Senior Loyalty Marketing Manager (West Midlands)

Senior Loyalty Marketing Manager | Greater Birmingham (Hybrid) | up to £75k, pension, 25 days hol, staff disc. | Multi-Site Retail and e-commerce

An established, values-led organisation in the consumer sector is hiring a Senior Loyalty Marketing Manager to lead loyalty and engagement activity across its customer base. This role offers the chance to shape multi-channel campaigns that attract, retain and inspire customers, with a particular focus on digital innovation and engaging younger audiences.

As Senior Loyalty Marketing Manager , you'll own app content and campaign performance, support strategic initiatives to grow colleague participation, and deliver data-driven marketing activity that aligns with broader commercial and brand goals.

Key Responsibilities:

• Design and deliver loyalty campaigns across digital and offline channels

• Lead app content planning and execution to boost downloads and engagement

• Collaborate with internal teams on customer communications and events

• Secure campaign support through supplier and commercial partnerships

• Analyse performance, share insights, and contribute to forecasting and planning

• Manage a small team, ensuring GDPR, ASA, and brand compliance

What We're Looking For:

The ideal Senior Loyalty Marketing Manager will have proven experience in loyalty, memberships or CRM marketing, preferably in a retail, consumer or FMCG setting. You'll be highly organised, confident presenting at senior level, and skilled in using Excel, Power BI and campaign reporting tools to drive continuous improvement.

A marketing or business-related degree, plus a good understanding of BTL campaign delivery at scale, would be beneficial.

This is an excellent opportunity for a commercially minded and creative Senior Loyalty Marketing Manager to make a measurable impact within a mission-driven environment.

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