Head of Digital Acquisition in West Kirby
Head of Digital Acquisition

Head of Digital Acquisition in West Kirby

West Kirby Full-Time 60000 - 70000 £ / year (est.) Home office (partial)
Zachary Daniels

At a Glance

  • Tasks: Lead and optimise paid acquisition strategies across Meta, Google, and TikTok.
  • Company: Join a fast-growing international nutrition brand with a collaborative culture.
  • Benefits: Enjoy a competitive salary, hybrid working, and clear career progression.
  • Other info: Work in a dynamic environment with a focus on innovation and growth.
  • Why this job: Take ownership of a key revenue channel and drive real commercial impact.
  • Qualifications: Proven experience in performance marketing and strong leadership skills.

The predicted salary is between 60000 - 70000 £ per year.

PERFORMANCE MARKETING LEADERSHIP OPPORTUNITY | HEAD OF ACQUISITION £60000 TO £70000 | LIVERPOOL | HYBRID WORKING

Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition. This role is a rare opportunity to take full ownership of a high performing acquisition function within a fast‑growing DTC business.

The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing. You will lead strategy and execution across key paid channels, owning performance across Meta, Google and TikTok, using data, insight and AI‑driven tools to deliver measurable commercial impact.

This position offers real autonomy, budget and influence. You will work closely with creative, CRM and product teams to ensure a seamless customer journey from acquisition through to retention. Additionally, you will lead and develop a high performing team, setting the standard for performance and innovation.

Benefits
  • Competitive salary of £60000 to £70000
  • Hybrid working model offering flexibility
  • Clear progression within a high growth business
  • Opportunity to own and scale a core revenue channel
  • Collaborative and commercially focused environment
  • High level of autonomy and decision making
Key Responsibilities
  • Own paid acquisition strategy and execution across Meta, Google and TikTok
  • Drive performance against CAC, ROAS and revenue targets
  • Embed AI tools across creative, targeting, optimisation and reporting
  • Manage and optimise media budgets based on performance and demand
  • Lead creative testing frameworks in partnership with content teams
  • Drive customer lifetime value through retargeting and lifecycle aligned strategies
  • Own reporting across contribution margin and channel performance
  • Work cross functionally with brand, CRM and product teams
  • Lead, develop and challenge the acquisition team
  • Continuously test, learn and optimise campaigns at pace
Experience Needed
  • Proven experience as a Head of Paid Acquisition or senior performance marketing role
  • Strong background in scaling paid media across Meta and Google
  • Experience managing significant budgets and delivering commercial results
  • Hands on experience using AI tools within marketing
  • Strong understanding of performance metrics including CAC, ROAS and LTV
  • Experience building and managing creative testing frameworks
  • Ability to work in fast paced, high growth environments
  • Strong leadership and stakeholder management skills
  • Commercial mindset with focus on revenue and profitability

This role offers the opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are looking to drive real commercial impact and scale performance, this is an excellent next step. Apply now to be considered.

Head of Digital Acquisition in West Kirby employer: Zachary Daniels

Join a large international nutrition brand as the Head of Digital Acquisition in Liverpool, where you will enjoy a competitive salary and a hybrid working model that promotes flexibility. This role offers significant autonomy and the chance to lead a high-performing team in a collaborative environment, with clear pathways for progression and the opportunity to make a tangible impact on the company's growth and performance marketing strategy.
Zachary Daniels

Contact Detail:

Zachary Daniels Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Digital Acquisition in West Kirby

✨Tip Number 1

Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.

✨Tip Number 2

Prepare for interviews by practising common questions and showcasing your achievements. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you stand out as a strong candidate!

✨Tip Number 3

Showcase your skills through personal projects or case studies. If you’ve worked on campaigns that drove impressive results, share them! We love seeing real examples of your work that demonstrate your expertise in performance marketing.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals ready to take ownership and drive growth in exciting roles like Head of Acquisition.

We think you need these skills to ace Head of Digital Acquisition in West Kirby

Paid Acquisition Strategy
Performance Marketing
Meta Advertising
Google Advertising
TikTok Advertising
Data Analysis
AI Tools in Marketing
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Customer Lifetime Value (LTV)
Creative Testing Frameworks
Budget Management
Leadership Skills
Stakeholder Management
Commercial Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Head of Acquisition role. Highlight your experience with paid media, especially on platforms like Meta and Google. We want to see how you've driven performance and scaled revenue in previous roles!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in performance marketing and how you’ve led teams to success. We love a good story!

Showcase Your Data Skills: Since this role involves using data and AI tools, make sure to showcase your analytical skills. Mention any tools or methodologies you've used to optimise campaigns and drive results. We’re all about measurable impact here at StudySmarter!

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!

How to prepare for a job interview at Zachary Daniels

✨Know Your Numbers

As a Head of Digital Acquisition, you'll need to be on top of key performance metrics like CAC, ROAS, and LTV. Brush up on these numbers before your interview, and be ready to discuss how you've used them to drive results in past roles.

✨Showcase Your Strategy

Prepare to talk about your approach to paid acquisition across platforms like Meta, Google, and TikTok. Have specific examples ready that demonstrate how you've developed and executed successful strategies, especially in fast-paced environments.

✨Highlight Your Leadership Skills

This role involves leading a team, so be prepared to share your experiences in developing and managing high-performing teams. Discuss how you set standards for performance and innovation, and how you foster collaboration across departments.

✨Emphasise Your Adaptability

The ability to continuously test, learn, and optimise campaigns is crucial. Share examples of how you've adapted your strategies based on data insights and market changes, showcasing your agility in a high-growth setting.

Head of Digital Acquisition in West Kirby
Zachary Daniels
Location: West Kirby

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