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For Companies At a Glance
- Tasks: Lead brand marketing strategies and campaigns to boost awareness and engagement.
- Company: Join Zapp, London's top premium convenience retail platform, disrupting the market since 2020.
- Benefits: Enjoy competitive salary, equity, 25 days holiday, private health insurance, and more!
- Why this job: Work closely with our Founder and shape impactful marketing initiatives in a dynamic environment.
- Qualifications: 8+ years in B2C brand marketing with proven multi-channel campaign experience required.
- Other info: We value diversity and are committed to an inclusive workplace for all.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Head of Brand Marketing • Vauxhall, London
Zapp are hiring a Head of Brand Marketing to develop and execute brand strategies that drive awareness, engagement, and growth at Zapp. This role will enable you to build strong relationships with both internal teams and external agencies to deliver impactful marketing initiatives. You\’ll also have the opportunity to work directly with our Founder!
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
What You’d Be Doing
- Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns.
- Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers.
- Working closely with the CRM, Growth, and Commercial teams to ensure brand marketing efforts align.
- Identifying and launching new brand-building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty.
- Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy.
- Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience.
- Driving the creation of high-quality brand content, working with in-house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials.
- Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.
What We’re Looking For
- 8+ years’ experience in B2C brand marketing
- Proven experience in developing and executing multi-channel brand campaigns across ATL, BTL, digital, and social media.
- Able to shape and evolve a brand’s positioning, messaging, and visual identity to enhance customer engagement and market presence.
- Strong creative and analytical mindset, balancing data-driven decision-making with innovative campaign execution to optimise brand awareness, engagement, and ROI.
- Customer-focused approach, with an understanding of audience segmentation, consumer behaviour, and insights-driven marketing strategies.
- Ownership & leadership mindset, demonstrating proactivity, strategic thinking, and the ability to work autonomously while collaborating effectively with cross-functional teams and external agencies.
- Strong leadership skills in directing, developing and supporting a team.
Benefits
- Competitive salary & equity package
- Enjoy 25 days holiday per year (plus all bank holidays)
- Private Health Insurance
- Extended sick pay and maternity / paternity leave pay
Equal Opportunity and Diversity
At Zapp we embrace diversity. We are committed to creating an inclusive and supportive work environment. We firmly believe that a variety of backgrounds & perspectives make our team stronger and bring our product closer to the customer.
As an Equal Opportunity Employer, we make all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.
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Head of Brand Marketing employer: Zapp
Contact Detail:
Zapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Network with professionals in the brand marketing field, especially those who have experience in B2C campaigns. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into Zapp's culture and expectations.
✨Tip Number 2
Familiarise yourself with Zapp's current brand positioning and marketing strategies. Analyse their recent campaigns and think about how you could enhance their brand presence or introduce innovative ideas that align with their vision.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Be ready to share specific examples of how you've developed team members and driven successful brand initiatives.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform your marketing strategies. Think of examples where your insights led to improved campaign performance or customer engagement.
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Brand Marketing position at Zapp. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 8+ years of B2C brand marketing experience. Highlight specific multi-channel campaigns you've led, focusing on measurable outcomes and your role in shaping brand strategies.
Write a Strong Cover Letter: In your cover letter, express your passion for brand marketing and how your skills can contribute to Zapp's vision. Mention your experience with influencer partnerships and consumer research, as these are key aspects of the role.
Showcase Leadership Skills: Since the role involves managing a team, be sure to include examples of your leadership experience. Discuss how you've developed team members and collaborated with cross-functional teams to achieve brand objectives.
How to prepare for a job interview at Zapp
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Zapp and its brand values. Understand their market position, target audience, and recent campaigns. This knowledge will help you demonstrate your genuine interest in the company and how you can contribute to their brand marketing strategy.
✨Showcase Your Multi-Channel Experience
Prepare examples of your past work that highlight your experience with multi-channel brand campaigns. Be ready to discuss specific strategies you've implemented across ATL, BTL, digital, and social media, and how they drove engagement and growth.
✨Demonstrate Leadership Skills
As a Head of Brand Marketing, you'll need strong leadership skills. Be prepared to share experiences where you've successfully led a team or project. Highlight how you supported team development and fostered collaboration with cross-functional teams.
✨Be Data-Driven Yet Creative
Zapp is looking for someone who balances creativity with analytical thinking. Prepare to discuss how you've used data to inform your marketing decisions while also showcasing innovative campaign ideas that enhanced brand awareness and customer engagement.
