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For Companies At a Glance
- Tasks: Create and execute marketing campaigns using insights from research and customer data.
- Company: Join Zappi, a vibrant martech company known for its fun culture and strong client relationships.
- Benefits: Enjoy generous holidays, mental health days, flexible working, and personal development opportunities.
- Why this job: Make an impact in a dynamic team while working with top B2C brands.
- Qualifications: 3+ years in marketing with a focus on research-driven campaigns and content creation.
- Other info: Be part of a diverse team committed to inclusion and sustainability.
The predicted salary is between 30000 - 35000 ÂŁ per year.
Application Deadline: 22 January 2026
Department: Marketing
Location: London, UK
Compensation: ÂŁ35,000 - ÂŁ40,000 / year
About the role
At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our world‑class customers, some of the best‑known B2C brands on the planet, to evolve their marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers.
What you'll be doing
- Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends.
- Conduct extensive research studies using the Zappi platform to support product marketing strategies and sales initiatives.
- Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
- Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
- Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns.
- Create clear and concise reports on research findings to inform marketing strategies and campaigns.
- Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
- Conduct meta‑analysis across customer data to uncover broader market trends and insights.
- Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
- Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.
Skills, Knowledge & Expertise
- Minimum of 3 years of experience in marketing, preferably with a focus on research‑driven campaigns and content creation.
- Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy.
- Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
- Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment.
- Experience in applying insights to support demand generation, customer retention, and product marketing strategies.
- Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
- Ability to work collaboratively with cross‑functional teams, including product marketing, demand generation, sales, content & social media.
- Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
- A self‑starter with a detail‑oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.
- Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research.
Benefits
- Three company‑paid mental health days (these are pre‑scheduled, so the entire company can take the same days off regularly to reset).
- Generous holidays allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
- Private medical healthcare cover.
- Group risk, life & disability contributions.
- Flexible working arrangements, including remote (unless otherwise specified).
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others.
- Support setting up your home office, if appropriate (chair + desk, etc).
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors.
- Enhanced parental leave policies.
- Pension contributions via salary sacrifice scheme.
- Tailored personal development through training allowances, coaching, mentorship and career frameworks.
Why join us?
We’ve been recognised as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research.
We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree‑planting initiatives. We achieved our goal of becoming Net Zero in 2021!
Zappi Company Culture Highlights
- Winner of Comparably's Award for Best Company for Women 2022
- Winner of Comparably's Award for Best Company Work-Life Balance 2022
- Winner of Comparably's Award for Best Company Compensation 2022
- Winner of Comparably's Award for Best CEO for Women 2022
- Winner of Comparably's Award for Best Company for Diversity 2022
- Winner of Comparably's Award for Best Company Culture 2022
- Winner of Comparably's Award for Best CEO 2022
- Winner of Comparably's Award for Best Happiness 2022
- Winner of Comparably's Award for Best Leadership Teams 2023
- Winner of Comparably's Award for Best CEOs for Diversity 2023
- Winner of Comparably's Award for Best Engineering Teams 2023
- Winner of Comparably's Award for Best Company Outlook 2023
- Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
- Recognised by Fast Company’s Best Workplaces for Innovators 2023
- Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Equal Opportunity
Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.
Job Details
- Seniority level: Entry level
- Employment type: Full‑time
- Job function: Marketing, Public Relations, Writing/Editing
- Industries: Software Development
Content & Insights Marketing Specialist employer: Zappi
Contact Detail:
Zappi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Insights Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and practising common questions. We want you to feel confident and ready to shine when it’s your turn to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Content & Insights Marketing Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content & Insights Marketing Specialist role. Highlight your experience in research-driven campaigns and how it aligns with Zappi's mission. We want to see how you can bring your unique flair to our quirky and fun energy!
Show Off Your Analytical Skills: Since this role involves a lot of data interpretation, don’t shy away from showcasing your analytical prowess. Include examples of how you've turned complex data into actionable insights in your previous roles. We love seeing how you can make numbers tell a story!
Be Authentic: Zappi values authenticity, so let your personality shine through in your application. Share your passion for marketing and insights, and don’t hesitate to include any quirky anecdotes that reflect your character. We’re all about building incredible relationships, so show us who you are!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Zappi
✨Know Your Stuff
Before the interview, dive deep into Zappi's platform and understand its features. Familiarise yourself with recent case studies or success stories that highlight how Zappi has helped brands evolve their marketing strategies. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions in your previous roles. Be ready to explain your thought process when interpreting complex data and how it led to actionable insights. This is crucial for a role focused on research-driven campaigns.
✨Be a Team Player
Zappi values collaboration, so be prepared to share experiences where you've worked with cross-functional teams. Highlight how you’ve contributed to projects involving product marketing, sales, or content creation. This will demonstrate your ability to work well within their passionate team of marketers.
✨Engage with Their Culture
Familiarise yourself with Zappi's company culture and values. During the interview, reference their commitment to diversity, sustainability, and employee wellbeing. Showing that you align with their mission and values will make you a more appealing candidate.
