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Senior Marketing Executive, CRM
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Zapp
Senior Marketing Executive, CRM

Senior Marketing Executive, CRM

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Zapp

At a Glance

  • Tasks: Manage CRM activities and collaborate on campaigns to enhance customer engagement.
  • Company: Zapp is a leading premium convenience retail platform, revolutionising the market with tech-driven solutions.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across teams.
  • Why this job: Join a fast-paced team focused on innovation and customer satisfaction in a thriving industry.
  • Qualifications: 5+ years in B2C CRM marketing; experience with Braze and strong analytical skills required.
  • Other info: This is a temporary role based in Vauxhall, London.

The predicted salary is between 36000 - 60000 £ per year.

Zapp City Of London, England, United Kingdom

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Zapp City Of London, England, United Kingdom

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Senior Marketing Executive, CRM

Vauxhall, London

Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention.

Senior Marketing Executive, CRM

Vauxhall, London

Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention.

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

Here’s What You’d Be Doing

  • Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).
  • Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
  • Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
  • work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
  • Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.

What We’re Looking For

  • 5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
  • Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
  • Proficient in HTML for basic edits.
  • Customer-first mindset with excellent problem-solving skills
  • A proactive thinker with a strong sense of ownership and the ability to think critically and independently.
  • Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus)

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Temporary

Job function

  • Job function

    Marketing and Sales

  • Industries

    Retail

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Senior Marketing Executive, CRM employer: Zapp

Zapp is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets convenience retail. With a strong focus on employee growth and collaboration, Zapp provides opportunities for professional development while fostering a customer-first culture that values creativity and analytical thinking. Join us to be part of a forward-thinking team that is reshaping the retail landscape with cutting-edge technology and fulfilling solutions.
Zapp

Contact Detail:

Zapp Recruiting Team

View Zapp Profile

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Executive, CRM

✨Tip Number 1

Familiarise yourself with Zapp's brand and their unique selling points. Understanding their customer-centric approach will help you tailor your conversations during interviews, showcasing how your experience aligns with their vision.

✨Tip Number 2

Highlight your hands-on experience with CRM tools like Braze. Be prepared to discuss specific campaigns you've executed and the results achieved, as this will demonstrate your capability to manage CRM activities effectively.

✨Tip Number 3

Showcase your analytical skills by preparing examples of how you've evaluated campaign effectiveness in the past. Discussing your approach to refining segmentation and creative strategies will illustrate your data-driven mindset.

✨Tip Number 4

Network with current or former employees of Zapp on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your interview process.

We think you need these skills to ace Senior Marketing Executive, CRM

B2C CRM Marketing
Campaign Management
Data Analysis
Email Marketing
Push Notifications
In-App Messaging
Braze Proficiency
HTML Editing
Customer Segmentation
Performance Metrics Evaluation
Creative Campaign Design
Problem-Solving Skills
Cross-Functional Collaboration
Test-and-Learn Approach
SQL Knowledge
Google Sheets Proficiency

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2C CRM marketing, especially any hands-on work with tools like Braze. Use specific examples to demonstrate your success in executing campaigns across various channels.

Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric marketing and how your creative and analytical mindset aligns with Zapp's vision. Mention specific CRM initiatives you've managed and the impact they had on customer engagement.

Showcase Your Skills: Emphasise your proficiency in HTML and any experience with data analysis tools like GSheets and Looker. Highlight your problem-solving skills and proactive approach, as these are key traits Zapp is looking for.

Research Zapp: Familiarise yourself with Zapp's mission and values. Understanding their approach to convenience retail will help you tailor your application and show that you're genuinely interested in being part of their team.

How to prepare for a job interview at Zapp

✨Showcase Your CRM Expertise

Make sure to highlight your experience with B2C CRM marketing, especially your hands-on work with tools like Braze. Be prepared to discuss specific campaigns you've executed and the results they achieved.

✨Demonstrate Analytical Skills

Since the role requires evaluating campaign effectiveness, come ready to talk about how you've used data analysis in previous roles. Mention any tools you’ve used, like GSheets or Looker, and be prepared to share insights from your analyses.

✨Emphasise Collaboration

Zapp values teamwork, so be sure to discuss your experience working with cross-functional teams. Share examples of how you’ve collaborated with category management, commercial, or supply chain teams to execute successful campaigns.

✨Prepare for Creative Problem-Solving

With a customer-first mindset being crucial, think of examples where you've creatively solved problems in your previous roles. Be ready to explain how you approached challenges and what innovative solutions you implemented.

Senior Marketing Executive, CRM
Zapp
Location: City of London
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