At a Glance
- Tasks: Lead and shape the social media strategy for a trendy fashion brand across multiple platforms.
- Company: Fast-growing UK fashion retailer with a strong digital presence and loyal customer base.
- Benefits: Competitive salary, creative influence, and opportunity to mentor a team.
- Other info: Exciting plans for growth and a dynamic work environment.
- Why this job: Make a real impact on brand identity and engage with a vibrant audience.
- Qualifications: 2+ years in social media management, preferably in fashion or lifestyle.
We are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.
This is a unique opportunity for a Social Media Manager to take ownership of the entire social media function for an exciting and growing fashion brand. You will be responsible for developing and delivering a multi-platform social media strategy, building a consistent and premium brand identity while driving meaningful engagement, brand awareness and commercial growth.
Key Responsibilities:
- Develop and implement the overall social media strategy, establishing clear objectives and growth plans across all platforms.
- Build and lead the social media function, managing and mentoring Content Creators and supporting their development.
- Own the brand's presence across Instagram, TikTok, LinkedIn and YouTube, creating tailored strategies for each platform.
- Develop a premium, aspirational social identity that appeals to a more mature fashion audience.
- Lead the planning, creation and delivery of engaging and commercially effective social content.
- Create, film, edit and publish high-quality video and photographic content across organic social and paid advertising.
- Lead creative direction for campaigns, product launches, seasonal collections and key brand moments.
- Plan and manage content shoots, including booking models, styling looks and coordinating production schedules.
- Work closely with the in-house photographer and wider Marketing team to deliver high-quality creative.
- Own the social media content calendar, ensuring campaigns, launches, Stories and promotional activity are planned and delivered effectively.
- Maintain a consistent brand identity, tone of voice and visual direction across all social channels.
- Analyse social media performance and use data and insights to continually improve content, engagement, reach and conversion.
- Identify new opportunities to grow the brand through social-first campaigns, trends, creators and innovative content formats.
- Stay ahead of developments across social platforms, fashion trends, consumer behaviour and algorithms.
- Confidently appear on camera when required and direct talent during content shoots.
- Work collaboratively with the wider Marketing and Brand teams to ensure social activity supports wider commercial and brand objectives.
About You:
- 2+ years' experience in social media management, ideally within a fashion, beauty, lifestyle or consumer brand.
- Proven experience developing and executing multi-platform social media strategies.
- Previous experience managing, mentoring or leading Content Creators or a social media team.
- A strong understanding of Instagram, TikTok, LinkedIn and YouTube, including platform-specific best practice and emerging trends.
- Excellent video creation, editing and creative storytelling skills, with a strong portfolio of work.
- A highly creative eye with a strong understanding of premium fashion and lifestyle content.
Why Apply?
- Opportunity to build and shape the social strategy from the ground up.
- Lead and mentor a growing team of Content Creators.
- Work for an established and growing fashion and footwear brand with exciting plans for the future.
- Take ownership across Instagram, TikTok, LinkedIn and YouTube.
- Combine strategy, leadership and hands-on content creation in one role.
- Have real creative influence over the brand's premium and aspirational social identity.
Senior Social Media Executive employer: Zachary Daniels
Join a leading FMCG company in North Lanarkshire, where you will not only manage engineering activities but also play a pivotal role in driving safety and efficiency in a dynamic production environment. With a strong emphasis on career progression and a supportive work culture, this employer is dedicated to fostering employee growth and development, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
