At a Glance
- Tasks: Lead Zapp's retail media strategy and build partnerships with top brands.
- Company: Join Zapp, London's leading premium convenience retail platform, disrupting the market.
- Benefits: Competitive salary, equity package, 25 days holiday, and private health insurance.
- Other info: Fast-paced environment with significant ownership and growth opportunities.
- Why this job: Direct access to the Founder and a chance to shape a core business function.
- Qualifications: 6+ years in retail media or brand partnerships with proven revenue success.
The predicted salary is between 80000 - 100000 € per year.
Location: Nine Elms, London, Full-time
About Zapp
Zapp is London's leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi‑trillion dollar convenience retail market by developing best‑in‑class customer‑centric technology and fulfilment solutions. Zapp partners with some of the world's leading brands to deliver an exclusive range of hand‑picked products 24/7, delivered in minutes.
About the Role
Zapp Media Services is our retail media proposition: the platform through which brand partners invest in reaching Zapp customers at the moment of purchase. It is one of the most commercially important and strategically exciting parts of our business, and we are looking for the person to build and lead it. As Director, Founder's Office (Retail Media), you will have direct access to the Founder and a clear mandate to grow ZMS into a scaled, high‑margin revenue line. You will write the strategy, build the product, land the partners and own the revenue number.
Key Responsibilities
- Commercial Development
- Own the ZMS revenue target: build the pipeline, manage the sales process and close brand investment from FMCG and consumer brand partners.
- Design Zapp's retail media product suite: sponsored placements, homepage takeovers, targeted promotions, off-platform formats and data partnerships.
- Build compelling media packs and rate cards that communicate the ZMS opportunity clearly to prospective partners.
- Develop new revenue streams within the retail media model and bring them to market with a clear commercial logic.
- Brand Partner Relationships
- Build and own a portfolio of senior brand partner relationships, acting as the primary ZMS commercial contact at Zapp.
- Work closely with Category Management to align retail media investment with supplier trading terms and category strategy.
- Develop joint business planning frameworks with key partners that embed ZMS spend into their annual media budgets.
- Represent ZMS externally at industry events and within the broader FMCG and retail media community.
- Campaign Performance
- Own the end-to-end delivery of retail media campaigns, coordinating with Marketing, Product and Category Management to execute with precision.
- Build reporting frameworks that give brand partners clear, credible visibility on campaign performance and return on investment.
- Use performance data to continuously improve the ZMS product and strengthen the commercial case for repeat and increased investment.
- Partner with Product and Technology to build the on‑platform capabilities that make ZMS inventory more valuable over time.
- Strategy and Infrastructure
- Define the ZMS strategy and roadmap: where to play, what to build, how to price and how to scale.
- Build the internal operating model for retail media, including processes, tooling and team structure as the business grows.
- Identify where AI can improve targeting, personalisation and campaign measurement within the ZMS product.
- Track the retail media landscape and bring a clear perspective on how Zapp should position ZMS relative to emerging formats and competitors.
What We're Looking For
- 6+ years in retail media, media sales, brand partnerships or a senior commercial role within a retailer, marketplace or media owner.
- A track record of building and closing commercial partnerships with FMCG brands or major advertisers.
- A strong understanding of how brand partners plan and buy media.
- Strong commercial and analytical skills.
- A self‑directed builder who defines the agenda and creates structure.
- A genuine interest in applying AI to improve campaign targeting, measurement and the overall ZMS product proposition.
- Familiarity with Looker or other BI tools is a strong advantage.
- Exposure to quick commerce, grocery or convenience retail is a strong advantage.
Benefits
This is a genuinely differentiated opportunity: direct access to the Founder and Senior Leadership Team of one of London's most ambitious retail platforms, with real ownership of a function that sits at the core of the business. Your work will be visible, consequential and fast‑moving. We also offer:
- Competitive salary & equity package
- 25 days holiday per year (plus all bank holidays)
- Private Health Insurance
- Extended sick pay and maternity/paternity leave pay
- Cycle to work scheme
Director, Founder's Office (Retail Media) in London employer: Zapp
Zapp is an exceptional employer, offering a unique opportunity to work at the forefront of London's premium convenience retail sector. With direct access to the Founder and a clear mandate for growth, employees can expect a dynamic work culture that fosters innovation and personal development. The company provides competitive salaries, equity packages, and generous benefits, ensuring that team members are well-supported as they contribute to a rapidly evolving business.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Founder's Office (Retail Media) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail media space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with someone from Zapp or any other company, make sure to highlight your experience in building commercial partnerships and your understanding of brand media strategies. Tailor your conversation to reflect how your skills align with their needs.
✨Tip Number 3
Prepare for interviews by diving deep into Zapp’s business model and their retail media services. Be ready to discuss how you would approach growing their revenue streams and what innovative ideas you could bring to the table. This shows you’re not just interested in the role, but genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to be part of the Zapp team. Let’s make it happen!
We think you need these skills to ace Director, Founder's Office (Retail Media) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Founder's Office role. Highlight your experience in retail media and brand partnerships, showing us how you can drive ZMS's growth.
Showcase Your Achievements:We want to see your track record! Include specific examples of successful campaigns or partnerships you've built in the past. Numbers speak volumes, so don’t shy away from sharing revenue figures or growth percentages.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our culture. Share your passion for retail media and how you envision contributing to Zapp.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting opportunity at Zapp!
How to prepare for a job interview at Zapp
✨Know Your Numbers
As a candidate for the Director, Founder's Office (Retail Media), you need to come prepared with data. Understand Zapp's current market position and be ready to discuss how you can drive revenue growth. Bring examples of past successes in building commercial partnerships and how they translated into real revenue.
✨Showcase Your Strategic Mindset
This role requires a strong strategic vision. Be prepared to discuss your approach to defining a retail media strategy and how you would build a product suite that resonates with brand partners. Think about how you would leverage AI to enhance targeting and measurement, and be ready to share your ideas.
✨Build Relationships Before You Walk In
Networking is key in this industry. If possible, try to connect with current or former employees of Zapp or those in the retail media space before your interview. This will give you insights into the company culture and help you tailor your responses to align with their values and expectations.
✨Prepare for Ambiguity
The role involves building something from scratch, so expect questions about how you handle uncertainty. Share examples of times you've thrived in ambiguous situations, created structure, and driven results. Show them you're not just comfortable with change; you're excited by it!
