At a Glance
- Tasks: Lead innovative marketing campaigns and shape brand perception across all customer touchpoints.
- Company: Join Zapp, London's top premium convenience retail platform, disrupting the market since 2020.
- Benefits: Enjoy competitive salary, equity, 25 days holiday, private health insurance, and extended leave.
- Other info: Be part of a dynamic culture that values ownership and quick decision-making.
- Why this job: Make a real impact in a fast-paced environment with a small, ambitious team.
- Qualifications: 6+ years in B2C brand marketing with strong creative judgment and commercial acumen.
The predicted salary is between 80000 - 100000 £ per year.
Location: Nine Elms, London - Full-time (5 days a week on-site)
About Zapp
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
What You'll Own
- Marketing campaigns across every customer-facing touchpoint - OOH, Meta, CRM, social, influencer, partnerships, and experiential.
- End-to-end brand campaign, working alongside our Creative Director - from strategy, brief, media planning, media buying, creatives, to signing off the assets.
- Brand perception and consumer insight - tracking how London sees Zapp, running research, and turning findings into sharper positioning and better campaigns.
- Influencer and partnership strategy - identifying the right collaborations with the brands, founders, and creators that our customers actually follow.
- Cross-functional integration - making sure brand thinking is embedded into CRM, paid, commercial, and product decisions.
- A small, ambitious team - managing and developing the brand team with high standards.
Who you are
- You are a Zapp customer. You understand the Sunday morning breakfast order to the post-gym restock.
- You have 6+ years of B2C brand marketing experience, ideally in a consumer brand or scaling startup.
- You have strong creative judgment - you know what good looks like.
- You are commercially wired. Brand investment has to earn its place.
- You move fast, take ownership, and don’t wait to be told what to do next.
- You are culturally plugged into London - the neighbourhoods, the brands, and the moments that matter to our discerning, taste-led customers.
Benefits
- Competitive salary & equity
- Enjoy 25 days holiday per year (plus all bank holidays)
- Private Health Insurance
- Extended sick pay and maternity / paternity leave pay
Director, Marketing employer: Zapp
Zapp is an exceptional employer located in Nine Elms, London, offering a dynamic work environment where innovation and creativity thrive. With a focus on employee growth, Zapp provides competitive salaries, equity options, and generous benefits including 25 days of holiday and private health insurance. As part of a small, ambitious team, you will have the opportunity to make a significant impact in the fast-paced world of premium convenience retail, all while being culturally connected to the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zapp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zapp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zapp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zapp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zapp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zapp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zapp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zapp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zapp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zapp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
