At a Glance
- Tasks: Plan and deliver impactful B2B events while creating engaging digital marketing campaigns.
- Company: Join Zaizi, a leader in secure digital services for the UK government.
- Benefits: Enjoy 25 days holiday, medical insurance, flexible working, and training opportunities.
- Why this job: Make a real difference with creative events that elevate our brand and generate leads.
- Qualifications: 5+ years in B2B marketing, strong digital skills, and experience with Adobe Creative Cloud.
- Other info: Inclusive workplace welcoming diverse applicants; great career growth and learning environment.
The predicted salary is between 30000 - 40000 ÂŁ per year.
We're looking for a handsâon Events & Digital Marketing Manager who can plan, promote, and deliver highâimpact B2B publicâsector events and turn them into integrated, multiâchannel marketing campaigns. At Zaizi, we design and build secure, userâcentred digital services for the UK government. Our events are not just gatherings â they're strategic touchpoints in our marketing and pipeline journey. We need someone who can bring creativity, digital skills, and commercial thinking together to create events that build relationships, generate leads, and elevate our brand.
This is not a logisticsâonly role. It's a digital marketing role with events at its core, blending campaigns, content, design, audience engagement, and dataâdriven marketing.
What You'll Do
- Event Strategy & Research
- Research and evaluate B2B publicâsector conferences, expos, memberships and forums.
- Present recommendations on which events we should attend or sponsor and why.
- Identify opportunities for speaking slots, panel sessions, and highâvalue networking moments.
- Event Campaign Planning (Digital + Content + Design)
- Create and run multiâchannel event campaigns across:
- LinkedIn (organic + paid)
- X (formerly Twitter)
- Meta
- Google Ads
- Email nurturing sequences
- Event landing pages (WordPress)
- Social media assets and teaser content
- Blog posts, articles and white papers
- Video snippets, shortâform content
- Craft messaging for awareness, engagement, registration and postâevent followâup.
- Create simple but professional marketing assets, including:
- Social graphics
- Event invitations
- Email banners
- Web page visuals
- Stand graphics, digital screens and signage
- Postâevent content assets
- Write or coâwrite event landing pages, blogs, recaps, and followâup content.
- Capture insights from events (notes, photos, video clips) and turn them into:
- White papers
- Opinion pieces
- Thought leadership
- Social series
- Nurture content
- Plan and deliver intimate, expertâled roundtables or briefings (up to 20 delegates).
- Work with Sales & Delivery to confirm speakers, internal attendees, and objectives.
- Coordinate event assets, signage, collateral, and branding.
- Capture photos, videos and insights for postâevent marketing.
- Build event pages in WordPress and create all forms/CTAs in HubSpot.
- Upload, clean and segment attendee data in HubSpot.
- Manage workflows, triggers, and automated nurture sequences.
- Track MQLs, engagement, meetings and ROI for each event.
- Retarget highâintent audiences and refine segments.
- Use AI tools for:
- Content suggestions
- Image generation
- Drafting campaign ideas
- Segmentation intelligence
- Reporting summaries
Requirements
- Minimum of 5 years experience running B2B marketing campaigns, ideally in tech, digital or consultancy.
- Proven experience promoting events using digital marketing channels.
- Ability to design polished marketing assets using Adobe Creative Cloud or other design tools.
- Strong writing skills across email, landing pages, blogs, and postâevent copy.
- Handsâon experience using HubSpot (or similar tools) for email, automation and segmentation.
- Comfortable analysing performance data, segmenting audiences and reporting ROI.
- Confident managing projects endâtoâend, working closely with Sales and Delivery.
- Creative, curious and solutionsâorientated â with ideas on how to get the most value from every event.
We understand that not everyone will meet every requirement. If you're excited about this role but your experience isn't a perfect match, we encourage you to apply. You might just be the perfect person for this role, or another role at Zaizi.
We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socioâeconomic backgrounds. If you need any accommodations to support your specific situation, please let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process â just ask!
SC Clearance
Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously.
Salary: ÂŁ30,000 â ÂŁ40,000
Benefits
- 25 days paid holiday, plus bank holidays
- Vitality medical insurance
- Workplace Pension 5% employer contribution
- Group Life Assurance
- Cycle scheme
- 5 days a year for approved training
- WFH equipment allowance
- Buy/sell holiday
- 2 days paid volunteering days
- Other benefits
- Flexible working
- Work on exciting projects â make a difference
- Empowered to make decisions
- Encouraged to fail fast and learn quickly
- 1â2â1 and team coaching/training available to all our staff
For further information contact Talentteam@zaizi.com Nat Hinds â Head of Talent Kayla Kirby â Talent Acquisition Specialist
Events & Digital Marketing Manager in London employer: Zaizi
Contact Detail:
Zaizi Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Events & Digital Marketing Manager in London
â¨Tip Number 1
Get your networking game on! Attend industry events, webinars, and meetups to connect with people in the B2B public sector. You never know who might have a lead on your dream job or can introduce you to someone at Zaizi.
â¨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for innovative event campaigns or digital marketing strategies. This will demonstrate your passion and fit for the Events & Digital Marketing Manager role.
â¨Tip Number 3
Donât be shy about following up! After meeting someone from Zaizi or attending an event, drop them a quick message to thank them for their time and express your interest in the role. A little persistence can go a long way!
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining the Zaizi team and making an impact in the public sector.
We think you need these skills to ace Events & Digital Marketing Manager in London
Some tips for your application đŤĄ
Show Your Creativity: When you're crafting your application, let your creative side shine! Use engaging language and showcase your unique approach to events and digital marketing. We want to see how you can bring fresh ideas to the table.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing and event management. Connect the dots between what you've done and what weâre looking for. This helps us see how you fit into our vision at Zaizi.
Be Data-Driven: Since we love a good number crunch, donât forget to mention any data-driven successes you've had in past roles. Whether itâs tracking ROI or segmenting audiences, show us how youâve used data to make impactful decisions.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates from us. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Zaizi
â¨Know Your Events Inside Out
Before the interview, dive deep into the types of B2B public-sector events Zaizi attends or sponsors. Be ready to discuss specific events and how you would approach them strategically. This shows your enthusiasm and understanding of their marketing goals.
â¨Showcase Your Digital Savvy
Prepare examples of past digital marketing campaigns you've run, especially those that involved multi-channel strategies. Highlight your experience with platforms like LinkedIn, Google Ads, and HubSpot, as well as any creative assets you've designed using Adobe Creative Cloud.
â¨Bring Your Creative Ideas
Think of innovative ways to turn events into engaging content. Be ready to share ideas on how to repurpose event insights into blogs, white papers, or social media posts. This will demonstrate your ability to think outside the box and add value beyond just logistics.
â¨Be Data-Driven
Familiarise yourself with key performance metrics relevant to event marketing. During the interview, discuss how you've used data to refine campaigns and improve ROI in previous roles. This will show that you understand the importance of analytics in driving successful marketing strategies.