At a Glance
- Tasks: Lead brand marketing strategies and create engaging content for campaigns and social media.
- Company: Join Zapp, London's top premium convenience retail platform, founded in 2020.
- Benefits: Enjoy a competitive salary and the chance to shape a leading brand.
- Other info: Collaborate with top brands and work closely with our visionary Founder.
- Why this job: Make a real impact on brand awareness and customer engagement in a fast-paced environment.
- Qualifications: 8+ years in B2C brand marketing with strong leadership and creative skills.
The predicted salary is between 43200 - 72000 £ per year.
Zapp is London's leading premium convenience retail platform, founded in 2020. Our vision is to disrupt the multi‑trillion dollar convenience retail market by developing best‑in‑class customer‑centric technology and fulfilment solutions. We partner with some of the world’s leading brands to deliver an exclusive range of hand‑picked products 24/7, delivered in minutes.
We have an exciting opportunity for a Senior Brand Marketing Manager to join our team. This role will develop and execute brand strategies that accelerate awareness, engagement and growth at Zapp, and will work closely with our Founder.
Responsibilities
- Drive the creation of high‑quality brand content, working with in‑house teams to produce compelling storytelling assets for campaigns, social media and marketing materials.
- Oversee brand perception tracking, focus groups and consumer research to gather insights that inform brand strategy and enhance the customer experience.
- Manage Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.
- Oversee multi‑channel brand campaigns across ATL, BTL, digital and social, ensuring a seamless and impactful brand experience for customers.
- Coordinate Zapp company and VIP engagement events, ensuring they align with brand strategy.
- Break down the brand marketing strategy to create clear objectives, leading planning and execution of campaigns.
- Work closely with the CRM, Growth and Commercial teams to ensure brand marketing efforts align.
- Identify and launch new brand‑building initiatives, including influencer partnerships, sponsorships and experiential activations to enhance customer connection and loyalty.
What We’re Looking For
- 8+ years’ experience in B2C brand marketing.
- Customer‑focused approach with an understanding of audience segmentation, consumer behaviour and insight‑driven marketing strategies.
- Ability to shape and evolve a brand’s positioning, messaging and visual identity to enhance customer engagement and market presence.
- Ownership and leadership mindset, demonstrating proactivity, strategic thinking and the ability to work autonomously while collaborating effectively with cross‑functional teams and external agencies.
- Proven experience in developing and executing multi‑channel brand campaigns across ATL, BTL, digital and social media.
- Strong leadership skills in directing, developing and supporting a team.
- Strong creative and analytical mindset, balancing data‑driven decision‑making with innovative campaign execution to optimise brand awareness, engagement and ROI.
Benefits
Competitive salary
Senior Manager, Brand Marketing employer: Zapp
Zapp is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets convenience retail. With a strong focus on employee growth and development, we provide opportunities for our team members to lead impactful brand strategies while collaborating closely with industry leaders. Our vibrant culture encourages creativity and teamwork, making Zapp not just a workplace, but a community dedicated to redefining customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements in brand marketing. This is your chance to showcase your creativity and strategic thinking, so make it pop!
✨Tip Number 3
Prepare for interviews by researching Zapp and understanding their brand values and market position. Tailor your responses to show how your experience aligns with their goals, especially in customer-centric strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Zapp team.
We think you need these skills to ace Senior Manager, Brand Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Manager, Brand Marketing role. Highlight your experience in B2C brand marketing and any relevant campaigns you've led. We want to see how your skills align with our vision at Zapp!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how you can contribute to Zapp's growth. Be sure to mention specific strategies or campaigns that excite you.
Showcase Your Leadership Skills:Since this role involves managing a team, make sure to highlight your leadership experience. Share examples of how you've developed and supported your team in previous roles. We love seeing proactive leaders!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Zapp family!
How to prepare for a job interview at Zapp
✨Know Your Brand Inside Out
Before the interview, dive deep into Zapp's brand values, mission, and recent campaigns. Understanding their customer-centric approach will help you align your experience with their goals and demonstrate your passion for the brand.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing teams and executing successful brand strategies. Be ready to discuss how you've developed team members and driven impactful campaigns in previous roles.
✨Be Data-Driven Yet Creative
Zapp values a balance between creativity and analytics. Bring examples of how you've used consumer insights and data to inform your marketing strategies while also showcasing your innovative ideas that led to successful brand engagement.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in brand marketing and how you overcame them, particularly in multi-channel campaigns or consumer research.
