Overview
In this role you own Zapp's marketing function end-to-end, shaping brand, growth and cross-channel execution. You will build and lead the team, ensuring high standards across CRM, paid and organic social, influencer collaborations and partnerships. You’ll align brand strategy with commercial goals, deliver culturally relevant activations in London, and use data to back bold creative decisions. This is a high-visibility, senior role focused on driving a premium lifestyle brand forward in a fast-paced, lean environment.
Pay / Benefits
- Competitive salary & equity
- 25 days holiday + bank holidays
- Private health insurance
- Zapp Credit for testing service
- Lunch 4 days a week at HQ
- Extended sick pay and maternity/paternity leave pay (where applicable)“Lunch provided 4 days of a week at HQ” is adapted to a bullet point; please treat as listed term in ad
Responsibilities
- Own the full marketing function and output across all channels (CRM, paid social, organic social, influencers, partnerships, OOH, experiential)
- Build, lead and develop the marketing team to operate with minimal management
- Manage end-to-end brand campaigns from brief to execution in collaboration with Creative Director
- Develop culturally relevant activations and moments to move the needle for Zapp's audience
- Lead influencer and partnership strategy with the aim of authentic alignment with customers
- Monitor brand perception and customer insights to sharpen positioning and campaigns
- Ensure cross-functional integration of marketing thinking into CRM, commercial and product decisions
Key requirements
- 9+ years in marketing strategy and execution, agency leadership, VC/PE with consumer focus, or senior roles in high-growth, brand-led scale-ups
- Deep brand intuition for a premium lifestyle brand
- Proven ability to lead cross-functional teams and align C-level stakeholders
- Exceptional communication and executive presence with storytelling skills
- Data-driven creative mindset that blends analytical rigor with bold ideas
- High emotional intelligence and discretion for handling sensitive pivots
- leadership
- strategic thinking
- communication
- CRM
- paid social
- organic social
Director, Brand Marketing & Growth in London employer: Zapp
Zapp is an exceptional employer, offering a dynamic work environment in the heart of Nine Elms, London, where innovation and growth are at the forefront. With a strong focus on employee development, competitive benefits including private health insurance and generous leave policies, Zapp fosters a culture of collaboration and high performance, making it an ideal place for those looking to make a significant impact in the convenience retail sector.
