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For Companies At a Glance
- Tasks: Lead performance marketing strategy and drive growth across paid channels like Meta, Google, and TikTok.
- Company: Fast-growing international nutrition brand with a collaborative culture.
- Benefits: Competitive salary, hybrid working, and clear progression opportunities.
- Other info: Join a dynamic team focused on continuous learning and optimisation.
- Why this job: Take ownership of a core revenue-driving function and influence global marketing strategies.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
Zachary Daniels are proud to be partnering with a fast-growing, international nutrition brand to appoint a Head of Performance Marketing. This is a standout leadership opportunity to take full ownership of a high-performing acquisition function within a scaling DTC business. You'll play a pivotal role in driving revenue growth, optimising marketing efficiency, and shaping the future of performance strategy across global markets.
The Role
- Lead the strategy and execution of all paid acquisition channels, with full accountability for performance across Meta, Google, and TikTok.
- Combine data, creativity, and AI-driven tools to unlock scalable growth, improve customer acquisition efficiency, and deliver measurable commercial impact.
- Influence key decisions across marketing, product, and customer experience.
What You'll Be Doing
- Own and deliver the end-to-end performance marketing strategy across all paid channels.
- Drive growth against core metrics including CAC, ROAS, revenue, and contribution margin.
- Leverage AI tools to enhance targeting, creative, optimisation, and reporting.
- Manage and optimise significant media budgets to maximise return.
- Lead structured creative testing in partnership with content and brand teams.
- Develop full-funnel strategies to improve LTV, retention, and lifecycle performance.
- Build best‑in‑class reporting frameworks with actionable insights.
- Collaborate cross‑functionally with CRM, product, and brand teams.
- Lead, mentor, and develop a high‑performing performance marketing team.
- Foster a culture of continuous testing, learning, and optimisation.
What We're Looking For
- Proven experience in a senior performance marketing or Head of Paid Acquisition role.
- Strong track record of scaling paid media across Meta and Google.
- Experience managing large budgets with clear commercial outcomes.
- Hands‑on experience with AI tools in a marketing environment.
- Deep understanding of performance metrics (CAC, ROAS, LTV).
- Expertise in creative testing frameworks and experimentation.
- Comfortable operating in fast‑paced, high‑growth environments.
- Strong leadership and stakeholder management skills.
- Commercially driven, with a focus on revenue and profitability.
What's On Offer
- Competitive salary of £60,000 - £70,000.
- Hybrid working with flexibility.
- Clear progression opportunities within a high‑growth business.
- Full ownership of a core revenue‑driving function.
- High level of autonomy and strategic influence.
- Collaborative, commercially focused culture.
- Access to sports and running clubs.
This is a rare opportunity to step into a high-impact leadership role, owning performance marketing at scale within a globally recognised nutrition brand. If you're ready to drive meaningful growth and take full ownership of performance strategy - apply now.
Head of Performance Marketing in West Kirby employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing in West Kirby
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by practising common performance marketing questions. We suggest you also come up with examples of how you've driven growth and optimised campaigns in the past. Show them you’re the perfect fit for leading their performance marketing strategy!
✨Tip Number 3
Don’t forget to showcase your creativity! When discussing your experience, highlight any innovative strategies you’ve implemented. We want to see how you can combine data and creativity to unlock scalable growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you into that high-impact leadership role!
We think you need these skills to ace Head of Performance Marketing in West Kirby
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Performance Marketing role. Highlight your achievements in scaling paid media and managing large budgets, as these are key to catching our eye.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this leadership position. Share specific examples of how you've driven growth and optimised marketing strategies in previous roles, especially using AI tools.
Showcase Your Data Skills: Since this role is all about performance metrics, make sure to include any relevant data-driven results you've achieved. Whether it's improving CAC or ROAS, we want to see how you've made a measurable impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Zachary Daniels
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to be on top of key metrics like CAC, ROAS, and LTV. Brush up on these figures and be ready to discuss how you've driven improvements in the past. Use specific examples to showcase your impact!
✨Showcase Your Creativity
This role requires a blend of data and creativity. Prepare to talk about your experience with creative testing frameworks and how you've used innovative strategies to optimise campaigns. Bring along any case studies that highlight your success in this area.
✨Familiarise Yourself with AI Tools
Since leveraging AI tools is crucial for this position, make sure you can discuss your hands-on experience with them. Be ready to explain how you've used AI to enhance targeting and reporting in your previous roles.
✨Demonstrate Leadership Skills
You'll be leading a high-performing team, so it's essential to convey your leadership style. Think of examples where you've mentored others or fostered a culture of continuous learning and optimisation. Show them you're not just a numbers person but also a great team player!