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For Companies At a Glance
- Tasks: Drive customer engagement and loyalty through innovative CRM strategies and campaigns.
- Company: Fast-growing DTC brand with a vibrant team culture.
- Benefits: Competitive salary, free breakfast Fridays, early finishes, and on-site gym.
- Why this job: Make a real impact in a dynamic eCommerce environment while working with exciting products.
- Qualifications: Experience in CRM, email marketing, and strong analytical skills required.
- Other info: Join a passionate team dedicated to exceptional customer experiences.
The predicted salary is between 24000 - 40000 £ per year.
Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value.
The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment.
The Senior CRM Executive will own:
- CRM strategy development and hands-on execution focused on engagement, retention and revenue growth
- Effective customer segmentation and personalisation using data insights across multiple touchpoints
- Delivery and optimisation of email and SMS campaigns including automated and triggered journeys
- Enhancement of loyalty propositions that increase customer lifetime value
- Structured A/B testing to improve campaign metrics and customer experience
- Reporting and insight generation on customer trends and campaign performance
- Cross-functional collaboration with Marketing, Buying and Customer Service teams to align CRM activity
- Compliance with GDPR and all appropriate email and SMS regulations
To succeed as Senior CRM Executive, you will bring:
- Proven experience in CRM, email marketing or customer retention within retail or eCommerce
- Hands-on capability using CRM platforms such as Klaviyo and Shopify
- Strong analytical capability with comfort working in tools such as Google Analytics and Looker
- Experience in automation, segmentation and personalisation at scale
- Knowledge of loyalty scheme development viewed favourably
- Excellent written communication and project management skills
- A proactive, commercially focused approach with curiosity about customer behaviour
- A genuine enthusiasm for toys, games and the wider eCommerce industry
What the business offers:
- Competitive salary
- A fun, fast-paced and supportive working environment
- Free breakfast Friday
- Early finish Friday
- Free on-site gym
If you are excited by the opportunity to make a meaningful commercial impact in a thriving online retail business, contact Zachary Daniels Retail Recruitment to find out more about this fantastic Senior CRM Executive opportunity!
Senior CRM Executive in Preston employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and their results. We want to see how you’ve driven engagement and retention – numbers speak louder than words!
✨Tip Number 3
Prepare for the interview by researching the company and its CRM strategies. We suggest coming up with ideas on how you could enhance their customer engagement. This shows initiative and that you’re genuinely interested in making an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior CRM Executive in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Executive. Highlight your experience in CRM, email marketing, and customer retention, especially within retail or eCommerce. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer engagement and how you can contribute to our growth. Don’t forget to mention your familiarity with tools like Klaviyo and Shopify – we love that!
Show Off Your Analytical Skills: Since this role involves data-driven decision-making, make sure to highlight your analytical capabilities. Share examples of how you've used data insights to drive customer behaviour and improve campaign performance. We’re all about those metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially with platforms like Klaviyo and Shopify. Be ready to discuss how you've used data insights to drive customer engagement and retention in your previous roles.
✨Show Off Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics and Looker. Have some examples ready that demonstrate how you've used analytics to shape your CRM strategies and improve campaign performance.
✨Be Ready for A/B Testing Talk
Since the role involves structured A/B testing, think of specific campaigns where you implemented this. Discuss what you tested, the results, and how it impacted customer experience and revenue.
✨Demonstrate Your Passion
This is a fun and dynamic eCommerce environment, so let your enthusiasm for the industry shine through! Share your thoughts on current trends in retail and how they could influence CRM strategies.
