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- Tasks: Drive customer engagement and loyalty through innovative CRM strategies and campaigns.
- Company: Fast-growing DTC brand with a vibrant team and supportive culture.
- Benefits: Competitive salary, free breakfast Fridays, early finishes, and on-site gym.
- Why this job: Make a real impact in eCommerce while working with a passionate team.
- Qualifications: Experience in CRM, email marketing, and strong analytical skills required.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value.
The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment.
The Senior CRM Executive will own:
- CRM strategy development and hands-on execution focused on engagement, retention and revenue growth
- Effective customer segmentation and personalisation using data insights across multiple touchpoints
- Delivery and optimisation of email and SMS campaigns including automated and triggered journeys
- Enhancement of loyalty propositions that increase customer lifetime value
- Structured A/B testing to improve campaign metrics and customer experience
- Reporting and insight generation on customer trends and campaign performance
- Cross-functional collaboration with Marketing, Buying and Customer Service teams to align CRM activity
- Compliance with GDPR and all appropriate email and SMS regulations
To succeed as Senior CRM Executive, you will bring:
- Proven experience in CRM, email marketing or customer retention within retail or eCommerce
- Hands-on capability using CRM platforms such as Klaviyo and Shopify
- Strong analytical capability with comfort working in tools such as Google Analytics and Looker
- Experience in automation, segmentation and personalisation at scale
- Knowledge of loyalty scheme development viewed favourably
- Excellent written communication and project management skills
- A proactive, commercially focused approach with curiosity about customer behaviour
- A genuine enthusiasm for toys, games and the wider eCommerce industry
What the business offers:
- Competitive salary
- A fun, fast-paced and supportive working environment
- Free breakfast Friday
- Early finish Friday
- Free on-site gym
If you are excited by the opportunity to make a meaningful commercial impact in a thriving online retail business, contact Zachary Daniels Retail Recruitment to find out more about this fantastic Senior CRM Executive opportunity!
Senior CRM Executive employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Executive role.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We want you to show off your knowledge about their products and how you can enhance customer engagement. Tailor your answers to reflect their values and goals!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. We suggest focusing on your experience with CRM platforms and data-driven decision-making to impress those interviewers.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. We recommend mentioning something specific from your conversation to keep you fresh in their minds.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Executive role. Highlight your experience in CRM, email marketing, and customer retention, especially within retail or eCommerce. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer engagement and how you can elevate our CRM strategy. Don’t forget to mention your enthusiasm for toys, games, and the eCommerce industry – it’s a big plus for us!
Show Off Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical capabilities. Talk about your experience with tools like Google Analytics and how you've used insights to drive customer behaviour and improve campaign performance.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we love seeing applications come directly from our site. Plus, it shows you’re genuinely interested in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Klaviyo and Shopify. Brush up on your experience with email marketing and customer retention, as these will be key talking points during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data insights to drive customer engagement and loyalty. Be ready to share specific examples of how you've improved campaign metrics through A/B testing or segmentation.
✨Demonstrate Your Passion for eCommerce
Let your enthusiasm for the toys, games, and wider eCommerce industry shine through. Share any personal projects or interests that relate to the role, as this can set you apart from other candidates.
✨Prepare Questions for Them
Think of insightful questions to ask about their CRM strategy and how they measure success. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
