At a Glance
- Tasks: Analyse customer data to uncover insights and drive strategic decisions.
- Company: Join Zapp, London's leading premium convenience retail platform.
- Benefits: Competitive salary, 25 days leave, private health insurance, and more.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Shape the future of retail and make a real impact on customer experiences.
- Qualifications: 3+ years in data analytics with strong SQL skills and business acumen.
The predicted salary is between 50000 - 60000 £ per year.
About Zapp
Zapp is London's leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world's leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Location: Nine Elms, London – Full Time
The Role
At Zapp, we are building the future of convenience. We don't just deliver groceries; we deliver time. As our Customer Insights Analyst, you will be the brain behind the machine, ensuring that every strategic decision we make is backed by rigorous data and a deep understanding of our customers. You aren't just a numbers person; you are a storyteller who can align data from multiple sources to uncover the human story beneath.
You will be the bridge between raw data and CRM execution. You'll spend your days digging into our data to uncover the 'why' behind customer behaviour, building the visualisations that guide our leadership team, and creating the sophisticated metrics that help us distinguish a one-time shopper from a Zapp power-user.
What You'll Do
- Dive deep into our data warehouse; you'll create new customer attributes, dimensions, and metrics, moving beyond basic data to build a 360-degree view of the Zapp customer.
- Visual Storytelling: Build intuitive, high-impact dashboards. You'll make data accessible, turning complex cohort analyses into clear visualisations that the whole business can use to make decisions.
- Strategic Recommendations: You won't just report the news; you'll help write it. You will uncover insights around orders per customer, AOV, and profitability, then pitch actionable recommendations to drive performance.
- CLTV & Profitability Modeling: Develop and refine our understanding of Customer Lifetime Value. You'll identify the 'magic moments' in a user's journey that lead to long-term loyalty and high-margin behaviour.
- Incrementality & Testing: Partner with the CRM Team to design and evaluate robust A/B tests. You'll be the judge of true life ensuring our campaigns are driving genuine incremental growth rather than just subsidising existing behaviour.
Who You Are
- Data-Driven Expert: You have 3+ years of experience in data analytics, specifically within a high-growth B2C or e-commerce environment.
- Strong SQL skills, preferably BigQuery.
- Experience with dbt, including: Model materialisations, Data validation testing, Data quality testing.
- Experience with at least one BI tool, ideally Lightdash.
- Experience with version control.
- Business Minded: You understand that data is a means to an end. You're obsessed with metrics like CLTV, CAC, and Contribution Margin, and you know how to move the needle on them.
- Curious & Persuasive: When you find an insight, you have the communication skills to explain its significance to stakeholders at all levels.
- Agile: You thrive in a world where things move at 100mph. You can pivot an analysis on Tuesday and have the strategic recommendation ready for the Wednesday morning stand-up.
Benefits
- Opportunity to be part of an industry-transforming mission – your work will directly shape how the world experiences fast, premium retail.
- Competitive salary.
- 25 days of annual leave plus bank holidays.
- Private Health Insurance.
- Extended sick pay and maternity/paternity leave pay.
Customer Insights Analyst in London employer: Zapp
Zapp is an exceptional employer, offering a dynamic work environment in the heart of Nine Elms, London, where innovation meets convenience retail. As a Customer Insights Analyst, you will play a pivotal role in shaping our customer-centric strategies while enjoying a competitive salary, generous annual leave, and comprehensive health benefits. Our culture fosters growth and agility, empowering you to make impactful contributions to an industry-transforming mission.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Zapp. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or a presentation that highlights your data storytelling abilities. Make it visual and engaging – remember, you're the bridge between raw data and impactful insights!
✨Tip Number 3
Be ready for the fast-paced environment! Brush up on your SQL and BI tools, and be prepared to discuss how you can pivot analyses quickly. Zapp is all about agility, so show them you can keep up!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Customer Insights Analyst in London
Some tips for your application 🫡
Show Your Data Storytelling Skills:When you write your application, make sure to highlight how you've turned complex data into compelling stories. We want to see how you can make numbers come alive and help us understand customer behaviour better.
Be Specific About Your Experience:Don’t just say you have experience in data analytics; tell us about the specific tools you've used, like SQL or BI tools. We love details that show us you know your stuff and can hit the ground running!
Demonstrate Your Business Mindset:Remember, data is a means to an end! Share examples of how your insights have driven business decisions or improved metrics like CLTV or AOV. Show us you’re not just crunching numbers but making an impact.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re keen on joining our team at Zapp!
How to prepare for a job interview at Zapp
✨Know Your Data Inside Out
Before the interview, dive deep into your own experiences with data analytics. Be ready to discuss specific projects where you used SQL or BI tools like Lightdash. Zapp is looking for someone who can not only crunch numbers but also tell a compelling story with them.
✨Visual Storytelling is Key
Prepare to showcase your ability to create intuitive dashboards. Bring examples of your previous work that highlight how you've turned complex data into clear visualisations. This will demonstrate your understanding of making data accessible for decision-making.
✨Be Ready to Discuss Metrics
Familiarise yourself with key metrics like Customer Lifetime Value (CLTV) and Contribution Margin. Think of specific instances where you've influenced these metrics in your past roles. Zapp wants someone who understands the business impact of data.
✨Show Your Agile Mindset
Zapp operates at a fast pace, so be prepared to discuss how you've adapted to rapid changes in previous roles. Share examples of how you've pivoted analyses quickly and delivered strategic recommendations under tight deadlines. This will show that you can thrive in their dynamic environment.
