At a Glance
- Tasks: Plan and deliver impactful B2B events while creating engaging digital marketing campaigns.
- Company: Join Zaizi, a leader in secure digital services for the UK government.
- Benefits: Enjoy 25 days holiday, medical insurance, flexible working, and a supportive work culture.
- Other info: We welcome diverse applicants and offer adjustments for neurodiverse candidates.
- Why this job: Make a real difference by blending creativity with digital marketing in exciting projects.
- Qualifications: 5+ years in B2B marketing, strong digital skills, and experience with Adobe Creative Cloud.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a hands‑on Events & Digital Marketing Manager who can plan, promote, and deliver high‑impact B2B public‑sector events and turn them into integrated, multi‑channel marketing campaigns. At Zaizi, we design and build secure, user‑centred digital services for the UK government. Our events are not just gatherings – they’re strategic touchpoints in our marketing and pipeline journey. We need someone who can bring creativity, digital skills, and commercial thinking together to create events that build relationships, generate leads, and elevate our brand. This is not a logistics‑only role. It’s a digital marketing role with events at its core, blending campaigns, content, design, audience engagement, and data‑driven marketing.
What You’ll Do
- Event Strategy & Research
- Research and evaluate B2B public‑sector conferences, expos, memberships and forums.
- Present recommendations on which events we should attend or sponsor and why.
- Identify opportunities for speaking slots, panel sessions, and high‑value networking moments.
- Event Campaign Planning (Digital + Content + Design)
- Create and run multi‑channel event campaigns across:
- LinkedIn (organic + paid)
- X (formerly Twitter)
- Meta
- Google Ads
- Email nurturing sequences
- Event landing pages (WordPress)
- Social media assets and teaser content
- Blog posts, articles and white papers
- Video snippets, short‑form content
- Craft messaging for awareness, engagement, registration and post‑event follow‑up.
- Design & Creative Work
- Create simple but professional marketing assets, including:
- Social graphics
- Event invitations
- Email banners
- Web page visuals
- Stand graphics, digital screens and signage
- Post‑event content assets
- Using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or other graphic design tools.
- Content Creation & Repurposing
- Write or co‑write event landing pages, blogs, recaps, and follow‑up content.
- Capture insights from events (notes, photos, video clips) and turn them into:
- White papers
- Opinion pieces
- Thought leadership
- Social series
- Nurture content
- Understand how to turn a small event into weeks of high‑value marketing content.
- Event Delivery (2–3 Zaizi‑owned events per year)
- Plan and deliver intimate, expert‑led roundtables or briefings (up to 20 delegates).
- Work with Sales & Delivery to confirm speakers, internal attendees, and objectives.
- Coordinate event assets, signage, collateral, and branding.
- Capture photos, videos and insights for post‑event marketing.
- CRM, Reporting & Lead Management
- Build event pages in WordPress and create all forms/CTAs in HubSpot.
- Upload, clean and segment attendee data in HubSpot.
- Manage workflows, triggers, and automated nurture sequences.
- Track MQLs, engagement, meetings and ROI for each event.
- Retarget high‑intent audiences and refine segments.
- AI & Optimisation
- Use AI tools for:
- Content suggestions
- Image generation
- Drafting campaign ideas
- Segmentation intelligence
- Reporting summaries
- Continuously refine campaigns based on insights and performance.
Requirements
- Minimum of 5 years experience running B2B marketing campaigns, ideally in tech, digital or consultancy.
- Proven experience promoting events using digital marketing channels.
- Ability to design polished marketing assets using Adobe Creative Cloud or other design tools.
- Strong writing skills across email, landing pages, blogs, and post‑event copy.
- Hands‑on experience using HubSpot (or similar tools) for email, automation and segmentation.
- Comfortable analysing performance data, segmenting audiences and reporting ROI.
- Confident managing projects end‑to‑end, working closely with Sales and Delivery.
- Creative, curious and solutions‑orientated – with ideas on how to get the most value from every event.
We understand that not everyone will meet every requirement. If you’re excited about this role but your experience isn’t a perfect match, we encourage you to apply. You might just be the perfect person for this role, or another role at Zaizi. We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socio‑economic backgrounds. If you need any accommodations to support your specific situation, please let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process — just ask!
SC Clearance
Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously.
Salary: £30,000 – £40,000
Benefits
- 25 days paid holiday, plus bank holidays
- Vitality medical insurance
- Workplace Pension 5% employer contribution
- Group Life Assurance
- Cycle scheme
- 5 days a year for approved training
- WFH equipment allowance
- Buy/sell holiday
- 2 days paid volunteering days
Other benefits
- Flexible working
- Work on exciting projects – make a difference
- Empowered to make decisions
- Encouraged to fail fast and learn quickly
- 1‑2‑1 and team coaching/training available to all our staff
For further information contact Talentteam@zaizi.com Nat Hinds – Head of Talent Kayla Kirby – Talent Acquisition Specialist
Events & Digital Marketing Manager employer: Zaizi
Zaizi is an excellent employer for those looking to make a meaningful impact in government services through design. With a strong focus on professional development, competitive pay, and a supportive hybrid work culture, employees are encouraged to grow their skills while collaborating with a talented team. The opportunity to mentor fellow designers further enriches the experience, making Zaizi a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Events & Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zaizi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zaizi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zaizi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zaizi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Events & Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zaizi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zaizi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zaizi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zaizi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zaizi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zaizi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
