasks: Lead innovative growth marketing strategies and own our account-based marketing programme.
- Company: Join Zappi, a top martech company known for its fun culture and impactful work.
- Benefits: Enjoy generous PTO, flexible working, private healthcare, and personal development opportunities.
- Other info: Be part of a diverse team committed to sustainability and community impact.
- Why this job: Make a real impact by driving growth for world-class brands with your marketing expertise.
- Qualifications: 5+ years in B2B growth marketing, strong HubSpot skills, and a data-driven mindset.
The predicted salary is between 80000 - 85000 £ per year.
Application Deadline: 17 September 2026
Department: Marketing
Employment Type: Full Time
Location: London, UK
Reporting To: Rodrigo Souto
Compensation: £80,000 - £85,000 base + bonus
Description
Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. Through working with some of the biggest brands in the world, we've built technology that lets our customers see their product innovations and advertising ideas through their consumers' eyes so they can quickly iterate, optimize, validate and learn - increasing their chances of in-market success.
At Zappi, you'll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our marketing, and in the way we work every day.
We're entering a chapter where the biggest unlock isn't more top-of-funnel volume, it's converting more of the demand and named accounts we already have. We're looking for a Growth Marketer to own the account-based side of our growth motion end-to-end, and to lead the charge on converting more of the demand we generate into pipeline and revenue. You’ll bring our biggest strategic priorities down to the 1:1 account level, run our ABM program to target net new and existing growth, and partner with GTM teams to convert more MQLs into SQLs and drive existing account expansion pipeline. If you love running account-level campaigns with real depth and also nerding out on funnel optimization and conversion experiments, this is the role for you.
What you'll be doing:
- ABM and Named-Account Growth
- Own our ABM program end-to-end for named accounts, including the Pulse Campaign / ABM Activation framework, coordinating contributions from demand gen, customer marketing, brand, and events
- Manage our account-based paid budget and bring innovation to how we reach buyers via Paid channels
- Partner with the BDR team on 1:1 deployment of engagement and conversion plays for named accounts
- Apply intent signals at the account level, turning our internal framework into named-account triggers, plays, and HubSpot routing
- Drive small-format engagement at industry events (Cannes Lions, Adweek, Quirks-adjacent) with account-driven dinners, salons, and exec touches partnering with events team
- Partner with Account Managers on named-account expansion campaigns and 1:1 adoption plays
- Convert More and Lead Management
- Own MQL-to-SQL conversion improvement across our inbound demand engine in partnership with our lead management and RevOps teams
- Lead CRO efforts web conversion flows
- Design and run experimentation across nurture flows, forms, and conversion paths in HubSpot
- Campaign Orchestration
- Layer named-account activation on top of every priority campaign
- Cross-functional
- Partner deeply with Sales, Customer Success, and Account Management on named-account plays and expansion motions
- Report performance across ABM, Convert More, and campaign work to marketing and GTM leadership on a regular cadence
Skills, Knowledge & Expertise
- 5+ years experience in B2B growth marketing, ABM, or demand generation, ideally in SaaS
- Proven ABM track record, especially with enterprise or strategic accounts
- Strong HubSpot skills: workflows, sequences, segmentation, and lead management or demonstrate ability to quickly learn new systems
- Experience with lead-to-revenue funnel optimization, MQL-to-SQL improvement, and CRO principles
- Comfort operating cross-functionally, working closely with Sales, CS, and AMs on account-level plays
- Data-driven approach to campaign performance and account-level measurement
- Strong project management skills, comfortable owning end-to-end campaign execution
- Excellent written and verbal communication; ability to influence stakeholders across GTM teams
- Analytical mindset with the ability to translate account-level data into actionable plays
Benefits
- Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Free lunch in the office Tuesday-Thursday
- Tax efficient pension contributions via salary sacrifice scheme
- Salary sacrifice cycle to work scheme
- Salary sacrifice nursery scheme
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
Why join us?
We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in our research. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!
Zappi Company Culture Highlights
- Winner of Comparably's Award for Best Company for Women 2022
- Winner of Comparably's Award for Best Company Work-Life Balance 2022
- Winner of Comparably's Award for Best Company Compensation 2022
- Winner of Comparably's Award for Best CEO for Women 2022
- Winner of Comparably's Award for Best Company for Diversity 2022
- Winner of Comparably's Award for Best Company Culture 2022
- Winner of Comparably's Award for Best CEO 2022
- Winner of Comparably's Award for Best Happiness 2022
- Winner of Comparably's Award for Best Leadership Teams 2023
- Winner of Comparably's Award for Best CEOs for Diversity 2023
- Winner of Comparably's Award for Best Engineering Teams 2023
- Winner of Comparably's Award for Best Company Outlook 2023
- Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
- Recognised by Fast Company’s Best Workplaces for Innovators 2023
- Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Senior Manager, Growth Marketing employer: ZappiStore
Zappi is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong focus on employee growth, we offer ample opportunities for professional development and innovation in the fast-paced SaaS environment. Our commitment to account-based marketing excellence ensures that you will be part of a team that values your contributions and drives meaningful results.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Growth Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ZappiStore and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ZappiStore are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ZappiStore on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ZappiStore. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Growth Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ZappiStore. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ZappiStore:Show us that you’ve done your homework! In your application, briefly mention what you admire about ZappiStore’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ZappiStore
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ZappiStore will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ZappiStore, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
