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- Tasks: Lead brand and marketing strategy during a transformative period for a retail business.
- Company: Established multi-channel retail company with a focus on growth and innovation.
- Benefits: Competitive salary over £100k, immediate start, and opportunity to shape brand direction.
- Other info: Fast-paced role with opportunities for team development and cross-functional collaboration.
- Why this job: Make a significant impact on brand evolution and customer engagement in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles, particularly within retail or consumer sectors.
The predicted salary is between 100000 - 100000 £ per year.
We are partnering with a well-established, multi-channel retail business to appoint an Interim Marketing Director to lead brand, marketing and customer strategy during a key period of transformation and growth. This is a high impact role for a commercially driven Interim Marketing Director who can balance strategic thinking with hands-on delivery.
You will take ownership of brand direction, customer engagement and marketing performance, ensuring a clear, consistent and compelling proposition across all channels. The Interim Marketing Director will play a critical role in modernising the brand, driving customer loyalty and aligning marketing activity to wider commercial objectives.
The Role:
The Interim Marketing Director will act as the central brand owner across the business, responsible for defining and delivering a clear brand vision while driving marketing effectiveness and customer engagement. Working closely with senior stakeholders, the Interim Marketing Director will lead the development of brand strategy, oversee campaign delivery and embed a customer-first mindset across all marketing activity. This is a broad role spanning brand, CRM, creative and campaign delivery, ideal for someone who enjoys operating at both strategic and operational levels.
Key Responsibilities
- Define and lead the overall brand strategy, ensuring consistency across all customer touchpoints
- Develop and deliver forward-thinking marketing plans aligned to commercial objectives
- Act as the guardian of brand tone of voice, messaging and visual identity across all channels
- Drive the evolution of CRM and customer insight capabilities to improve targeting, engagement and retention
- Use data and analytics to inform decision making and optimise marketing performance
- Develop customer propositions for key audiences, improving relevance and effectiveness across channels
- Lead all creative output including campaigns, in-store materials, print, packaging and digital content
- Work closely with product and buying teams to shape product storytelling and own label positioning
- Own the marketing critical path, ensuring campaigns are delivered on time, on budget and to a high standard
- Lead key marketing and brand transformation projects including digital content, brand repositioning and automation initiatives
- Manage and develop the marketing team, creating a high performing, accountable and collaborative culture
- Work cross-functionally with senior stakeholders to ensure alignment between marketing and wider business goals
What We’re Looking For
- Proven experience operating as a Marketing Director or in a senior marketing leadership role within a retail or consumer business
- Strong commercial mindset with a track record of driving growth through brand and marketing strategy
- Ability to operate both strategically and hands-on, comfortable getting into the detail when required
- Strong experience across brand, CRM, customer engagement and multi-channel campaign delivery
- Data-driven with the ability to translate insight into actionable marketing plans
- Confident stakeholder manager, able to influence at board level and across multiple teams
- Creative thinker with the ability to modernise and evolve brand positioning
- Experienced people leader with a focus on team development and performance
- Comfortable working in a fast-paced environment with multiple priorities
Apply today to find out more!
Locations
Marketing Director in Wales, Wrexham employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Wales, Wrexham
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to former colleagues or industry leaders. You never know who might have a lead on that perfect Marketing Director role.
✨Showcase Your Skills
When you get the chance to meet potential employers, make sure to highlight your hands-on experience and strategic thinking. Bring examples of successful campaigns you've led and how they drove growth. This is your time to shine!
✨Be Ready for Interviews
Prepare for interviews by researching the company and its brand strategy. Think about how your experience aligns with their goals, especially in customer engagement and marketing performance. Tailor your answers to show you’re the perfect fit for their transformation journey.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team in driving brand success.
We think you need these skills to ace Marketing Director in Wales, Wrexham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in brand strategy and customer engagement, and don’t forget to sprinkle in some metrics that showcase your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this interim role. Share specific examples of how you've driven growth and transformed brands in the past.
Showcase Your Leadership Skills: As a Marketing Director, you'll be leading a team. Make sure to highlight your experience in managing and developing teams, and how you've fostered a collaborative culture in previous roles.
Apply Through Our Website: We love seeing applications come through our website! It’s the best way to ensure your application gets the attention it deserves. So, don’t hesitate – hit that apply button and let’s get started!
How to prepare for a job interview at Zachary Daniels
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity. Understand their current marketing strategies, customer engagement tactics, and how they position themselves in the retail market. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully led brand strategies in the past. Highlight your ability to balance strategic thinking with hands-on delivery, as this role requires both. Use data and analytics to back up your achievements.
✨Engage with Stakeholders
Since this role involves working closely with senior stakeholders, be ready to demonstrate your stakeholder management skills. Share experiences where you've influenced decisions at a high level and how you’ve collaborated across teams to achieve marketing goals.
✨Emphasise Your Creative Approach
This position calls for a creative thinker who can modernise brand positioning. Prepare to discuss innovative campaigns you've led or contributed to, and how you’ve used creativity to drive customer loyalty and engagement. Bring examples that showcase your creative output.