b Overview /b p In this role you own the end-to-end CRM for Zapp+, driving activation, retention and resubscription. You collaborate with Brand, Design, Product and Data to design, deploy and measure campaigns across Braze, shaping how members hear from us. You operate in an iterate-and-ship culture, running tests and translating results into impact. Your work directly supports growing the Zapp+ subscription and delivering personalized, timely experiences. /p b Pay / Benefits /b ul li Competitive salary equity package /li li 25 days of holiday per year (plus bank holidays) /li li Private Health Insurance /li li Zapp Credit for testing the Zapp service /li li Breakfast on Mondays /li li Lunch provided 4 days a week at HQ , Cycle to work scheme /li /ul b Responsibilities /b ul li Design, build, launch and measure CRM campaigns for the Zapp+ member base from brief to retro /li li Own channel strategy, timing, sequencing and messaging to ensure relevance for subscribers /li li Plan and run continuous A/B testing across audiences, timing, creative and offers /li li Own measurement framework for CRM activity, track engagement, conversions and retention /li li Provide clear performance narratives through weekly read-outs to the Senior Manager and team /li li Collaborate cross-functionally with Data on segmentation, Design on creative, and Product on in-app journeys /li /ul b Key requirements /b ul li 4+ years of experience in CRM, lifecycle or retention roles in consumer subscription or premium D2C /li li Braze fluency or equivalent ESP experience with audience, journeys, triggered communications and templated content /li li End-to-end campaign ownership from brief through measurement /li li Analytical fluency with ability to translate numbers into actionable insights /li li Commercial mindset with awareness of campaign economics /li li Testing instinct with clean experimental design and decisive decision-making /li li Bias to action and ability to ship campaigns rapidly /li /ul ul li Cross-functional collaboration /li li Analytical thinking /li li Bias to action /li li Braze fluency or comparable ESP /li li Audience segmentation /li li Canvas journeys /li /ul
Manager, CRM (Zapp+) employer: Zapp
Zapp is an exceptional employer, offering a dynamic work environment in the heart of Nine Elms, London, where innovation and growth are at the forefront. With a strong focus on employee development, competitive benefits including private health insurance and generous leave policies, Zapp fosters a culture of collaboration and high performance, making it an ideal place for those looking to make a significant impact in the convenience retail sector.
