At a Glance
- Tasks: Lead influencer and affiliate strategies for a fast-growing beauty brand.
- Company: Dynamic UK beauty brand with a founder-led vision.
- Benefits: Competitive salary, creative environment, and opportunities for international growth.
- Other info: Join a vibrant team and make a real impact in the beauty industry.
- Why this job: Shape the future of social commerce and work with top creators.
- Qualifications: Experience in influencer marketing and a passion for beauty and social media.
The predicted salary is between 40500 - 49500 £ per year.
Head of Influencer & Affiliate
Is this your next job Read the full description below to find out, and do not hesitate to make an application.
A fast-growing, founder-led UK beauty brand is looking for an ambitious and commercially driven Head of Influencer & Affiliate to take ownership of its creator, influencer and affiliate strategy as the business enters its next phase of growth.
The Role
The Head of Influencer & Affiliate will have overall responsibility for developing and executing the brand's influencer, affiliate and creator commerce strategy.
You will define how the brand works with creators at scale, from high-impact influencer partnerships and ambassador programmes through to Tik Tok Shop, affiliate activity and emerging social commerce opportunities.
This is a role for someone who combines strong commercial thinking with a deep understanding of creators and social culture.
You will be comfortable using data to understand what is driving sales, identifying the creators and content formats that perform, and continually evolving the strategy to improve ROI.
As the business expands internationally, you will also play a key role in developing creator and affiliate strategies across new markets, establishing the right partners, processes and operating model to support international growth.
You will lead and develop the influencer and affiliate function, building the team, processes and infrastructure required to scale the channel sustainably.
Key Responsibilities
- Own and define the overall influencer, affiliate and creator commerce strategy, aligned to the wider brand and commercial objectives.
- Develop a scalable creator strategy across Tik Tok, Tik Tok Shop and wider social platforms, balancing high-impact influencer activity with high-volume affiliate activation.
- Own the commercial performance of the channel, setting ambitious targets and KPIs across revenue, conversion, ROAS, acquisition, engagement and creator performance.
- Develop the Tik Tok Shop and affiliate proposition, identifying opportunities to increase creator activation, content output and attributed revenue.
- Build and manage a high-performing portfolio of creators, affiliates, ambassadors and strategic influencer partners.
- Identify emerging creators, trends, platforms and social commerce opportunities that could drive incremental growth.
- Develop creator programmes that move beyond one-off campaigns, building long-term relationships and communities of high-performing brand advocates.
- Work closely with Brand, Social, Ecommerce, Trading and Marketing teams to ensure creator activity is integrated into wider launches, campaigns and commercial priorities.
- Use performance data and insight to understand what creators, content, products and campaigns drive sales, continually optimising investment and activity.
- Establish clear reporting and measurement frameworks to demonstrate the commercial contribution of influencer and affiliate marketing.
- Lead negotiations with key creators, agencies, networks and technology partners, ensuring strong commercial terms and effective partnerships.
- Develop and optimise gifting, seeding and product allocation strategies to maximise creator activation and return.
- Build scalable processes for creator onboarding, campaign management, content tracking, affiliate activation and performance reporting.
- Lead the development of the channel across international markets, initially supporting growth across Ireland and Europe and identifying opportunities for further expansion.
- Stay ahead of changes across Tik Tok Shop, affiliate platforms, creator commerce and social algorithms, ensuring the business remains at the forefront of the channel.
- Identify and test new platforms, technologies and commercial models that could accelerate creator-led growth.
- Lead, mentor and develop the influencer and affiliate team, creating a high-performing, entrepreneurial and commercially focused culture.
What We're Looking For
The ideal Head of Influencer & Affiliate will bring
- Proven experience leading influencer, affiliate, creator or social commerce strategies, ideally within beauty, fashion, lifestyle or another highly social consumer category.
- Strong experience with Tik Tok and Tik Tok Shop, including creator affiliate programmes and social commerce.
- A proven track record of using creators and affiliates to drive measurable commercial results and revenue, rather than focusing solely on reach or engagement.
- Experience developing and scaling high-volume creator or affiliate programmes.
- Strong understanding of the creator ecosystem, including influencer partnerships, ambassadors, affiliates, gifting, seeding and creator-led content.
- Commercially minded, with experience setting KPIs, managing budgets and using performance data to optimise channel investment.
- Experience building relationships and negotiating with creators, agencies, affiliate partners and technology platforms.
- Strong understanding of social trends, creator culture and the changing social commerce landscape.
- Experience working across international markets would be highly advantageous.
- Previous experience managing and developing a team, with the ability to create structure and process within a fast-moving environment.
- Highly analytical and comfortable using data to identify opportunities, challenge performance and make commercially informed decisions.
- Entrepreneurial and hands-on, with the ability to move between strategic thinking and execution when required.
- A natural collaborator who can influence across Brand, Social, Ecommerce, Trading, Marketing and International teams. xiskglj
- Passionate about beauty, social media, creators and the role they play in changing how consumers discover and purchase products.
Head of Influencer & Affiliate in Warrington employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer & Affiliate in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of Influencer & Affiliate in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
