Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join us as a CRM Executive to create and optimise exciting marketing campaigns.
- Company: Zapp is London's top premium convenience retail platform, revolutionising the market since 2020.
- Benefits: Enjoy flexible working options and be part of a dynamic, innovative team.
- Why this job: Make a real impact by enhancing customer experiences with cutting-edge technology and creative strategies.
- Qualifications: 3+ years in B2C CRM marketing; experience with Braze and basic HTML required.
- Other info: Collaborate with top brands and cross-functional teams to drive customer engagement.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a CRM executive who is passionate about building, delivering, and optimising CRM initiatives. Working closely with cross-functional teams, this opportunity is key to translating the overall strategy into impactful CRM activities.
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Here’s What You’d Be Doing:
- Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.
- Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).
- Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
- Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
- Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
- Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.
What We’re Looking For:
- 3+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
- Proficient in HTML for basic edits.
- Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus).
- Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
- A customer-first mindset with excellent problem-solving skills.
- A proactive thinker with a strong sense of ownership and the ability to think critically and independently.
Marketing Executive, CRM employer: Zapp
Contact Detail:
Zapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive, CRM
✨Tip Number 1
Familiarise yourself with Zapp's brand and its unique selling points. Understanding their customer-centric approach will help you tailor your conversations during interviews, showcasing how your skills align with their vision.
✨Tip Number 2
Brush up on your knowledge of CRM tools, especially Braze. If you can demonstrate your hands-on experience and share specific examples of successful campaigns you've executed, it will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to explain how you've used data to drive campaign decisions in the past, as this role heavily relies on evaluating performance metrics to optimise strategies.
✨Tip Number 4
Network with professionals in the CRM marketing field, particularly those who have experience in B2C environments. Engaging with industry peers can provide insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Marketing Executive, CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C CRM marketing, especially any hands-on work with tools like Braze. Emphasise your ability to execute campaigns across various channels and your proficiency in HTML.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM initiatives and how your skills align with Zapp's vision. Mention specific examples of successful campaigns you've managed and how you used data to drive decisions.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've evaluated campaign effectiveness in previous roles. Highlight your experience with tools like GSheets and Looker, and any SQL knowledge you possess.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, include examples of past collaborations. Discuss how you’ve worked with different departments to ensure seamless execution of marketing strategies.
How to prepare for a job interview at Zapp
✨Know Your CRM Tools
Make sure you’re familiar with Braze and any other CRM tools mentioned in the job description. Be ready to discuss your hands-on experience and how you've used these tools to execute successful campaigns.
✨Showcase Your Analytical Skills
Prepare examples of how you've evaluated campaign effectiveness in the past. Discuss specific metrics you’ve analysed and how those insights led to improved strategies or outcomes.
✨Demonstrate Creativity
Think of innovative campaign ideas that could fit Zapp’s brand. Be prepared to share your thought process on designing engaging campaigns and how you balance creativity with data-driven decisions.
✨Emphasise Collaboration
Since the role involves working closely with various teams, highlight your experience in cross-functional collaboration. Share examples of how you’ve successfully worked with different departments to achieve common goals.
