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- Tasks: Lead loyalty campaigns and engage customers through digital innovation.
- Company: Join a values-led organisation in the consumer sector with a focus on retail and e-commerce.
- Benefits: Enjoy a hybrid work model, up to £75k salary, pension, 25 days holiday, and staff discounts.
- Why this job: Make a real impact by shaping campaigns that attract and inspire younger audiences.
- Qualifications: Experience in loyalty or CRM marketing is essential; a marketing degree is a plus.
- Other info: Opportunity to manage a small team and drive data-driven marketing strategies.
The predicted salary is between 54000 - 75000 £ per year.
An established, values-led organisation in the consumer sector is hiring a Senior Loyalty Marketing Manager to lead loyalty and engagement activity across its customer base. This role offers the chance to shape multi-channel campaigns that attract, retain and inspire customers, with a particular focus on digital innovation and engaging younger audiences.
As Senior Loyalty Marketing Manager, you'll own app content and campaign performance, support strategic initiatives to grow colleague participation, and deliver data-driven marketing activity that aligns with broader commercial and brand goals.
Key Responsibilities:- Design and deliver loyalty campaigns across digital and offline channels
- Lead app content planning and execution to boost downloads and engagement
- Collaborate with internal teams on customer communications and events
- Secure campaign support through supplier and commercial partnerships
- Analyse performance, share insights, and contribute to forecasting and planning
- Manage a small team, ensuring GDPR, ASA, and brand compliance
The ideal Senior Loyalty Marketing Manager will have proven experience in loyalty, memberships or CRM marketing, preferably in a retail, consumer or FMCG setting. You’ll be highly organised, confident presenting at senior level, and skilled in using Excel, Power BI and campaign reporting tools to drive continuous improvement.
A marketing or business-related degree, plus a good understanding of BTL campaign delivery at scale, would be beneficial. This is an excellent opportunity for a commercially minded and creative Senior Loyalty Marketing Manager to make a measurable impact within a mission-driven environment.
Senior Loyalty Marketing Manager employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Loyalty Marketing Manager
✨Tip Number 1
Network with professionals in the loyalty marketing space, especially those who have experience in retail or FMCG. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in loyalty programmes.
✨Tip Number 2
Familiarise yourself with the latest digital marketing tools and analytics platforms like Power BI. Being able to demonstrate your proficiency in these tools during interviews can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of successful loyalty campaigns you've led in the past. Highlight your role in driving engagement and how you used data to inform your strategies, as this will resonate well with our focus on data-driven marketing.
✨Tip Number 4
Showcase your understanding of GDPR and compliance issues related to customer data. Being knowledgeable about these regulations is crucial for the role and will demonstrate your commitment to ethical marketing practices.
We think you need these skills to ace Senior Loyalty Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in loyalty, memberships, or CRM marketing. Focus on achievements that demonstrate your ability to design and deliver successful campaigns, especially in retail or consumer sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for loyalty marketing and how your skills align with the company's mission. Mention specific examples of past campaigns you've led and the impact they had on customer engagement.
Showcase Analytical Skills: Since the role involves analysing performance and contributing to forecasting, emphasise your proficiency with tools like Excel and Power BI. Include examples of how you've used data to drive marketing decisions in previous roles.
Highlight Leadership Experience: If you have experience managing teams, be sure to mention it. Discuss your approach to team management and how you've ensured compliance with regulations like GDPR and ASA in past projects.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Campaign Successes
Be prepared to discuss specific loyalty campaigns you've designed and executed in the past. Highlight the results, such as increased customer retention or engagement metrics, to demonstrate your impact.
✨Understand the Brand's Values
Research the company's values and mission before the interview. Be ready to explain how your personal values align with theirs and how you can contribute to their goals, especially in engaging younger audiences.
✨Demonstrate Data-Driven Decision Making
Since the role involves analysing performance and sharing insights, be prepared to discuss how you've used data tools like Excel or Power BI in previous roles. Share examples of how data influenced your marketing strategies.
✨Prepare for Team Management Questions
As you'll be managing a small team, think about your leadership style and how you motivate others. Be ready to share experiences where you've successfully led a team, ensuring compliance and achieving campaign goals.
