At a Glance
- Tasks: Lead and execute innovative marketing strategies to drive brand awareness and generate leads.
- Company: Join a modern, inclusive tech company focused on public sector digital transformation.
- Benefits: Competitive salary, 25 days holiday, medical insurance, and flexible working options.
- Other info: Empowered to make decisions and encouraged to learn quickly in a dynamic environment.
- Why this job: Make a real impact in the public sector while leading a passionate marketing team.
- Qualifications: Extensive B2B marketing experience, strong strategic thinking, and digital marketing expertise.
The predicted salary is between 75000 - 95000 £ per year.
Our work culture is inclusive, modern, friendly, and democratic.
We look for bright, positive-thinking individuals with a can-do attitude.
Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you'll fit right in!
We are seeking an experienced and passionate Head of Marketing to lead and execute our marketing strategy.
As Head of Marketing, you will play a vital role in driving brand awareness, generating leads, and positioning us as a leader in the public sector digital transformation.
You will be responsible for developing and implementing comprehensive marketing campaigns, overseeing all marketing activities, and managing the marketing budget.
You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives.
Key Responsibilities
- Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience.
- Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns.
- Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities.
- Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
- Team Leadership & Management: Build, lead, and mentor a high-performing marketing team.
KPIs
- Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities.
- Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates.
- Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics.
- Return on Marketing Investment (ROMI): Track and analyse the return on investment for marketing campaigns and activities.
- Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation.
Requirements
- Proven
Experience: Extensive experience as Head of Marketing or similar role, with a demonstrable track record of success in B2B marketing, ideally within the technology or public sector space.
- Strategic Thinking: Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive marketing plans.
- Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads.
- Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools, with the ability to track, measure, and report on marketing performance.
- Communication & Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively 1 with internal and external stakeholders.
- Public Sector Knowledge: Understanding of the public sector landscape, including government policies, procurement processes, and digital transformation initiatives.
- Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
- Team Leadership: Proven ability to build, lead, and motivate high-performing marketing teams.
- Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector.
- CRM: Practical experience of implementing marketing processes and pipeline within an enterprise CRM system (ideally hubspot)
Bonus Points
- Experience with Account-Based Marketing (ABM) strategies.
- Familiarity with government digital service standards and frameworks.
- Strong network of contacts within the public sector technology community.
If you are a driven and innovative Marketing Director with a passion for making a difference in the public sector, we encourage you to apply!
25 days paid holiday, plus bank holidays
Vitality medical insurance Workplace Pension 5% employer contribution Group Life Assurance Cyclescheme 5 days a year for approved Training WFH equipment allowance Buy / Sell Holiday 2 days paid volunteering days
Other benefits: Flexible working Work on exciting projects - make a difference Empowered to make decisions Encouraged to fail fast and learn quickly
- For further information contact- Talentteam@zaizi. com
- Nat Hinds-Head of Talent
- Kayla Kirby-Talent Acquisition Specialist
- #J-18808-Ljbffr
Head of Marketing employer: Zaizi
Zaizi is an excellent employer for those looking to make a meaningful impact in government services through design. With a strong focus on professional development, competitive pay, and a supportive hybrid work culture, employees are encouraged to grow their skills while collaborating with a talented team. The opportunity to mentor fellow designers further enriches the experience, making Zaizi a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zaizi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zaizi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zaizi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zaizi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zaizi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zaizi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zaizi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zaizi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zaizi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zaizi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
