At a Glance
- Tasks: Plan and deliver impactful B2B events while creating engaging digital marketing campaigns.
- Company: Join Zaizi, a leader in secure digital services for the UK government.
- Benefits: Enjoy 25 days holiday, medical insurance, flexible working, and a supportive work culture.
- Why this job: Make a real difference by blending creativity with digital marketing in exciting projects.
- Qualifications: 5+ years in B2B marketing, strong digital skills, and experience with Adobe Creative Cloud.
- Other info: We welcome diverse applicants and offer adjustments for neurodiverse candidates.
The predicted salary is between 30000 - 40000 ÂŁ per year.
We’re looking for a hands‑on Events & Digital Marketing Manager who can plan, promote, and deliver high‑impact B2B public‑sector events and turn them into integrated, multi‑channel marketing campaigns. At Zaizi, we design and build secure, user‑centred digital services for the UK government. Our events are not just gatherings – they’re strategic touchpoints in our marketing and pipeline journey. We need someone who can bring creativity, digital skills, and commercial thinking together to create events that build relationships, generate leads, and elevate our brand. This is not a logistics‑only role. It’s a digital marketing role with events at its core, blending campaigns, content, design, audience engagement, and data‑driven marketing.
What You’ll Do
- Event Strategy & Research
- Research and evaluate B2B public‑sector conferences, expos, memberships and forums.
- Present recommendations on which events we should attend or sponsor and why.
- Identify opportunities for speaking slots, panel sessions, and high‑value networking moments.
- Event Campaign Planning (Digital + Content + Design)
- Create and run multi‑channel event campaigns across:
- LinkedIn (organic + paid)
- X (formerly Twitter)
- Meta
- Google Ads
- Email nurturing sequences
- Event landing pages (WordPress)
- Social media assets and teaser content
- Blog posts, articles and white papers
- Video snippets, short‑form content
- Craft messaging for awareness, engagement, registration and post‑event follow‑up.
- Create simple but professional marketing assets, including:
- Social graphics
- Event invitations
- Email banners
- Web page visuals
- Stand graphics, digital screens and signage
- Post‑event content assets
- Write or co‑write event landing pages, blogs, recaps, and follow‑up content.
- Capture insights from events (notes, photos, video clips) and turn them into:
- White papers
- Opinion pieces
- Thought leadership
- Social series
- Nurture content
- Plan and deliver intimate, expert‑led roundtables or briefings (up to 20 delegates).
- Work with Sales & Delivery to confirm speakers, internal attendees, and objectives.
- Coordinate event assets, signage, collateral, and branding.
- Capture photos, videos and insights for post‑event marketing.
- Build event pages in WordPress and create all forms/CTAs in HubSpot.
- Upload, clean and segment attendee data in HubSpot.
- Manage workflows, triggers, and automated nurture sequences.
- Track MQLs, engagement, meetings and ROI for each event.
- Retarget high‑intent audiences and refine segments.
- Use AI tools for:
- Content suggestions
- Image generation
- Drafting campaign ideas
- Segmentation intelligence
- Reporting summaries
Requirements
- Minimum of 5 years experience running B2B marketing campaigns, ideally in tech, digital or consultancy.
- Proven experience promoting events using digital marketing channels.
- Ability to design polished marketing assets using Adobe Creative Cloud or other design tools.
- Strong writing skills across email, landing pages, blogs, and post‑event copy.
- Hands‑on experience using HubSpot (or similar tools) for email, automation and segmentation.
- Comfortable analysing performance data, segmenting audiences and reporting ROI.
- Confident managing projects end‑to‑end, working closely with Sales and Delivery.
- Creative, curious and solutions‑orientated – with ideas on how to get the most value from every event.
We understand that not everyone will meet every requirement. If you’re excited about this role but your experience isn’t a perfect match, we encourage you to apply. You might just be the perfect person for this role, or another role at Zaizi. We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socio‑economic backgrounds. If you need any accommodations to support your specific situation, please let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process — just ask!
SC Clearance
Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously.
Salary: £30,000 – £40,000
Benefits
- 25 days paid holiday, plus bank holidays
- Vitality medical insurance
- Workplace Pension 5% employer contribution
- Group Life Assurance
- Cycle scheme
- 5 days a year for approved training
- WFH equipment allowance
- Buy/sell holiday
- 2 days paid volunteering days
Other benefits
- Flexible working
- Work on exciting projects – make a difference
- Empowered to make decisions
- Encouraged to fail fast and learn quickly
- 1‑2‑1 and team coaching/training available to all our staff
For further information contact Talentteam@zaizi.com Nat Hinds – Head of Talent Kayla Kirby – Talent Acquisition Specialist
Events & Digital Marketing Manager employer: Zaizi
Contact Detail:
Zaizi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events & Digital Marketing Manager
✨Tip Number 1
Get your networking game on! Attend industry events, webinars, and meetups to connect with people in the B2B public sector. You never know who might have a lead on your dream job or can introduce you to someone at Zaizi.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for innovative event campaigns or digital marketing strategies. This will demonstrate your passion and fit for the Events & Digital Marketing Manager role.
✨Tip Number 3
Don’t be shy about following up! After meeting someone from Zaizi or attending an event, drop them a quick message to thank them for their time and express your interest in the role. A little persistence can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Zaizi team and making an impact in the public sector.
We think you need these skills to ace Events & Digital Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can blend creativity with digital skills, so don’t hold back!
Tailor Your Application: Make sure to tailor your application to the Events & Digital Marketing Manager role. Highlight your experience in B2B marketing campaigns and any events you've managed. We want to see how your background aligns with what we do at Zaizi!
Be Data-Driven: Don’t forget to mention your experience with data-driven marketing! Share examples of how you’ve used analytics to refine campaigns or improve ROI. We love candidates who can think commercially and use insights to drive success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Zaizi
✨Know Your Events Inside Out
Before the interview, dive deep into the types of B2B public-sector events Zaizi attends or sponsors. Be ready to discuss specific events you think would be beneficial for the company and why. This shows your proactive approach and understanding of their strategic goals.
✨Showcase Your Digital Savvy
Prepare examples of past digital marketing campaigns you've run, especially those that integrated events. Highlight your experience with platforms like LinkedIn, Google Ads, and HubSpot. Being able to discuss how you’ve used these tools to drive engagement will impress the interviewers.
✨Bring Your Creative Portfolio
Since this role involves design and content creation, have a portfolio ready that showcases your best work. Include marketing assets you've designed using Adobe Creative Cloud and any event-related content you've produced. This visual evidence of your skills can set you apart.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to event marketing. Be prepared to discuss how you've tracked ROI and engagement in previous roles. Showing that you can analyse data and refine strategies based on insights will demonstrate your commercial thinking.