Sales Manager (Exhibitions)
Sales Manager (Exhibitions)

Sales Manager (Exhibitions)

Full-Time 36000 - 54000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead high-value sales, shape strategy, and drive revenue growth in exhibitions.
  • Company: Fast-growing B2B media and events organisation with dynamic international events.
  • Benefits: Competitive salary, private medical insurance, gym discounts, and birthday off.
  • Why this job: Make an impact in a senior role with opportunities for travel and personal development.
  • Qualifications: 5+ years of exhibition sales experience and strong negotiation skills.
  • Other info: Join a collaborative team and enjoy regular company events.

The predicted salary is between 36000 - 54000 £ per year.

A fast-growing B2B media and events organisation is looking for a Sales Manager to join its expanding exhibitions portfolio. Operating across logistics, supply chain, robotics, automation, and urban mobility, the business delivers some of the industry's most dynamic international events and publications. This is an exciting opportunity for a Sales Manager who wants to take ownership of high-value sales activity, shape strategy, and drive year-on-year revenue growth.

As the Sales Manager, you'll lead by example, manage key accounts, shape sales strategy, and work closely with senior leadership to maximise commercial performance. This is a senior execution role suited to someone with deep experience in exhibition sales and a strong drive for results.

You will:

  • Deliver and exceed your own revenue target across multiple exhibitions
  • Own sales strategy for selected shows, working with the Head of Sales
  • Lead pitch preparation and negotiate key commercial agreements
  • Develop tailored, insight-led proposals for clients
  • Contribute to pricing strategy and floorplan planning
  • Mentor Account Managers and support best practices around rebooking, pipeline management, and CRM usage
  • Identify upsell and cross-sell opportunities across the wider portfolio
  • Maintain accurate forecasting and pipeline reporting

You will need:

  • 5+ years of exhibition sales experience
  • A strong track record of exceeding sales targets
  • Experience managing key accounts and securing large commercial deals
  • Excellent negotiation skills and commercial awareness
  • Strong understanding of the full B2B event cycle
  • Proficiency in CRM systems, Excel, and sales reporting
  • Confidence working in a fast-paced and commercially focused environment

What's on offer:

  • Birthday off, plus three paid days over Christmas
  • Private Medical Insurance and gym membership discounts
  • Group Pension Scheme
  • Employee Assistance Programme
  • Regular company events
  • Opportunities to travel across the UK and internationally (including Miami, Brussels, Asia)
  • Ongoing training and development with support for personal development

If you're an experienced Sales Manager looking for a role with influence, progression, and the chance to contribute to a growing international events portfolio, this is an excellent opportunity to take the next step in your career.

Sales Manager (Exhibitions) employer: Zachary Daniels

Join a fast-growing B2B media and events organisation in London, where you will thrive in a dynamic work culture that values innovation and collaboration. With a strong focus on employee growth, we offer ongoing training, opportunities for international travel, and unique benefits such as a birthday off and private medical insurance. As a Sales Manager, you'll not only drive revenue but also shape the future of our exhibitions portfolio while enjoying a supportive environment that encourages your professional development.
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Contact Detail:

Zachary Daniels Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Manager (Exhibitions)

✨Tip Number 1

Network like a pro! Attend industry events and connect with people in the exhibitions space. You never know who might be looking for someone just like you, so get out there and make those connections!

✨Tip Number 2

Show off your expertise! When you get the chance to chat with potential employers, share your insights on sales strategies and trends in the exhibition industry. This will position you as a knowledgeable candidate who can add real value.

✨Tip Number 3

Prepare for interviews by researching the company’s exhibitions and their target audience. Tailor your pitch to show how your experience aligns with their goals, and don’t forget to highlight your track record of exceeding sales targets!

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Sales Manager role!

We think you need these skills to ace Sales Manager (Exhibitions)

Exhibition Sales Experience
Sales Strategy Development
Key Account Management
Negotiation Skills
Commercial Awareness
B2B Event Cycle Understanding
CRM Proficiency
Excel Proficiency
Sales Reporting
Revenue Target Achievement
Upselling and Cross-Selling
Forecasting and Pipeline Reporting
Mentoring and Coaching
Insight-Led Proposal Development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your exhibition sales experience and any achievements that show you can exceed targets. We want to see how your skills align with what we're looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share specific examples of how you've driven revenue growth and managed key accounts in the past. We love a good story!

Showcase Your Negotiation Skills: Since negotiation is key in this role, make sure to mention any relevant experiences where you've successfully negotiated deals. We want to know how you can lead pitch preparations and secure those big commercial agreements!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!

How to prepare for a job interview at Zachary Daniels

✨Know Your Numbers

As a Sales Manager, you'll need to demonstrate your ability to exceed sales targets. Brush up on your past achievements and be ready to discuss specific figures and strategies that helped you succeed. This shows you’re results-driven and understand the importance of metrics in driving revenue.

✨Master the Art of Negotiation

Given the role's focus on negotiating key commercial agreements, prepare for questions around your negotiation tactics. Think of examples where you successfully closed deals or turned around difficult negotiations. This will highlight your commercial awareness and ability to secure large deals.

✨Tailor Your Approach

The job requires developing tailored, insight-led proposals for clients. Before the interview, research the company’s exhibitions and think about how you would approach potential clients. Bring ideas to the table that show you can contribute to their sales strategy right from the start.

✨Showcase Your Leadership Skills

As a senior role, they’ll want to see your leadership capabilities. Be prepared to discuss how you've mentored others in the past, supported best practices, and contributed to team success. This will demonstrate that you can lead by example and drive performance within the team.

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