At a Glance
- Tasks: Analyse customer data to uncover insights and drive strategic decisions.
- Company: Join Zapp, London's leading premium convenience retail platform.
- Benefits: Competitive salary, 25 days leave, private health insurance, and more.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Shape the future of fast retail and make a real impact.
- Qualifications: 3+ years in data analytics with strong SQL skills.
The predicted salary is between 50000 - 60000 £ per year.
About Zapp
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Location: Nine Elms, London – Full Time
The Role
At Zapp, we are building the future of convenience. We don’t just deliver groceries; we deliver time. As our Customer Insights Analyst, you will be the brain behind the machine, ensuring that every strategic decision we make is backed by rigorous data and a deep understanding of our customers. You aren’t just a numbers person, you are a storyteller who can align data from multiple sources to uncover the human story beneath. You will be the bridge between raw data and CRM execution. You’ll spend your days digging into our data to uncover the "why" behind customer behaviour, building the visualisations that guide our leadership team, and creating the sophisticated metrics that help us distinguish a one‑time shopper from a Zapp power‑user.
What You’ll Do
- Dive deep into our data warehouse; you’ll create new customer attributes, dimensions, and metrics, moving beyond basic data to build a 360‑degree view of the Zapp customer.
- Visual Storytelling: Build intuitive, high‑impact dashboards. You’ll make data accessible, turning complex cohort analyses into clear visualisations that the whole business can use to make decisions.
- Strategic Recommendations: You won’t just report the news; you’ll help write it. You will uncover insights around orders per customer, AOV, and profitability, then pitch actionable recommendations to drive performance.
- CLTV & Profitability Modeling: Develop and refine our understanding of Customer Lifetime Value. You’ll identify the "magic moments" in a user’s journey that lead to long‑term loyalty and high‑margin behaviour.
- Incrementality & Testing: Partner with the CRM Team to design and evaluate robust A/B tests. You’ll be the judge of true life ensuring our campaigns are driving genuine incremental growth rather than just subsidising existing behaviour.
Who You Are
- Data‑Driven Expert: You have 3+ years of experience in data analytics, specifically within a high‑growth B2C or e‑commerce environment. Strong SQL skills, preferably BigQuery. Experience with dbt, including model materialisations, data validation testing, and data quality testing. Experience with at least one BI tool, ideally Lightdash. Experience with version control.
- Business Minded: You understand that data is a means to an end. You’re obsessed with metrics like CLTV, CAC, and Contribution Margin, and you know how to move the needle on them.
- Curious & Persuasive: When you find an insight, you have the communication skills to explain its significance to stakeholders at all levels.
- Agile: You thrive in a world where things move at 100mph. You can pivot an analysis on Tuesday and have the strategic recommendation ready for the Wednesday morning stand‑up.
Benefits
- Opportunity to be part of an industry‑transforming mission – your work will directly shape how the world experiences fast, premium retail.
- Competitive salary.
- 25 days of annual leave plus bank holidays.
- Private Health Insurance.
- Extended sick pay and maternity/paternity leave pay.
Customer Insights Analyst employer: Zapp
At Zapp, we pride ourselves on being a forward-thinking employer that values innovation and employee growth. Located in the vibrant area of Nine Elms, London, we offer a dynamic work culture where your insights directly influence our mission to revolutionise convenience retail. With competitive salaries, generous leave policies, and a commitment to your professional development, Zapp is the perfect place for those looking to make a meaningful impact in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Zapp. A friendly chat can open doors that a CV just can't. Use LinkedIn to connect and engage with their posts.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data storytelling abilities. Share it during interviews to demonstrate how you can turn complex data into actionable insights.
✨Tip Number 3
Prepare for the interview by diving deep into Zapp's mission and values. Think about how your experience aligns with their goals and be ready to discuss specific examples of how you've driven performance in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Customer Insights Analyst
Some tips for your application 🫡
Show Your Data Storytelling Skills:When you write your application, make sure to highlight how you can turn complex data into compelling stories. We want to see how you can connect the dots and explain the 'why' behind customer behaviours, just like you would in the role.
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to Zapp and the Customer Insights Analyst role. Mention specific skills and experiences that align with our mission to disrupt the convenience retail market.
Be Clear and Concise:We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to understand your experience without wading through fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Zapp!
How to prepare for a job interview at Zapp
✨Know Your Data Inside Out
As a Customer Insights Analyst, you’ll need to demonstrate your expertise in data analytics. Brush up on your SQL skills and be ready to discuss how you've used data to drive decisions in previous roles. Prepare examples of how you've created customer metrics or visualisations that have influenced business strategies.
✨Master the Art of Storytelling
You’re not just crunching numbers; you’re telling a story with them. Think about how you can present complex data in a way that’s engaging and easy to understand. Practice explaining your past projects in a narrative format, highlighting the insights you uncovered and the impact they had on the business.
✨Be Ready for Rapid Changes
Zapp operates at a fast pace, so show that you can adapt quickly. Prepare to discuss times when you’ve had to pivot your analysis or recommendations based on new information. Highlight your agility and how it has benefited your previous teams or projects.
✨Prepare Strategic Recommendations
Think ahead about what insights you could bring to Zapp. Research their current market position and consider potential areas for improvement. Be ready to pitch actionable recommendations during the interview, demonstrating your understanding of key metrics like CLTV and AOV, and how they can drive performance.
