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- Tasks: Lead a dynamic team to shape brand strategies and execute creative campaigns.
- Company: Join a rapidly expanding athleisure company in the North West.
- Benefits: Enjoy 26 days holiday, free gym access, and free parking.
- Why this job: Make a real impact in a fun, creative environment while shaping brand perception.
- Qualifications: Degree in marketing or related field with 3-5 years of experience required.
- Other info: Ideal for sports and fashion enthusiasts looking to grow their career.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has opened up for a Senior Brand Manager to join a fast-growing athleisure company based in the North West. This role is ideal for someone who's passionate about sports and fashion, and who thrives on shaping how a brand is seen by the world. The Senior Brand Manager will lead the team in identifying key consumer trends, driving creative campaigns, and ensuring the brand stands out in a competitive market. This is an opportunity to make a real impact within the marketing team and work alongside colleagues from different departments, reporting directly to the Marketing Lead.
Key Responsibilities In The Position of Senior Brand Manager
- Coach and mentor a high performing team
- Spearhead the development of the brand's marketing strategies to align with company goals
- Lead the execution of creative 360 campaigns, covering everything from messaging to point-of-sale materials
- Keep a close eye on industry trends and competitors to ensure the brand remains ahead of the curve
- Take full responsibility for the brand's tone of voice (TOV) and overall market positioning
- Act as the key link between the marketing team and other internal departments
- Lead the go-to-market (GTM) process and supporting new product launches
- Collaborate closely with the wider marketing team on both brand and channel campaigns
- Manage marketing reports and ensuring KPIs are achieved in line with strategic goals
What You Need to Bring:
- A degree in marketing, business, or a related field, with a focus on marketing
- A kind, empathetic and results oriented leader
- Solid understanding of marketing principles, including consumer behaviour, market research, and analytics, with at least 3-5 years of hands-on experience
- Previous experience in the sports or apparel industry is a plus
- A self-starter with a positive, can-do attitude and problem-solving mindset
- Strong communication and relationship-building skills, particularly when working cross-functionally
- Experience in running 360-degree marketing campaigns from start to finish
- Highly organised with the ability to manage several campaigns simultaneously
This Senior Brand Manager role offers the chance to make a real difference in a growing, fun and dynamic company, and play a key part in shaping the future of the brand. If you have a passion for brand marketing, are a natural leader, and want to work in an environment where creativity and strategy go hand in hand, this could be the perfect next step in your career. Apply today to find out more!
Senior Brand Manager employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Research the company thoroughly before your interview. Understand their brand values, recent campaigns, and market positioning. This will not only help you tailor your responses but also demonstrate your genuine interest in the role.
✨Tip Number 2
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your role in these projects and the impact they had on brand visibility and sales, as this will showcase your hands-on experience.
✨Tip Number 3
Network with current or former employees of the company on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can help you align your approach during the interview.
✨Tip Number 4
Be ready to discuss industry trends and how they could affect the company's brand strategy. Showing that you are proactive about staying informed will highlight your passion for the industry and your strategic thinking skills.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the sports or apparel industry. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for both sports and fashion. Explain why you're excited about this role and how your skills align with the company's goals. Mention your leadership style and how you can contribute to the team.
Showcase Your Campaign Experience: In your application, detail your experience with 360-degree marketing campaigns. Provide examples of successful projects you've managed, focusing on your role in strategy development and execution.
Highlight Cross-Functional Collaboration: Emphasise your ability to work across departments. Share instances where you've successfully collaborated with other teams to achieve marketing objectives, showcasing your strong communication and relationship-building skills.
How to prepare for a job interview at Zachary Daniels
✨Show Your Passion for Sports and Fashion
As a Senior Brand Manager, it's crucial to demonstrate your enthusiasm for both sports and fashion. Share personal experiences or projects that highlight your passion, as this will resonate with the company's ethos and show that you're a great cultural fit.
✨Prepare for Creative Campaign Discussions
Be ready to discuss your experience in leading 360-degree marketing campaigns. Prepare examples of past campaigns you've managed, focusing on your role in the creative process and how you ensured alignment with brand messaging and market positioning.
✨Understand Industry Trends
Research current trends in the athleisure market and be prepared to discuss how these could influence the brand's strategy. Showing that you are knowledgeable about competitors and market dynamics will demonstrate your proactive approach and strategic thinking.
✨Highlight Leadership and Team Collaboration Skills
Since the role involves coaching and mentoring a team, be sure to share examples of your leadership style and how you've successfully collaborated with cross-functional teams. This will showcase your ability to lead while fostering a positive team environment.
