At a Glance
- Tasks: Drive customer engagement through innovative CRM campaigns across multiple channels.
- Company: Join a fast-growing D2C brand making waves in ecommerce.
- Benefits: Up to £50k salary, 25 days holiday, and hybrid working options.
- Other info: Collaborative team culture with opportunities for ownership and career progression.
- Why this job: Shape customer experiences and influence growth in a dynamic environment.
- Qualifications: Experience with Klaviyo and a strong understanding of customer lifecycle marketing.
Zachary Daniels Recruitment are delighted to be partnering with a high-growth, digitally-led D2C brand to recruit a Senior CRM Executive.
About the Business
Our client is an ambitious ecommerce brand experiencing exceptional growth across the UK and Europe. As customer engagement continues to play a pivotal role in their success, they are looking for a hands-on Senior CRM Executive to help drive the next phase of their customer lifecycle strategy. This is an exciting opportunity to join a fast-paced, entrepreneurial business where CRM is a major revenue channel. Working alongside an experienced team, you'll have the opportunity to take ownership of the CRM function during a key trading period before moving into a collaborative long-term structure.
The Role
As Senior CRM Executive, you'll be responsible for planning, building and optimising customer communications across email, SMS and other owned channels, ensuring every campaign is relevant, engaging and commercially effective. Working closely with Performance, Brand and Ecommerce teams, you'll use customer insight, segmentation and data to improve engagement, retention and customer lifetime value across multiple international markets.
Key responsibilities include:
- Own and deliver multi-channel CRM campaigns across email, SMS and customer lifecycle communications.
- Build, optimise and maintain automated customer journeys using Klaviyo.
- Develop customer segmentation strategies to improve engagement, conversion and retention.
- Analyse campaign performance, delivering actionable insights through testing and optimisation.
- Lead structured A/B testing programmes across campaigns and automated flows.
- Work closely with Brand, Performance and Ecommerce teams to deliver joined-up customer experiences.
- Manage CRM performance reporting and identify opportunities for continual improvement.
- Take ownership of the CRM function during a key trading period, ensuring campaigns are delivered to the highest standard.
What We're Looking For
The successful Senior CRM Executive will have previous experience within a fast-paced ecommerce or D2C environment and be comfortable managing CRM activity from strategy through to execution. You'll bring:
- Proven hands-on experience using Klaviyo.
- Strong knowledge of customer lifecycle marketing, segmentation and automation.
- Experience building and optimising CRM campaigns and automated customer journeys.
- A data-led approach with experience analysing campaign performance and running A/B tests.
- Excellent attention to detail and strong project management skills.
- A collaborative approach with the ability to work across Marketing, Ecommerce and Brand teams.
- Experience within an ecommerce, retail or consumer brand environment.
Why Apply?
This is an outstanding opportunity for a commercially minded Senior CRM Executive to join one of the UK's fastest-growing D2C brands. You'll play a key role in shaping customer engagement, driving retention and influencing the continued growth of an ambitious international business, with genuine ownership and progression opportunities within a collaborative, high-performing team.
Senior CRM Executive in Valley Park employer: Zachary Daniels
Join a leading FMCG company in North Lanarkshire, where you will not only manage engineering activities but also play a pivotal role in driving safety and efficiency in a dynamic production environment. With a strong emphasis on career progression and a supportive work culture, this employer is dedicated to fostering employee growth and development, making it an excellent choice for those seeking meaningful and rewarding employment.
